The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-Production movies than

Essay topics:

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.

"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-Production movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."

The author of the given memo proposes that Super Screen should allocate a greater share of its budget next year to reach the public

through advertisement. This proposal is based on the conclusion that the problem lies not with the quality of their movies but with the public's lack of awareness that movies of good qualities are available. The author here makes a hasty conclusion based on several unwarranted assumptions. The deficiency in his argument needs to be addressed before the author's proposal can be seriously considered.

Firstly, the author has mentioned that fewer people attended Super Screen-produced movies during the past year than any other year and yet the percentage of positive reviews actually increased during the past year. Here, we need the data of how many people attended movies every year and past year and what is the percentage of positive reviews each year. If only a few people attended the past year then it might

be the case that 90% of them is also a small quantity and if many people attended other years then 30% of it is also a big quantity.

Secondly, the author has mentioned that the contents of the reviews are not reaching enough of prospective viewers. Here, the author assumes that this is the only reason why people are not aware of good movies. It might be the case that people are aware of these Super Screen movies but there are some new type of movies coming up in the market that has excited the people most and therefore people are and will prefer those new movies. The author also assumes that people only look for quality in the movie. A viewer can choose a movie based on many parameters like its content, entertainment, music, graphics.

Lastly, the author assumes that the trend which has been followed until now will follow in future years as well. It can be the case that in future

different types of movies might come up and even after many advertisements and publicity, still, there would be fewer people attending the Super Screen movies.

Hence, the author's proposal is not well thought through and is based on many unwarranted assumptions. The author of the argument needs to

look at the factors mentioned above else there will just wastage of time and money.

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Average: 6.3 (3 votes)
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Grammar and spelling errors:
Line 3, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Through
...budget next year to reach the public through advertisement. This proposal is based o...
^^^^^^^
Line 3, column 356, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...gument needs to be addressed before the authors proposal can be seriously considered. ...
^^^^^^^
Line 7, column 357, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...rcentage of positive reviews each year. If only a few people attended the past yea...
^^
Line 9, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Be
...attended the past year then it might be the case that 90% of them is also a sma...
^^
Line 19, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Different
...l. It can be the case that in future different types of movies might come up and even ...
^^^^^^^^^
Line 23, column 12, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...he Super Screen movies. Hence, the authors proposal is not well thought through an...
^^^^^^^
Line 25, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Look
... The author of the argument needs to look at the factors mentioned above else the...
^^^^

Transition Words or Phrases used:
actually, also, but, first, firstly, hence, if, lastly, look, second, secondly, so, still, then, therefore, well

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1871.0 2260.96107784 83% => OK
No of words: 385.0 441.139720559 87% => More content wanted.
Chars per words: 4.85974025974 5.12650576532 95% => OK
Fourth root words length: 4.4296068528 4.56307096286 97% => OK
Word Length SD: 2.44999922553 2.78398813304 88% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.457142857143 0.468620217663 98% => OK
syllable_count: 581.4 705.55239521 82% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 47.8591684006 57.8364921388 83% => OK
Chars per sentence: 116.9375 119.503703932 98% => OK
Words per sentence: 24.0625 23.324526521 103% => OK
Discourse Markers: 7.0 5.70786347227 123% => OK
Paragraphs: 9.0 5.15768463074 174% => Less paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.238390324417 0.218282227539 109% => OK
Sentence topic coherence: 0.0776779649997 0.0743258471296 105% => OK
Sentence topic coherence SD: 0.0837050102338 0.0701772020484 119% => OK
Paragraph topic coherence: 0.0986215893764 0.128457276422 77% => OK
Paragraph topic coherence SD: 0.0882788480413 0.0628817314937 140% => OK

Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 7.45 8.32208582834 90% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

---------------------
Maximum six paragraphs wanted.

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 385 350
No. of Characters: 1809 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.43 4.7
Average Word Length: 4.699 4.6
Word Length SD: 2.382 2.4
No. of Words greater than 5 chars: 121 100
No. of Words greater than 6 chars: 73 80
No. of Words greater than 7 chars: 53 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.25 21.0
Sentence Length SD: 9.643 7.5
Use of Discourse Markers (%): 0.55 0.12
Sentence-Text Coherence: 0.328 0.35
Sentence-Para Coherence: 0.682 0.50
Sentence-Sentence Coherence: 0.127 0.07
Number of Paragraphs: 9 5