The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. “According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.” Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
When a department is planning initiatives on how to allocated its limited budget, several questions must be addressed before making final decisions. In this case, the advertising director should answer several key questions before deciding the allocate more of the budget to advertising to the public, such as the validity of the reviews, and the overall trend of attendance to its movies.
One of the important questions to answer is whether the increased percentage of positive response is due to the unsatisfied people choosing not to attend Super Screen-produced movies. Addressing this concern is crucial as it could reveal that the issue is not due to the public's lack of awareness of the Super-Screen movies, but instead that more people are becoming more unsatisfied, so that the only people left giving reviews are positive. This is not an unheard of situation as companies, a notable one being Amazon, have faced multiple allegations of paying employees to leave positive reviews of the company on the site. Therefore, relying on reviews to assess true public perception may not always be the most accurate choice. Addressing this issue would help to evaluate the recommendation by allowing the director to consider issues that have a greater scope than just reviews.
Another important question may be to consider the overall trend. If fewer people attended by only a small margin, then it may not be too much cause for concern. This is especially true if the company starts seeing an upward trend back to its normal predictions. However, if the company has been seeing a steady decline with no end in sight, then the recommendation to increase budget allocations to public advertising may be a good step to get back on track.
In conclusion, the director of the Super Screen Movie Production Company should properly address these concerns of revies and trend in movie attendance in order to make the most effective business decision. The recommendation to allocate increased budget share may very well be reasonable if a few more factors affecting this decision are considered in greater detail.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 344 350
No. of Characters: 1736 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.307 4.7
Average Word Length: 5.047 4.6
Word Length SD: 2.808 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.462 21.0
Sentence Length SD: 9.41 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.578 0.50
Sentence-Sentence Coherence: 0.086 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
When a department is planning initiative...
^^^^^
Line 1, column 246, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...r several key questions before deciding the allocate more of the budget to advertising to th...
^^^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...l trend of attendance to its movies. One of the important questions to answer...
^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e a greater scope than just reviews. Another important question may be to con...
^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...be a good step to get back on track. In conclusion, the director of the Super...
^^^^
Transition Words or Phrases used:
but, however, if, may, so, then, therefore, well, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1773.0 2260.96107784 78% => OK
No of words: 344.0 441.139720559 78% => More content wanted.
Chars per words: 5.15406976744 5.12650576532 101% => OK
Fourth root words length: 4.30665032142 4.56307096286 94% => OK
Word Length SD: 2.86828759996 2.78398813304 103% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.537790697674 0.468620217663 115% => OK
syllable_count: 560.7 705.55239521 79% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 55.9043985313 57.8364921388 97% => OK
Chars per sentence: 136.384615385 119.503703932 114% => OK
Words per sentence: 26.4615384615 23.324526521 113% => OK
Discourse Markers: 5.53846153846 5.70786347227 97% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.130462527317 0.218282227539 60% => OK
Sentence topic coherence: 0.048851489167 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0644017905126 0.0701772020484 92% => OK
Paragraph topic coherence: 0.0847218335465 0.128457276422 66% => OK
Paragraph topic coherence SD: 0.0476421899002 0.0628817314937 76% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 9.01 8.32208582834 108% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.