The argument concludes that Super Screen Movie production company should allocate a greater share of its budget in advertisement. However, this argument does not mention some key facts on the basis of which it can be evaluated. It leaves behind a lot of unanswered questions. Appropriate answers to these questions would help us evaluate the recommendation.
Firstly, how is the quality of the movies produced by Super Screen ? The author assumes that the movies produced by Super Screen are of good quality only on the basis of the fact that percentage of positive reviews has increased during the past year. However, this evidence makes no sense. It is possible that the people who went to the movie theatre were die hard fans of the movies produced by Super Screen and they would stick to it no matter how worse the quality has become. The author also mentions that the total number of people watching Super Screen movies has dropped. Does not it give an indication that the quality has fallen ? As we do not have any reliable data about this we cannot make any assumption. If the author had provided unbiased reviews of the movies produced by Super Screen then we could make the inference that movie quality is good enough. The author also could have cited the average movie rating of recently produced Super Screen movies. If the author had provided any disinterested data about the movie quality then it would strengthen his position.
Secondly, how effective the advertisements would be ? The author recommends that to reach a greater portion of the public the company should spend more on advertising its products. However, it is not obvious how effective the advertisement would be in attracting a large pool of audience. Attracting audience by advertisement is a highly unpredictable goal. It depends on so many factors - story line of the movies, their overall quality etc. Most theatre goers check the movies' quality by internet movie rating systems like rotten tomatoes or Imdb. If Super Screen movies are not of good quality then it would not be able to get expected results by widespread advertisement campaigns.
Finally, why did the total number of people attending movies produced by Super Screen decreased from the past ? The author mentions that fewer people are attending movies produced by Super Screen. However, he did not provide any reason behind the decline. May be it is due to the lower quality of movies ? As we do not have information on this, we cannot make an inference. Again, the author claims that Super Screen movies are not getting enough exposure to the public and thus he recommends that more budget should be allocated to advertisement. If the movie quality is falling, how effective would be the newly undertaken advertisement measures.
In conclusion, the recommendation leaves so many unanswered questions. In order to assess the sensibility of the argument it is necessary to have detailed knowledge of all the contributing factors. The author did not provide information of numerous criticial factors. Without this it is impossible to evaluate the argument and reach a conclusion.
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 4 2
No. of Sentences: 31 15
No. of Words: 516 350
No. of Characters: 2556 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.766 4.7
Average Word Length: 4.953 4.6
Word Length SD: 2.677 2.4
No. of Words greater than 5 chars: 199 100
No. of Words greater than 6 chars: 134 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.645 21.0
Sentence Length SD: 7.711 7.5
Use of Discourse Markers (%): 0.548 0.12
Sentence-Text Coherence: 0.298 0.35
Sentence-Para Coherence: 0.465 0.50
Sentence-Sentence Coherence: 0.122 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 329, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...answers to these questions would help us evaluate the recommendation. Firstly,...
^^
Line 3, column 16, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e the recommendation. Firstly, how is the quality of the movies produced by Su...
^^
Line 3, column 354, Rule ID: WERE_VBB[1]
Message: Did you mean 'where' or 'we'?
Suggestion: where; we
...he people who went to the movie theatre were die hard fans of the movies produced by...
^^^^
Line 3, column 359, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'died'.
Suggestion: died
...ople who went to the movie theatre were die hard fans of the movies produced by Sup...
^^^
Line 3, column 594, Rule ID: IT_VBZ[1]
Message: Did you mean 'gives'?
Suggestion: gives
... Screen movies has dropped. Does not it give an indication that the quality has fal...
^^^^
Line 3, column 633, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... give an indication that the quality has fallen ? As we do not have any reliable ...
^^
Line 3, column 644, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...dication that the quality has fallen ? As we do not have any reliable data about ...
^^
Line 3, column 722, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...out this we cannot make any assumption. If the author had provided unbiased review...
^^
Line 3, column 818, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s produced by Super Screen then we could make the inference that movie quality is...
^^
Line 3, column 974, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... recently produced Super Screen movies. If the author had provided any disinterest...
^^
Line 5, column 24, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...is position. Secondly, how effective the advertisements would be ? The author...
^^
Line 5, column 156, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... public the company should spend more on advertising its products. However, it is...
^^
Line 5, column 554, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...g systems like rotten tomatoes or Imdb. If Super Screen movies are not of good qua...
^^
Line 7, column 257, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: Maybe
... provide any reason behind the decline. May be it is due to the lower quality of movie...
^^^^^^
Line 7, column 572, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...o advertisement. If the movie quality is falling, how effective would be the newl...
^^
Transition Words or Phrases used:
also, but, finally, first, firstly, however, if, may, second, secondly, so, then, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2616.0 2260.96107784 116% => OK
No of words: 516.0 441.139720559 117% => OK
Chars per words: 5.06976744186 5.12650576532 99% => OK
Fourth root words length: 4.76609204519 4.56307096286 104% => OK
Word Length SD: 2.77847791414 2.78398813304 100% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.428294573643 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 829.8 705.55239521 118% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 32.0 19.7664670659 162% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.4689277006 57.8364921388 67% => OK
Chars per sentence: 81.75 119.503703932 68% => OK
Words per sentence: 16.125 23.324526521 69% => OK
Discourse Markers: 3.15625 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.291707128929 0.218282227539 134% => OK
Sentence topic coherence: 0.0810763102007 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.0955141213708 0.0701772020484 136% => OK
Paragraph topic coherence: 0.15142436466 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0977425699766 0.0628817314937 155% => OK
Essay readability:
automated_readability_index: 10.5 14.3799401198 73% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.83 12.5979740519 94% => OK
dale_chall_readability_score: 7.7 8.32208582834 93% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.