In the argument, the business manager recommends to restore the time devoted to weather and local news to former level so that the television station would not lose any further advertising revenues. To bolster the recommendation, the manager cited that most complaints to them are concerned with their coverage on weather and local new. In addition, the manage also indicates that local business has canceled advertising contracts with the station. However, careful examination of the evidences used by the manager reveals that the evidences lends little credible support to the manager's recommendation, rendering it unfounded as it stands.
Firstly, the manager cited that most of the complaints received are related to their weather and local news, implying that the audience is not satisfactory with their reduction in the time devoted for weather and local news. However, the content of the complaints might not represent the true situation. For example, people willing to complain to the station might only cover a tiny part of the whole audience, making the complaint content not representative. The detailed content of the complaints might also be related with the inaccuracy of the weather reports instead of the decrease in time. People might also complain about the boring quality of local news. Before confirming the complaint number and detailed content, it could not be concluded that the audience are discontent with the decrease in time of weather and local news.
Secondly, the manager mentioned that local business hav just canceled their advertising contracts with the station, aiming to prove that local business are not satisfied with the advertising effect after the change in new coverage. In fact, there could be other reasons that have caused the local business to cancal contracts. It is entirely likely that current economy is being confronted with a recession and many companies have either met slump in profit or bankrupted. In this case they are no longer able to invest greatly in advertisements. Before investigating and finding out the exact reason for their cancelling in advertisement, we could not be convinced that the local business is not satisfied with the change in program content.
Moreover, the manage implies that by restoring the time devoted to weather and local news to previous level, the advertising revenue would be well preserved. However, many factors might have changed since the previous adjustment in program content. For instance, people might have got disappointed with the adjustment and no longer care about the situation of late-night news program. They might have found other channels with abundant coverage on weather and local news and stick to those programs. Other forms of information source like the Internet might also have got their fondness. These factors could all lead to prolonged low watch rate of late-night news program. Before ruling out the facors above, it is too hasty to conclude that by restoring the time their advertisement revenue could be maintained.
In sum, evidence utilized by the manager lends little support to the conclusion, rendering the recommendation unconvincing as it stands. To bolster the argument, the manager should study the detailed complaints they have received. In addition, he or she would also have to investigate the exact reasons why local business cancelled their advertising contracts.
Essay evaluation report
Sentence: Before ruling out the facors above, it is too hasty to conclude that by restoring the time their advertisement revenue could be maintained.
Error: facors Suggestion: factors
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argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 5.5 out of 6
Category: Excellent Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 536 350
No. of Characters: 2811 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.812 4.7
Average Word Length: 5.244 4.6
Word Length SD: 2.698 2.4
No. of Words greater than 5 chars: 210 100
No. of Words greater than 6 chars: 177 80
No. of Words greater than 7 chars: 114 40
No. of Words greater than 8 chars: 69 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.44 21.0
Sentence Length SD: 7.289 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.317 0.35
Sentence-Para Coherence: 0.513 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 39, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'recommends restoring'.
Suggestion: recommends restoring
In the argument, the business manager recommends to restore the time devoted to weather and local n...
^^^^^^^^^^^^^^^^^^^^^
Line 1, column 351, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... on weather and local new. In addition, the manage also indicates that local business has ...
^^^^^^^^^^
Line 1, column 580, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...es lends little credible support to the managers recommendation, rendering it unfounded ...
^^^^^^^^
Line 7, column 11, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...hange in program content. Moreover, the manage implies that by restoring the time devo...
^^^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, however, moreover, second, secondly, so, well, for example, for instance, in addition, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2875.0 2260.96107784 127% => OK
No of words: 536.0 441.139720559 122% => OK
Chars per words: 5.36380597015 5.12650576532 105% => OK
Fourth root words length: 4.81161862636 4.56307096286 105% => OK
Word Length SD: 2.79098429079 2.78398813304 100% => OK
Unique words: 229.0 204.123752495 112% => OK
Unique words percentage: 0.42723880597 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 885.6 705.55239521 126% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 11.0 4.22255489022 261% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.2592693414 57.8364921388 80% => OK
Chars per sentence: 115.0 119.503703932 96% => OK
Words per sentence: 21.44 23.324526521 92% => OK
Discourse Markers: 4.64 5.70786347227 81% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 15.0 6.88822355289 218% => Less negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.261576150331 0.218282227539 120% => OK
Sentence topic coherence: 0.0859848871922 0.0743258471296 116% => OK
Sentence topic coherence SD: 0.0801334259281 0.0701772020484 114% => OK
Paragraph topic coherence: 0.15208185549 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0923688984825 0.0628817314937 147% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.81 12.5979740519 110% => OK
dale_chall_readability_score: 8.3 8.32208582834 100% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.