The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author of this argument claims that movies made by Super Screen Movie Production company will see an increase footfall if the people were more aware about their existence. This claim, inorder to be true, needs a few questions to be answered such how significant is the increase in positive reviewers, are the negative reviews more in quantity as well as more convincing etc.
The memo states that though the number of viewers has decresed in the past year the 'percentage' of positive reviews has definitely increased from last year. It however raises the question that what was the percentage of positive reviews last year? Was is significantly less than this year? Is it greater than that percentage of negative reviews? Is the number of positive reviews significantly more than that of negative ones? Is the percentage increase because of reduction in number of reviewers as a whole? Say the positive review percentage only increasd because the critics didn't find the movies worth their time and stopped watching them altogther. If any of the answers to these questions militates against the production company then the argument is strongly weakend.
The argument also mentions that the contents of the reviwes are not reaching their viewers. Could it also be possible that the contents of reviews has reached the audience but the negative ones have overpowered the positive? Are the negative reviews mentioning flaws that are most important to the audience in making the decison to watch a movie? If that is the case the claim that company needs to invest in advertising would only do more harm than good to it's viewership. Another important question is, are the movies produced of a genre that not many people are willing to watch? In that case as well even if advertising increases it will not affect viwership.
The argument assumes that since the reviwes are good the quality of the movie is good. But it raised the important question that is that really the case? Say all of the above work in favor of the production company, the genre, even the positive reviews but the fundamental direction, acting and overall quality is poor. It may have casused the production companies reputation to dwindle and therefore year on year they are seeing a decrease in viwership. Another important question is, are the producers hiring actors that are popular among the masses and thereby attract audience? If not then despite exceptional movie quality audience might not wish to watch the movies only because they can't seem to see a familiar face.
The argument is therefore specious in its present state and needs numerous questions to be answered inorder to hold ground. Once we know the answers to the above mentioned questions and if they are all in favor of the production company then the claim that budget of advertising needs to be increased will stand. If not we're left bereft of a logically sound conclusion.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 428, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...antly more than that of negative ones? Is the percentage increase because of redu...
^^
Line 3, column 580, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ntage only increasd because the critics didnt find the movies worth their time and st...
^^^^^
Line 3, column 656, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...me and stopped watching them altogther. If any of the answers to these questions m...
^^
Line 5, column 348, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...in making the decison to watch a movie? If that is the case the claim that company...
^^
Line 7, column 159, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...stion that is that really the case? Say all of the above work in favor of the production c...
^^^^^^^^^^
Line 7, column 691, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...h to watch the movies only because they cant seem to see a familiar face. The arg...
^^^^
Line 9, column 314, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ising needs to be increased will stand. If not were left bereft of a logically sou...
^^
Transition Words or Phrases used:
also, but, however, if, may, really, so, then, therefore, well, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2438.0 2260.96107784 108% => OK
No of words: 490.0 441.139720559 111% => OK
Chars per words: 4.97551020408 5.12650576532 97% => OK
Fourth root words length: 4.70488508055 4.56307096286 103% => OK
Word Length SD: 2.58346389839 2.78398813304 93% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.436734693878 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 774.0 705.55239521 110% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.8159012817 57.8364921388 72% => OK
Chars per sentence: 97.52 119.503703932 82% => OK
Words per sentence: 19.6 23.324526521 84% => OK
Discourse Markers: 2.96 5.70786347227 52% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.167740893785 0.218282227539 77% => OK
Sentence topic coherence: 0.0466537199353 0.0743258471296 63% => OK
Sentence topic coherence SD: 0.0490329244872 0.0701772020484 70% => OK
Paragraph topic coherence: 0.0908667082515 0.128457276422 71% => OK
Paragraph topic coherence SD: 0.0308506780948 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.8 14.3799401198 82% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.6 12.5979740519 92% => OK
dale_chall_readability_score: 7.58 8.32208582834 91% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 428, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...antly more than that of negative ones? Is the percentage increase because of redu...
^^
Line 3, column 580, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ntage only increasd because the critics didnt find the movies worth their time and st...
^^^^^
Line 3, column 656, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...me and stopped watching them altogther. If any of the answers to these questions m...
^^
Line 5, column 348, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...in making the decison to watch a movie? If that is the case the claim that company...
^^
Line 7, column 159, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...stion that is that really the case? Say all of the above work in favor of the production c...
^^^^^^^^^^
Line 7, column 691, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...h to watch the movies only because they cant seem to see a familiar face. The arg...
^^^^
Line 9, column 314, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ising needs to be increased will stand. If not were left bereft of a logically sou...
^^
Transition Words or Phrases used:
also, but, however, if, may, really, so, then, therefore, well, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2438.0 2260.96107784 108% => OK
No of words: 490.0 441.139720559 111% => OK
Chars per words: 4.97551020408 5.12650576532 97% => OK
Fourth root words length: 4.70488508055 4.56307096286 103% => OK
Word Length SD: 2.58346389839 2.78398813304 93% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.436734693878 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 774.0 705.55239521 110% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.8159012817 57.8364921388 72% => OK
Chars per sentence: 97.52 119.503703932 82% => OK
Words per sentence: 19.6 23.324526521 84% => OK
Discourse Markers: 2.96 5.70786347227 52% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.167740893785 0.218282227539 77% => OK
Sentence topic coherence: 0.0466537199353 0.0743258471296 63% => OK
Sentence topic coherence SD: 0.0490329244872 0.0701772020484 70% => OK
Paragraph topic coherence: 0.0908667082515 0.128457276422 71% => OK
Paragraph topic coherence SD: 0.0308506780948 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.8 14.3799401198 82% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.6 12.5979740519 92% => OK
dale_chall_readability_score: 7.58 8.32208582834 91% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.