Essay topics: The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increasing time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising programs with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
A television station faces a predicament in that it is losing advertising contracts with local businesses and receiving complaints concerned with its coverage of weather and local news. This has all occurred in reesponse to devoting more time to national news. But is it really true that restoring more coverage time to weather and local news will increase viewership and advertising contracts? In fact, this argument relies upon significant assumptions that weaken its plausibility. In order to determine whether this recommendation will be effective, one must ascertain the true nature and number of the complaints, the actual reasons behind local businesses canceling their contracts, and whether ...
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