The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The statement indicated that a local television station receiving complains and losing their advertising contracts due to reducing time on weather and local news and increasing time to national news. Therefore, the business manager decided to restore the time for weather and local news in order to bring back the viewers and advertising revenues. It is reasonable to think restoring the original time devoted into local news will attract more local views, however, this is all based on assumptions, without solid evidence, it is unsafe to conclude that restoring the previous program will bring back the business.
First of all, the station did receive some complains about concerns with coverage of weather and local news, but it is never mentioned the previous complains. What if there are more complains before about not having enough coverage about national news, then the new program actually meets more people's needs comparing with the old program. Thus, switching back to the old program may lead to losing more viewers. Therefore, a questionnaire regards what kind of programs local residents prefer should be distributed. Based on the result from the questionnaire, the television station can make the decision whether restore the old program or not.
Moreover, the number of viewers for a certain television program varies due to lots of reasons. For, example, during the Olympic games, the sports channel will certainly attract more viewers than normal news channel. It is not guranteed that there will be exciting news everyday. Maybe the losing of viwers is just because there isn't enough appealing material on the television that attract the views during a certain period of time. Therefore, the television should keep the program running for a longer period of time before they make the judgement.
Second, the businees manager attributed the losing of advertising contact to the switching of program, but it is never mentioned in the statment that the this assumption is confirmed with the local businesses. What if the reason for local businesses to cancel the their contracts is because that they find a cheaper way to advertising their products, or maybe the local businesses running into trouble that they can't afford to advertise on the television. There are lots of reasons that can make local business give up advertising on television. It's not wise to attribute the losing of contract due to the switching of program.
In conclusion, before validating the assumptions mentioned above, it is not wise for the business manager of the television to switch back to the old program.
Comments
Essay evaluation report
Sentence: It is not guranteed that there will be exciting news everyday.
Error: news Suggestion: No alternate word
Error: guranteed Suggestion: guaranteed
Sentence: Maybe the losing of viwers is just because there isn't enough appealing material on the television that attract the views during a certain period of time.
Error: viwers Suggestion: viewers
Sentence: Second, the businees manager attributed the losing of advertising contact to the switching of program, but it is never mentioned in the statment that the this assumption is confirmed with the local businesses.
Error: statment Suggestion: statement
Error: businees Suggestion: business
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argument 1 -- not exactly
argument 2 -- not OK
argument 3 -- OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 18 15
No. of Words: 421 350
No. of Characters: 2144 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.53 4.7
Average Word Length: 5.093 4.6
Word Length SD: 2.601 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 134 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.389 21.0
Sentence Length SD: 9.093 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.571 0.50
Sentence-Sentence Coherence: 0.112 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 271, Rule ID: EVERYDAY_EVERY_DAY[3]
Message: 'Everyday' is an adjective. Did you mean 'every day'?
Suggestion: every day
...anteed that there will be exciting news everyday. Maybe the losing of viwers is just bec...
^^^^^^^^
Line 5, column 330, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
... losing of viwers is just because there isnt enough appealing material on the televi...
^^^^
Line 5, column 419, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...that attract the views during a certain period of time. Therefore, the television should keep ...
^^^^^^^^^^^^^^
Line 5, column 506, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...d keep the program running for a longer period of time before they make the judgement. Seco...
^^^^^^^^^^^^^^
Line 7, column 151, Rule ID: DT_DT[2]
Message: Maybe you need to remove the second determiner so that only 'the' or 'this' is left.
Suggestion: the; this
...is never mentioned in the statment that the this assumption is confirmed with the local ...
^^^^^^^^
Line 7, column 261, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'their'?
Suggestion: the; their
...e reason for local businesses to cancel the their contracts is because that they find a c...
^^^^^^^^^
Line 7, column 413, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...sinesses running into trouble that they cant afford to advertise on the television. ...
^^^^
Transition Words or Phrases used:
actually, but, first, however, if, may, moreover, second, so, then, therefore, thus, in conclusion, kind of, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2195.0 2260.96107784 97% => OK
No of words: 420.0 441.139720559 95% => OK
Chars per words: 5.22619047619 5.12650576532 102% => OK
Fourth root words length: 4.52701905584 4.56307096286 99% => OK
Word Length SD: 2.68423105784 2.78398813304 96% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.440476190476 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 674.1 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 57.1228100858 57.8364921388 99% => OK
Chars per sentence: 121.944444444 119.503703932 102% => OK
Words per sentence: 23.3333333333 23.324526521 100% => OK
Discourse Markers: 6.72222222222 5.70786347227 118% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.316486885452 0.218282227539 145% => OK
Sentence topic coherence: 0.106780683909 0.0743258471296 144% => OK
Sentence topic coherence SD: 0.0755486979203 0.0701772020484 108% => OK
Paragraph topic coherence: 0.176908619728 0.128457276422 138% => OK
Paragraph topic coherence SD: 0.0963155640408 0.0628817314937 153% => OK
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.35 12.5979740519 106% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.