The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen movies than in any other year. And yet the percentage of positive reviews by movie reviewers actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising".
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. be sure to explain how the answers to these questions would help to evaluate the recommendation.
The following argument is flawed in many ways; the argument has an unwarranted assumption that because fewer people attended the Super Screen-produced movie, the percentage of positive reviewers should be low, this renders the point that the contents are not reaching enough reviewers,, hence a decision to increase the funds required for Super Screen-Produced movie advert invalid.
From this argument, I will like to state clearly that, people watch Super Screen-produced movies without having to do so at its display centers the assumption that they are not reaching enough people is inconclusive because there is an increase in the amount of people that reviewed the movie in the earlier years, hence making his assumptions equivocal. If there is an increase in reviews it there implies that more people watched the movie than in the pas t year, there fore there is no need for more advert.
Let us look at it from this angle, if you increase the money allocated to these movies, it will be an absolute waste as the number of reviewers will still increase with or without it as long as a good production is maintained, hence no aim is achieved. Advertising is a good idea for more persons to watch the Super screen movies, but not the best step to take, the right step to solving the problem is by creating an avenue to reach out to the reviewers and know how they were able to check the movies without having to see it at the cinemas.
Assuming there are other possible ways of seeing it, that explains all otherwise, then there should be need to test such process and find possible ways to cub it to have more people in the cinemas.
In conclusion, I will rather say that it is better to ameliorate the means of viewing the movies to reach more people than to pump in more money into the cinemas since people prefer to check outside the Super Screen_ productions.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 7 15
No. of Words: 328 350
No. of Characters: 1513 1500
No. of Different Words: 163 200
Fourth Root of Number of Words: 4.256 4.7
Average Word Length: 4.613 4.6
Word Length SD: 2.524 2.4
No. of Words greater than 5 chars: 101 100
No. of Words greater than 6 chars: 69 80
No. of Words greater than 7 chars: 46 40
No. of Words greater than 8 chars: 23 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 46.857 21.0
Sentence Length SD: 10.246 7.5
Use of Discourse Markers (%): 1 0.12
Sentence-Text Coherence: 0.483 0.35
Sentence-Para Coherence: 0.86 0.50
Sentence-Sentence Coherence: 0.167 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 47, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...llowing argument is flawed in many ways; the argument has an unwarranted assumpti...
^^
Line 1, column 286, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive commas
Suggestion: ,
...ntents are not reaching enough reviewers,, hence a decision to increase the funds ...
^^
Line 5, column 23, Rule ID: WILL_LIKE_TO[1]
Message: Did you mean 'would'?
Suggestion: would
...ert invalid. From this argument, I will like to state clearly that, people watc...
^^^^
Line 5, column 467, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled as one.
Suggestion: therefore
...tched the movie than in the pas t year, there fore there is no need for more advert. ...
^^^^^^^^^^
Line 13, column 104, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean 'needed'?
Suggestion: needed
...ins all otherwise, then there should be need to test such process and find possible ...
^^^^
Transition Words or Phrases used:
but, hence, if, look, so, still, then, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1559.0 2260.96107784 69% => OK
No of words: 328.0 441.139720559 74% => More content wanted.
Chars per words: 4.75304878049 5.12650576532 93% => OK
Fourth root words length: 4.25567506705 4.56307096286 93% => OK
Word Length SD: 2.5970671121 2.78398813304 93% => OK
Unique words: 167.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.509146341463 0.468620217663 109% => OK
syllable_count: 479.7 705.55239521 68% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 7.0 19.7664670659 35% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 46.0 22.8473053892 201% => The Avg. Sentence Length is relatively long.
Sentence length SD: 76.2096999558 57.8364921388 132% => OK
Chars per sentence: 222.714285714 119.503703932 186% => OK
Words per sentence: 46.8571428571 23.324526521 201% => Less words per sentence wanted.
Discourse Markers: 7.42857142857 5.70786347227 130% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.228549077597 0.218282227539 105% => OK
Sentence topic coherence: 0.110473012265 0.0743258471296 149% => OK
Sentence topic coherence SD: 0.058930472909 0.0701772020484 84% => OK
Paragraph topic coherence: 0.128762391325 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.0647458806398 0.0628817314937 103% => OK
Essay readability:
automated_readability_index: 24.4 14.3799401198 170% => OK
flesch_reading_ease: 33.25 48.3550499002 69% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 20.1 12.197005988 165% => OK
coleman_liau_index: 11.16 12.5979740519 89% => OK
dale_chall_readability_score: 8.66 8.32208582834 104% => OK
difficult_words: 57.0 98.500998004 58% => More difficult words wanted.
linsear_write_formula: 28.0 12.3882235529 226% => Linsear_write_formula is high.
gunning_fog: 20.4 11.1389221557 183% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.