The following is taken from a memo from the advertising director of the super screen movie production company.
" According to recent report from our marketing department, during the past year, fewer people attended super screen - produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific super screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super screen should therefore allocate a greater share of budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
As cited from the memo of advertising director of Super Screen Movie Production Company, the advertiser concludes that the reason for the lower attendance in movies is not the quality of movie rather the lack of public's awareness and thus recommends that a large chunk of budget should be allocated in advertising section to reach a greater amount of public. The statement by the advertising director is bvased on a series of unwarranted assumptions and lack of exhaustive research and thus a number of questions need to be answered prior to the execution of his recommendation in the company.
The advertisng director (ad-director) of the company is top quick to assume the credibility of the report of marketing department without its complete understanding. The ad-director is not aware about what were the reasons other than lack of public awareness in the decrease in number of movie watchers. Perhaps, the covid situation might be the reason for the low attendance or there might be an decrease in the customers as a whole in movie sector due to other socio-economic reasons. Thus if the reason behind the decrease is as mentioned above then the directors recommendation would be invalid.
The ad-director presumes that the number of positive reviews was significant enough to justify the reason behind the low attandance. But to make a decision regarding that, the fact about that is to be known, such as What percentage of the movie total movie shown were reviewed by movie reviewers and further what number of movies were reviewed positively? Perhaps there might be a case that only about 20-25 percent of the moviews were reviewed positively by reviewers. Thus to get a clear picture of the scenario company needs to know that Whether the reviewers biased in reviewing the movies of the company. Perhaps the movie reviewers were paid to review positively thus would not assess the actual quality of movie.
The ad-director should also find about the consumer behavior and their choices in the movie genre. Perhaps the audience are attracted to movies of other genre than which are produced by the Super Screen company. Furthermore, perhaps the competiors are employing a number of other tactic to patronize customers to them. Perhaps, they are providing gift hampers and also the audio/ video quality excels than super screen company thus decreasing the customers.
In conclusion, before putting the recommendation of the ad-director in action, a lot of questions mentioned above are need to be answered and evaluated in order to increase the number of customers. The real problems need to be identified by the company to excel.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 9 2
No. of Sentences: 17 15
No. of Words: 434 350
No. of Characters: 2174 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.564 4.7
Average Word Length: 5.009 4.6
Word Length SD: 2.801 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.529 21.0
Sentence Length SD: 11.515 7.5
Use of Discourse Markers (%): 0.588 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.587 0.50
Sentence-Sentence Coherence: 0.122 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 164, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ent without its complete understanding. The ad-director is not aware about what wer...
^^^
Line 2, column 392, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...or the low attendance or there might be an decrease in the customers as a whole in...
^^
Line 2, column 485, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...or due to other socio-economic reasons. Thus if the reason behind the decrease is as...
^^^^
Line 2, column 555, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...decrease is as mentioned above then the directors recommendation would be invalid. The a...
^^^^^^^^^
Line 3, column 470, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... were reviewed positively by reviewers. Thus to get a clear picture of the scenario ...
^^^^
Transition Words or Phrases used:
also, but, furthermore, if, regarding, so, then, thus, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2209.0 2260.96107784 98% => OK
No of words: 434.0 441.139720559 98% => OK
Chars per words: 5.08986175115 5.12650576532 99% => OK
Fourth root words length: 4.56428161445 4.56307096286 100% => OK
Word Length SD: 2.85803185961 2.78398813304 103% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.447004608295 0.468620217663 95% => OK
syllable_count: 706.5 705.55239521 100% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 67.4675367278 57.8364921388 117% => OK
Chars per sentence: 129.941176471 119.503703932 109% => OK
Words per sentence: 25.5294117647 23.324526521 109% => OK
Discourse Markers: 4.52941176471 5.70786347227 79% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.229709771875 0.218282227539 105% => OK
Sentence topic coherence: 0.0753293958736 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.076063051417 0.0701772020484 108% => OK
Paragraph topic coherence: 0.130221732229 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0745014785397 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 8.66 8.32208582834 104% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 30.0 12.3882235529 242% => Linsear_write_formula is high.
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.