The following is a memorandum from a business manager of a television station:
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contract with us. Therefore, in order to attract more viewers to the program and in order to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level"
The argument is flawed for numerous reasons. Primarily, the argument is based on a straightforward assumption that if they will restore their time devoted to weather and local news to its former level, they will stop losing any further advertising revenues. But there are many unwarranted assumptions the business manager should consider before making any final decision.
Firstly, the business manager needs to check how many complaints they have received. The argument fails to consider whether the complaints are coming from the same and few people repeatedly or it is coming from large groups and various people. It might happen that the complains are coming from a particular group of people who watches television news at night time only.
Secondly, the business manager needs to check how much revenue they are losing due to cancellation of advertising contracts. If the late-night national news is increasing the number of viewers for the news channel, then the channels viewing rate is increasing which is bringing money to the business. The manager should double-check whether getting back the advertising contracts is worth losing the increased viewers of their business.
Lastly, the argument states that in order to attract local viewers, they should restore the time devoted to local news and weather. The argument fails to admit that the late-night national news program might increase the popularity of their news channel on a national level. This might provide more opportunities for the business to get bigger advertising contracts in the future than their current local ones that will bring more revenue to the business.
So, it will be better that the business manager considers the above-mentioned flaws in his argument before taking any final decision.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 281 350
No. of Characters: 1469 1500
No. of Different Words: 136 200
Fourth Root of Number of Words: 4.094 4.7
Average Word Length: 5.228 4.6
Word Length SD: 2.658 2.4
No. of Words greater than 5 chars: 114 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 57 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.615 21.0
Sentence Length SD: 6.945 7.5
Use of Discourse Markers (%): 0.538 0.12
Sentence-Text Coherence: 0.385 0.35
Sentence-Para Coherence: 0.639 0.50
Sentence-Sentence Coherence: 0.096 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
but, first, firstly, if, lastly, second, secondly, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 29.0 55.5748502994 52% => More preposition wanted.
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1514.0 2260.96107784 67% => OK
No of words: 281.0 441.139720559 64% => More content wanted.
Chars per words: 5.38790035587 5.12650576532 105% => OK
Fourth root words length: 4.09427095027 4.56307096286 90% => OK
Word Length SD: 2.71760325653 2.78398813304 98% => OK
Unique words: 140.0 204.123752495 69% => More unique words wanted.
Unique words percentage: 0.498220640569 0.468620217663 106% => OK
syllable_count: 454.5 705.55239521 64% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 40.8583930671 57.8364921388 71% => OK
Chars per sentence: 116.461538462 119.503703932 97% => OK
Words per sentence: 21.6153846154 23.324526521 93% => OK
Discourse Markers: 4.53846153846 5.70786347227 80% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.303326051562 0.218282227539 139% => OK
Sentence topic coherence: 0.107728190619 0.0743258471296 145% => OK
Sentence topic coherence SD: 0.0919080042541 0.0701772020484 131% => OK
Paragraph topic coherence: 0.161511599772 0.128457276422 126% => OK
Paragraph topic coherence SD: 0.0842550799121 0.0628817314937 134% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.98 12.5979740519 111% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.