The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author of the argument has stated that although the percentage of positive reviews has increased during the past year, the amount people that watched the Super Screen-produced movies last year has been the least among all the previous years census. Hence, the problem is with advertising not with the content. The coculsion might appear logical and convincing at first glance. However a more critical analysis of the justification highlights that it is prevalent with many queries.
To begin with, Super Screen has been producing movies for many years. It must have attracted lot of people and also have sufficient fan base towards its film. Because, it said that the content of the film is not declined. For instance, Marvel Studios has been producing movies form past 20 decades, it has its own fan base, eventhougth, they spend most of the budget in content and animation. However, devote least amount of their budget on publicity. Since, they have already accumulated enough fan base, they know the quality of their cinemas.
Secondly, It is said that the percent of positive reviews has increased compared to previous years. The data on the increment is not cogent. For example, the increase is by 1% is also conider to be increased and for 50% also we use the same term. It could also be possible that people who didnt like the movie didnot take pains to write review about the cinema. Since, they believe there reviews have no value and the content would be same.
Lastly, in this present era, social media has immensely attracted people towards thems and gained a place in their life. They are abudant sites present in internet that provided objective ratings and provide a dispassionate opnion on the content of movie. Most, people visit this sites before buying an ticket. Since, they invest lot of money and time. Morever, it is crucial to consider that content on the films must be so low that, the same content must not have lured the public towards it.
To sum up, The premises like the increment in percentage of positive reviews are not cogent in their current form. The writer should have provided additional evidence to make the case more convincing and has many unsupported presumption. Therefore leaving the argument indefensible.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 379 350
No. of Characters: 1826 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.412 4.7
Average Word Length: 4.818 4.6
Word Length SD: 2.425 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.478 21.0
Sentence Length SD: 8.043 7.5
Use of Discourse Markers (%): 0.609 0.12
Sentence-Text Coherence: 0.265 0.35
Sentence-Para Coherence: 0.471 0.50
Sentence-Sentence Coherence: 0.031 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 382, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...logical and convincing at first glance. However a more critical analysis of the justifi...
^^^^^^^
Line 3, column 160, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e sufficient fan base towards its film. Because, it said that the content of the film i...
^^^^^^^
Line 3, column 403, Rule ID: THE_SUPERLATIVE[3]
Message: A determiner is probably missing here: 'devote the least'.
Suggestion: devote the least
...dget in content and animation. However, devote least amount of their budget on publicity. Si...
^^^^^^^^^^^^
Line 5, column 116, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...pared to previous years. The data on the increment is not cogent. For example, th...
^^
Line 5, column 291, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... could also be possible that people who didnt like the movie didnot take pains to wri...
^^^^^
Line 7, column 301, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
..., people visit this sites before buying an ticket. Since, they invest lot of money...
^^
Line 9, column 239, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...g and has many unsupported presumption. Therefore leaving the argument indefensible. ...
^^^^^^^^^
Line 9, column 284, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...fore leaving the argument indefensible.
^^^^
Transition Words or Phrases used:
also, first, hence, however, if, lastly, second, secondly, so, therefore, for example, for instance, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1890.0 2260.96107784 84% => OK
No of words: 379.0 441.139720559 86% => More content wanted.
Chars per words: 4.98680738786 5.12650576532 97% => OK
Fourth root words length: 4.41224685777 4.56307096286 97% => OK
Word Length SD: 2.48881626271 2.78398813304 89% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.530343007916 0.468620217663 113% => OK
syllable_count: 584.1 705.55239521 83% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.76447105788 103% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.4368349295 57.8364921388 82% => OK
Chars per sentence: 82.1739130435 119.503703932 69% => OK
Words per sentence: 16.4782608696 23.324526521 71% => OK
Discourse Markers: 5.4347826087 5.70786347227 95% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.1111924967 0.218282227539 51% => OK
Sentence topic coherence: 0.0286124206222 0.0743258471296 38% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0607692426571 0.0701772020484 87% => OK
Paragraph topic coherence: 0.0614004557251 0.128457276422 48% => OK
Paragraph topic coherence SD: 0.0614812267133 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 10.3 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 63.7 48.3550499002 132% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.4 12.197005988 69% => OK
coleman_liau_index: 11.37 12.5979740519 90% => OK
dale_chall_readability_score: 8.01 8.32208582834 96% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.