The following is a memorandum from the business manager of WLSS television station.
“Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station’s coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.”
The business manager of the television station, through its memo is providing a recommendation to restore the time devoted to weather and local news to its previous level. Although, considering all the assumptions made by the manager leading to the recommendation, are not backed by solid evidence and so the recommendation should not be implemented totally without sufficient research on the matter.
Firstly, the author states that over the past year, the complaints regarding the coverage of weather and local news have increased. The author states the reason for tthe rise in the complaints as the decreased allocation of time for the weather and local news. But, the author doesn't mention the details of the complaints received for the segment.
The author assumes that the complaints are mainly due to the decreased time period of the local news segment which might not be totally correct.
Their are various constraints involved for the increase in the complaints for the late- night news program. It can be possible that the news shown at the program are biased towards a idealogy. It is also possible that the news provided are not authentic news. It is possible that for the purpose of attracting viewers, the station has been telecasting fake or viral news without checking it for authenticity. It is also possible that the weather predictions made are not to the point and are not totally reliable. The problem can also lie within the anchor itself who is unable to provide the news in the desired manner. So, just on the basis of increased complaints for the local news segment, we cannot claim that all the problems lie on the time allocated for the segment.
Secondly, the author mentions the decreased advertising contracts with the local businesses as a result for the decreased allocation of time for the local news segment. It is possible that the local business might not think of advertising at late night more profitable and hence, have stopped advertising at that particular time period. It is also possible that the charges of news channel are more compared to the competitors charges which attracted the local businesses to them. So, the main cause for the businesses to opt out from advertising with the station cannot be decided without considering all the key factors involved.
Thirdly, It is possible that the viewers who watch news late in night have reached a saturation point. It is possible that the growth curve for the viewership has been straight as the number of viewers who watch news late in night are limited, unlike the day news or early morning news. The time for the telecast of this program has its own drawbacks. This is not a very popular time set for the viewers to listen to news. With the increase in the OTT Entertainment platforms, it is possible that the expected viewers have shifted to the platforms for their entertainment.
Thirdly, the author's assumption that the viewership might increase with the reinstating the previous time for weather and local news is not solid. It is possible that the local news might not have that much content in it and thus the extra time left after providing the news might be a waste of time for the viewers again tempting them to shift to the other news channels. It is possible that the locality has seen a decrease in crimes and so, no major news are generated on the everyday basis for the station to provide to its viewers. This will also lead to undesired results for the broadcasting station.
Also, the author fails in establishing the relation between the advertising contracts and the timespan of weather and local news. So, instead other ideas should also be explored for increasing the advertising contracts by providing special offers and services to the local business owners. Local news may be important as it may attract more audience which the local business owners target but the local news segment might not be the only constraint in the decision making of this owners.
To conclude, I would like to suggest the broadcasting station to create a balance in between the time allocated for national and local news. The time allocated should be variable and should be decided on everyday basis on the basis of the importance and relevance of the content in each segment of the news. Someday, the national news might be given more importance, while sometimes the local news might prove out to be more necessary for the audience. Also, other major reformations should be made in the station for increasing their average everyday viewership and for attracting more advertising contracts in the station.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 278, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...weather and local news. But, the author doesnt mention the details of the complaints r...
^^^^^^
Line 6, column 1, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: There
... which might not be totally correct. Their are various constraints involved for th...
^^^^^
Line 6, column 182, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...shown at the program are biased towards a idealogy. It is also possible that the ...
^
Line 6, column 261, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...e news provided are not authentic news. It is possible that for the purpose of att...
^^
Line 6, column 410, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...s without checking it for authenticity. It is also possible that the weather predi...
^^
Line 12, column 14, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...or their entertainment. Thirdly, the authors assumption that the viewership might in...
^^^^^^^
Line 14, column 476, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...ly constraint in the decision making of this owners. To conclude, I would like to...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, may, regarding, second, secondly, so, then, third, thirdly, thus, while, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 39.0 19.6327345309 199% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 88.0 55.5748502994 158% => OK
Nominalization: 33.0 16.3942115768 201% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 3852.0 2260.96107784 170% => OK
No of words: 776.0 441.139720559 176% => Less content wanted.
Chars per words: 4.96391752577 5.12650576532 97% => OK
Fourth root words length: 5.27795192801 4.56307096286 116% => OK
Word Length SD: 2.66983937718 2.78398813304 96% => OK
Unique words: 276.0 204.123752495 135% => OK
Unique words percentage: 0.355670103093 0.468620217663 76% => More unique words wanted or less content wanted.
syllable_count: 1179.0 705.55239521 167% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 16.0 4.96107784431 323% => Less pronouns wanted as sentence beginning.
Article: 15.0 8.76447105788 171% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 33.0 19.7664670659 167% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 41.8954490385 57.8364921388 72% => OK
Chars per sentence: 116.727272727 119.503703932 98% => OK
Words per sentence: 23.5151515152 23.324526521 101% => OK
Discourse Markers: 3.69696969697 5.70786347227 65% => OK
Paragraphs: 9.0 5.15768463074 174% => Less paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.356953477933 0.218282227539 164% => OK
Sentence topic coherence: 0.125636047233 0.0743258471296 169% => OK
Sentence topic coherence SD: 0.0673239621189 0.0701772020484 96% => OK
Paragraph topic coherence: 0.201167300138 0.128457276422 157% => OK
Paragraph topic coherence SD: 0.0309837158317 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 151.0 98.500998004 153% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Maximum six paragraphs wanted.
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 278, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...weather and local news. But, the author doesnt mention the details of the complaints r...
^^^^^^
Line 6, column 1, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: There
... which might not be totally correct. Their are various constraints involved for th...
^^^^^
Line 6, column 182, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...shown at the program are biased towards a idealogy. It is also possible that the ...
^
Line 6, column 261, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...e news provided are not authentic news. It is possible that for the purpose of att...
^^
Line 6, column 410, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...s without checking it for authenticity. It is also possible that the weather predi...
^^
Line 12, column 14, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...or their entertainment. Thirdly, the authors assumption that the viewership might in...
^^^^^^^
Line 14, column 476, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...ly constraint in the decision making of this owners. To conclude, I would like to...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, may, regarding, second, secondly, so, then, third, thirdly, thus, while, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 39.0 19.6327345309 199% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 88.0 55.5748502994 158% => OK
Nominalization: 33.0 16.3942115768 201% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 3852.0 2260.96107784 170% => OK
No of words: 776.0 441.139720559 176% => Less content wanted.
Chars per words: 4.96391752577 5.12650576532 97% => OK
Fourth root words length: 5.27795192801 4.56307096286 116% => OK
Word Length SD: 2.66983937718 2.78398813304 96% => OK
Unique words: 276.0 204.123752495 135% => OK
Unique words percentage: 0.355670103093 0.468620217663 76% => More unique words wanted or less content wanted.
syllable_count: 1179.0 705.55239521 167% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 16.0 4.96107784431 323% => Less pronouns wanted as sentence beginning.
Article: 15.0 8.76447105788 171% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 33.0 19.7664670659 167% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 41.8954490385 57.8364921388 72% => OK
Chars per sentence: 116.727272727 119.503703932 98% => OK
Words per sentence: 23.5151515152 23.324526521 101% => OK
Discourse Markers: 3.69696969697 5.70786347227 65% => OK
Paragraphs: 9.0 5.15768463074 174% => Less paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.356953477933 0.218282227539 164% => OK
Sentence topic coherence: 0.125636047233 0.0743258471296 169% => OK
Sentence topic coherence SD: 0.0673239621189 0.0701772020484 96% => OK
Paragraph topic coherence: 0.201167300138 0.128457276422 157% => OK
Paragraph topic coherence SD: 0.0309837158317 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 151.0 98.500998004 153% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Maximum six paragraphs wanted.
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.