The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The argument states that even though ratings from reviewers have increased yet fewer people have attended super screen produced movies, the argument is based is a series of assumptions like what set people are reviewing the movies, do they have any taste? etc.any single unwarranted assumption can have an adverse effect on the recommendation of spending more money in educating potential viewers about these reviews
The memo says from "Past year", the time frame mentioned is very vague and can raise many questions regarding the trend they observed, this trend can be seasonal, for example, People in the rainy season might not be that inclined to venture out for watching a movie in the theatre. similarly is there any decrease in viewing from any particular region? a little more dissected data on demographics, time, region level might help them in making aa more informed decision.
Are reviewers neutral and not inclined towards any particular genre? if yes this might encourage them to rate any movie higher irrespective of the plot and quality of the movie, so before making any decision, the company must ask themselves, are ratings provided are credible enough and can be used as a representative for that particular movie for prospective customers. along with their inclination, are they watching the entire movie not just rating them by watching half? before making any decision a more thorough inspection of the reviewer's rating is necessary.
Another assumption the memo mentions is that the public's lack of awareness about the availability of good movies, what kind of evidence the company has that compelled it into making this statement? the public might be aware they just chose not to watch it on the super screen produced movies or maybe watched from any other online source which of the company is unaware of. they might have watched any other movie of the same genre from a different production. the company needs to make sure that the reviews are reaching to potential customers
The arguments rest on various unwarranted assumptions and investing in marketing could lead to huge financial loss if these questions are not answered before
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 5 2
No. of Sentences: 7 15
No. of Words: 354 350
No. of Characters: 1781 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.338 4.7
Average Word Length: 5.031 4.6
Word Length SD: 2.588 2.4
No. of Words greater than 5 chars: 127 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 50.571 21.0
Sentence Length SD: 32.596 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.414 0.35
Sentence-Para Coherence: 0.793 0.50
Sentence-Sentence Coherence: 0.142 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 257, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Etc
...ing the movies, do they have any taste? etc.any single unwarranted assumption can h...
^^^
Line 3, column 293, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Similarly
...ut for watching a movie in the theatre. similarly is there any decrease in viewing from a...
^^^^^^^^^
Line 3, column 293, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: similarly,
...ut for watching a movie in the theatre. similarly is there any decrease in viewing from a...
^^^^^^^^^
Line 3, column 364, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: A
... in viewing from any particular region? a little more dissected data on demograph...
^
Line 5, column 70, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... inclined towards any particular genre? if yes this might encourage them to rate a...
^^
Line 5, column 373, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Along
...icular movie for prospective customers. along with their inclination, are they watchi...
^^^^^
Line 5, column 477, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Before
... not just rating them by watching half? before making any decision a more thorough ins...
^^^^^^
Line 5, column 477, Rule ID: SENTENCE_FRAGMENT[1]
Message: “before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... not just rating them by watching half? before making any decision a more thorough ins...
^^^^^^
Line 7, column 199, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...ompelled it into making this statement? the public might be aware they just chose n...
^^^
Line 7, column 462, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...same genre from a different production. the company needs to make sure that the rev...
^^^
Transition Words or Phrases used:
if, may, regarding, similarly, so, for example, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1831.0 2260.96107784 81% => OK
No of words: 354.0 441.139720559 80% => More content wanted.
Chars per words: 5.17231638418 5.12650576532 101% => OK
Fourth root words length: 4.33761313653 4.56307096286 95% => OK
Word Length SD: 2.67509948124 2.78398813304 96% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.545197740113 0.468620217663 116% => OK
syllable_count: 589.5 705.55239521 84% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 112.487869716 57.8364921388 194% => OK
Chars per sentence: 152.583333333 119.503703932 128% => OK
Words per sentence: 29.5 23.324526521 126% => OK
Discourse Markers: 4.58333333333 5.70786347227 80% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.232128206106 0.218282227539 106% => OK
Sentence topic coherence: 0.0886244243038 0.0743258471296 119% => OK
Sentence topic coherence SD: 0.0704923204634 0.0701772020484 100% => OK
Paragraph topic coherence: 0.119207898748 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0633016442795 0.0628817314937 101% => OK
Essay readability:
automated_readability_index: 17.7 14.3799401198 123% => OK
flesch_reading_ease: 33.58 48.3550499002 69% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.8 12.197005988 130% => OK
coleman_liau_index: 13.3 12.5979740519 106% => OK
dale_chall_readability_score: 9.04 8.32208582834 109% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 27.0 12.3882235529 218% => Linsear_write_formula is high.
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.