A memorandum from the business manager of a television station states that they should have to increase focus to coverage weather and local news to its former level to generate more revenues from the advertisements. The argument fails to maintain several key factors on the basis of which it could be evaluated. To satisfy the conclusion, the arguers' reason is that due to the less focus on local news and weather coverage, the local businessman had canceled the advertisement contract with them. The careful scrutiny of the evidence reveals that it provides a little justification to the authors' conclusion. So, the argument is considered incomplete or unsubstantiated.
First, the argument readily assumes that over the past year, the television station the company received lots of complaints from viewers about the less coverage of weather and the local news. This is merely and the assumption is made without solid ground. There can be a possibility that most of the complaints were received from the interest group who is directly concerned with weather reports. For example, most of the complainer can be a local farm holder who needs weather update to plan their business. There is also a possibility that most of the complaints came from the local leaders who wished to be focused on local news. However, the argument would have been better if the business manager had provided the number of complaints received against or support to the programme as well as their social identity.
Second, the memorandum states that local businesses that used to advertise during late- night news program have just canceled their advertising contracts with us. This again is a weak analogy portrayed by an argument. It does not elicit the clear correlation about the coverage of weather and local news with canceling of advertising contracts. It fails to explain the possible other reasons which can be the associate reason to cancel advertisement contracts. There can be a possibility that many targeted people, nowadays, are not watching television at night time.
Moreover, the augurers' reasons raise some skeptical questions. For example,
What is an estimation of the viewer of late night show? Is this number increasing or decreasing? Are they target a group of advertisers? What is the overall market for advertisement? without a convincing answer to these questions, the reader is left with the impression of more than a wishful thinking rather than the substantive idea.
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 400 350
No. of Characters: 2034 1500
No. of Different Words: 201 200
Fourth Root of Number of Words: 4.472 4.7
Average Word Length: 5.085 4.6
Word Length SD: 2.779 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.048 21.0
Sentence Length SD: 8.78 7.5
Use of Discourse Markers (%): 0.381 0.12
Sentence-Text Coherence: 0.278 0.35
Sentence-Para Coherence: 0.463 0.50
Sentence-Sentence Coherence: 0.066 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 590, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... provides a little justification to the authors conclusion. So, the argument is conside...
^^^^^^^
Line 8, column 184, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Without
...s the overall market for advertisement? without a convincing answer to these questions,...
^^^^^^^
Transition Words or Phrases used:
also, first, however, if, moreover, second, so, well, for example, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2086.0 2260.96107784 92% => OK
No of words: 400.0 441.139720559 91% => More content wanted.
Chars per words: 5.215 5.12650576532 102% => OK
Fourth root words length: 4.472135955 4.56307096286 98% => OK
Word Length SD: 2.86432801893 2.78398813304 103% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.505 0.468620217663 108% => OK
syllable_count: 649.8 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 52.4866964648 57.8364921388 91% => OK
Chars per sentence: 94.8181818182 119.503703932 79% => OK
Words per sentence: 18.1818181818 23.324526521 78% => OK
Discourse Markers: 3.5 5.70786347227 61% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.323111229853 0.218282227539 148% => OK
Sentence topic coherence: 0.0818773197677 0.0743258471296 110% => OK
Sentence topic coherence SD: 0.0915873998683 0.0701772020484 131% => OK
Paragraph topic coherence: 0.148903794907 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.104048549058 0.0628817314937 165% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.64 12.5979740519 100% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.