The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot | TOEFL IELTS GMAT GRE SAT ACT PTE ESL

Essay topics:

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.

“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

The advertising director does have a fair and logical reason to come to that conclusion, however there are certain areas that need to be looked at further inorder to lead to a more accurate conclusion. For instance, the memo states that there are positive reveiws about "specific" super screen movies, this implies that only certain movies were given positive reviews. Hence, it would be ideal to identify which movies andthe number of movies that were given positive reviews and to identify how many reviews were given for each movie. This would tell us whether the positive review was given because of its high quality or because of the mere fact that the movie was a popular one at the time. For example, high demand movies such as "Spider-man : No way home" have huge fan bases and some individuals dont mind the quality of the movie as long as they get to see the content of the movie a.k.a "Spider-man".
Further, although the percentage of positive reviews increased the past year, it is essential to identify the percentage change of negative reviews to come to a conclusion as well. For example, if the total number of positive reviews did not outweigh the total number of negative reviews that were present last year, then it is not ideal to focus entirely on the increase in positive reviews.Hence the magnitude of both positive and negative reviews must be evaluated.
It is possible that an increase in adverstising will create a spread of public awareness of the movies. However, there are other extraneous variables that impact the customers decision in purchasing a ticket, for example, the price of ticket, their personal movie preferance, location of the Movie theatres.Hence there are many extraneous variables that need to be conscidered when coming to a conclusion.
Hence, I believe the comments made by the director are justifiable if all the above areas have been acknowledegd and clarified. If the conclusion is unfounded however, then further analysis must be done to come to a conclusion.

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GMAT/GRE Argument Task

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Essay evaluations by e-grader

Grammar and spelling errors:
Line 1, column 824, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ave huge fan bases and some individuals dont mind the quality of the movie as long a...
^^^^
Line 1, column 915, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...get to see the content of the movie a.k.a 'Spider-man'. Further, altho...
^
Line 2, column 392, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Hence
...ely on the increase in positive reviews.Hence the magnitude of both positive and nega...
^^^^^
Line 2, column 392, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ely on the increase in positive reviews.Hence the magnitude of both positive and nega...
^^^^^
Line 3, column 16, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...iews must be evaluated. It is possible that an increase in adverstising will cr...
^^
Line 3, column 309, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Hence
...ferance, location of the Movie theatres.Hence there are many extraneous variables tha...
^^^^^
Line 3, column 309, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ferance, location of the Movie theatres.Hence there are many extraneous variables tha...
^^^^^

Transition Words or Phrases used:
hence, however, if, look, so, then, well, for example, for instance, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1711.0 2260.96107784 76% => OK
No of words: 337.0 441.139720559 76% => More content wanted.
Chars per words: 5.07715133531 5.12650576532 99% => OK
Fourth root words length: 4.28457229495 4.56307096286 94% => OK
Word Length SD: 3.01001008448 2.78398813304 108% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.507418397626 0.468620217663 108% => OK
syllable_count: 564.3 705.55239521 80% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 63.9841147641 57.8364921388 111% => OK
Chars per sentence: 155.545454545 119.503703932 130% => OK
Words per sentence: 30.6363636364 23.324526521 131% => OK
Discourse Markers: 6.90909090909 5.70786347227 121% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.101584904294 0.218282227539 47% => OK
Sentence topic coherence: 0.0384575923066 0.0743258471296 52% => OK
Sentence topic coherence SD: 0.0325973850824 0.0701772020484 46% => Sentences are similar to each other.
Paragraph topic coherence: 0.050100693243 0.128457276422 39% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0386134682506 0.0628817314937 61% => OK

Essay readability:
automated_readability_index: 17.8 14.3799401198 124% => OK
flesch_reading_ease: 32.57 48.3550499002 67% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 16.2 12.197005988 133% => OK
coleman_liau_index: 12.78 12.5979740519 101% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Essay evaluations by e-grader

Transition Words or Phrases used:
hence, however, if, look, so, then, well, for example, for instance, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments