The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaint

Essay topics: The following is a memorandum from the business manager of a television station.

"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

Mrunal47286's picture

The business manager speaks of how their late night news program has changed the times allotted to the national news and weather and local news. He states that the complaints about the weather and local news as well as the cancelling of advertising contracts have only increased after this timing change.

One aspect that needs to be considered is by how much the timing for the weather and local news has changed. If it is infact substantial, like changing the earlier time of 60 minutes to 30 minutes, then it might have some effect on the viewers. Moreover, exactly how much was the viewer base for this late-night news program earlier? How much is it now? Relevant evidence that answers these questions is required to analyse whether the timing change does in fact affect the weather and local news and strengthen the argument.

Evidence about the complaints received from the viewers is also necessary. What are the viewers complaining about? If it is about the quality or accuracy of the news report, then that does not necessarily depend on the time allotted to the news program. However, if the complaints registered by the viewers are referring to the fact that the less time of the program is leading to less information being provided, then this evidence can help strengthen the argument. For example, the viewers could state that while earlier the local news provided detailed reports of crime in all areas, they are now only providing a preliminary report. This will lead to the viewers not getting all the relevant safety information that they clearly need. This evidence will help strengthen the argument.

More information about why the local businesses cancelled the advertising contracts is also required. If evidence is given that the businesses cancelled the contracts only due to the less time they are getting to advertise their products, it would strengthen the argument. However, the cancelling could also be because they no longer wish to advertise their business. Or, another tv station could also have approached them and offered better advertising prospects with less money. Reasons like these will weaken the argument that restoring the time given will avoid losing any further advertising revenues.

Once statistics like the amount of viewers of the program, the specific content they are interested in, is analysed, it can be determined whether the increased time to national news is actually making viewers dissatisfied. It could be that viewers are only concerned with the quality of the weather and local news program, and are happy with the increased time to the national news program. The recommendation that states that restoring the time devoted to weather and local news, will then only cause a drop in ratings for the station. More supporting evidence is needed to make this recommendation like whether the viewers like the national news program, whether they are satisfied with the increased time allotted to it, and whether they want more time to be allotted to the weather and local news programs. If the viewers are infact dissatisfied with the time allotted, it can help strengthen the argument and recommendation.

Thus, the evidence suggested will help to analyse the causes of the viewers' complaints and will help make a more informed decision about the argument and recommendation. Just relying on complaints and ambiguous cancelling of contracts is not enough evidence to make such a decision for the station.

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Average: 7.5 (2 votes)
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Comments

Transition Words or Phrases used:
actually, also, however, if, moreover, so, then, thus, well, while, for example, in fact, as well as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 25.0 16.3942115768 152% => OK

Performance on vocabulary words:
No of characters: 2900.0 2260.96107784 128% => OK
No of words: 567.0 441.139720559 129% => OK
Chars per words: 5.11463844797 5.12650576532 100% => OK
Fourth root words length: 4.87972968509 4.56307096286 107% => OK
Word Length SD: 2.67724286806 2.78398813304 96% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.379188712522 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 892.8 705.55239521 127% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 55.7372454697 57.8364921388 96% => OK
Chars per sentence: 111.538461538 119.503703932 93% => OK
Words per sentence: 21.8076923077 23.324526521 93% => OK
Discourse Markers: 3.84615384615 5.70786347227 67% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.344640795211 0.218282227539 158% => OK
Sentence topic coherence: 0.114379850021 0.0743258471296 154% => OK
Sentence topic coherence SD: 0.114495876867 0.0701772020484 163% => OK
Paragraph topic coherence: 0.211293341327 0.128457276422 164% => OK
Paragraph topic coherence SD: 0.14749000046 0.0628817314937 235% => More connections among paragraphs wanted.

Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 7.71 8.32208582834 93% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 567 350
No. of Characters: 2842 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.88 4.7
Average Word Length: 5.012 4.6
Word Length SD: 2.603 2.4
No. of Words greater than 5 chars: 202 100
No. of Words greater than 6 chars: 175 80
No. of Words greater than 7 chars: 109 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.808 21.0
Sentence Length SD: 9.315 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.33 0.35
Sentence-Para Coherence: 0.551 0.50
Sentence-Sentence Coherence: 0.141 0.07
Number of Paragraphs: 6 5