The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our
prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share
of its budget next year to reaching the public through advertising
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo from the advertising director, it is stated that although there were less people that saw the super screen produced movies, there was a lot of good reviews by the movie reviewers. Thus, leading to the conclusion that, it is not the quality of the movies but the public's lack of awareness of this great movies, therefore the rational for a higher budget for next year advertising is requested. However, to evaluate this recommedation, two questions must be answered for this to form a cogent argument.
To begin with, how significant is the percentage increase of positive reviews in comparison to the previous year. Admittedly, if there were about a 1000 positive reviews in the previous year which was an increase of 500 from it's preceding year then this is indeed a prodigious increase of 50 percent and has to be critically analysed. But is there even a small chance that the increase might just be a case of 10 good reviews in the previous year stated verses 9 reviews in it's preceding year which is not a significant increase neither would it be worth the time and investment to investigate further. Thus, to thoroughly analyse this case of the positive reviews, actual report stating not the percentages but the exact number of reviews would be needed as evidence. If the numbers are not impressive or there is no significant increase, then this argument has been severely weakened.
Secondly, the advertising manager has assumed that the previous year would be the same as the current year. Can the previous year be in juxtaposition of the current year? That is to say, is there a possibility that there might be other factors leading to better reviews by the movie reviewers in the previous year that are not investigated? If there has been more terrible weather in all preceding years but in the previous year we had a good amount of sunshine leading up to a brighter mood and thus leading to the greater amount of good reviews received by the super screen movies we would not know. What was the climate in relation with the previous years verses the last year, an adequate report of the weather conditions is also crucial evidence that would help evaluate if this argument holds water.
In conclusion, there is a possibility of other factors that could possibly affect the result of a higher percentage of good review last year. It is also certain that there is a chance that last year cannot be used as a measure of success for the current year, in order to clear the doubts, adequate reports of actual numbers of reviews is needed as well as climate or weather conditions of the years been put in comparison to one another for this to form a cogent and useful recommendation that is based on facts and not fallacious claims.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 82, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
..., it is stated that although there were less people that saw the super screen produc...
^^^^
Line 5, column 14, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...been severely weakened. Secondly, the advertising manager has assumed that the...
^^
Line 7, column 61, Rule ID: MAY_COULD_POSSIBLY[1]
Message: Use simply 'could'.
Suggestion: could
... is a possibility of other factors that could possibly affect the result of a higher percentag...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, however, if, second, secondly, so, then, therefore, thus, well, as to, in conclusion, as well as, to begin with, that is to say
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2278.0 2260.96107784 101% => OK
No of words: 480.0 441.139720559 109% => OK
Chars per words: 4.74583333333 5.12650576532 93% => OK
Fourth root words length: 4.68069463864 4.56307096286 103% => OK
Word Length SD: 2.66090197218 2.78398813304 96% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.414583333333 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 707.4 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.2509418749 57.8364921388 140% => OK
Chars per sentence: 151.866666667 119.503703932 127% => OK
Words per sentence: 32.0 23.324526521 137% => OK
Discourse Markers: 9.2 5.70786347227 161% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.149223517398 0.218282227539 68% => OK
Sentence topic coherence: 0.0627399918728 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.075133029555 0.0701772020484 107% => OK
Paragraph topic coherence: 0.105512602309 0.128457276422 82% => OK
Paragraph topic coherence SD: 0.0632191646832 0.0628817314937 101% => OK
Essay readability:
automated_readability_index: 16.9 14.3799401198 118% => OK
flesch_reading_ease: 47.46 48.3550499002 98% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 10.86 12.5979740519 86% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 82, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
..., it is stated that although there were less people that saw the super screen produc...
^^^^
Line 5, column 14, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...been severely weakened. Secondly, the advertising manager has assumed that the...
^^
Line 7, column 61, Rule ID: MAY_COULD_POSSIBLY[1]
Message: Use simply 'could'.
Suggestion: could
... is a possibility of other factors that could possibly affect the result of a higher percentag...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, however, if, second, secondly, so, then, therefore, thus, well, as to, in conclusion, as well as, to begin with, that is to say
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2278.0 2260.96107784 101% => OK
No of words: 480.0 441.139720559 109% => OK
Chars per words: 4.74583333333 5.12650576532 93% => OK
Fourth root words length: 4.68069463864 4.56307096286 103% => OK
Word Length SD: 2.66090197218 2.78398813304 96% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.414583333333 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 707.4 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.2509418749 57.8364921388 140% => OK
Chars per sentence: 151.866666667 119.503703932 127% => OK
Words per sentence: 32.0 23.324526521 137% => OK
Discourse Markers: 9.2 5.70786347227 161% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.149223517398 0.218282227539 68% => OK
Sentence topic coherence: 0.0627399918728 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.075133029555 0.0701772020484 107% => OK
Paragraph topic coherence: 0.105512602309 0.128457276422 82% => OK
Paragraph topic coherence SD: 0.0632191646832 0.0628817314937 101% => OK
Essay readability:
automated_readability_index: 16.9 14.3799401198 118% => OK
flesch_reading_ease: 47.46 48.3550499002 98% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 10.86 12.5979740519 86% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.