The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The manager argues to expand the coverage of weather and local news on all news programs to attract more viewers to WLSS television station. To support his argument he states that as station as started covering national news more than weather and local news viewers have stopped watching WLSS station. Stated in this way author fails show major key factors on the basis of which the argument can be evaluated.
Firstly, the author assumes that, because the coverage of national news has been increased in late night show the number of viewers has decreased. It is very nebulous assumption, as it may have happened that viewers don't get time to watch TV late night now a day. Or it may also happen that WLSS competitors have started more interesting show, so more viewers are attracted to that show. If the manager have provided more strong evidence that night viewers of his station demand for weather and local news then it could be considered.
The second point is that, the author directly assumed that complaints received from viewers regarding station’s coverage of weather and local news suggest that they want more coverage of it. It is not stated explicitly that, what the nature of complaint is; what is the type of complaint. It may be possible that viewers are complaining for more coverage of national news, even in day time also. Or maybe they are demanding for some other type of coverage of news. So it would be unfair to judge his argument on this basis.
Lastly, author tries to make connection between the number of advertisement and the number of viewer for station. If many advertising contract have been cancelled with WLSS it doesn't mean it is because the viewer of WLSS station for late night shows have been reduced. It may be possible that the businesses are running through crisis and can't afford to advertise. Or it is also be possible that by advertising with WLSS the desired output is not obtained, so they might be not advertising with WLSS.
In conclusion, the author's argument is unpersuasive. To bolster the argument he must provide more information so the reader can be convinced. To better access the argument author must provide the information of what are the reason for businesses for not advertising with WLSS; what is the nature of complaints received; who all are the night viewers of WLSS station.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 403 350
No. of Characters: 1907 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.48 4.7
Average Word Length: 4.732 4.6
Word Length SD: 2.479 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.211 21.0
Sentence Length SD: 6.986 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.344 0.35
Sentence-Para Coherence: 0.561 0.50
Sentence-Sentence Coherence: 0.114 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 217, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...n, as it may have happened that viewers dont get time to watch TV late night now a d...
^^^^
Line 5, column 396, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...rage of national news, even in day time also. Or maybe they are demanding for some o...
^^^^
Line 7, column 177, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ntract have been cancelled with WLSS it doesnt mean it is because the viewer of WLSS s...
^^^^^^
Line 7, column 340, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...sinesses are running through crisis and cant afford to advertise. Or it is also be p...
^^^^
Line 7, column 380, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'been'.
Suggestion: been
...cant afford to advertise. Or it is also be possible that by advertising with WLSS ...
^^
Line 9, column 20, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ising with WLSS. In conclusion, the authors argument is unpersuasive. To bolster th...
^^^^^^^
Transition Words or Phrases used:
also, first, firstly, if, lastly, may, regarding, second, so, then, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 1957.0 2260.96107784 87% => OK
No of words: 401.0 441.139720559 91% => More content wanted.
Chars per words: 4.88029925187 5.12650576532 95% => OK
Fourth root words length: 4.47492842339 4.56307096286 98% => OK
Word Length SD: 2.56573699443 2.78398813304 92% => OK
Unique words: 175.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.436408977556 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 598.5 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 42.837320307 57.8364921388 74% => OK
Chars per sentence: 103.0 119.503703932 86% => OK
Words per sentence: 21.1052631579 23.324526521 90% => OK
Discourse Markers: 4.26315789474 5.70786347227 75% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.278914323959 0.218282227539 128% => OK
Sentence topic coherence: 0.097834535765 0.0743258471296 132% => OK
Sentence topic coherence SD: 0.102639131446 0.0701772020484 146% => OK
Paragraph topic coherence: 0.173579846562 0.128457276422 135% => OK
Paragraph topic coherence SD: 0.102261063968 0.0628817314937 163% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.02 12.5979740519 87% => OK
dale_chall_readability_score: 7.55 8.32208582834 91% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.