The manager has stated that according to the market report received, the number of viewers have reduced yet the postitive responeses have increased also. He, therefore pointed to the fact that advertisement has some effect on the number of people coming to view the super screen+produced movies. As this might be true, I will encourage him to see some other factors which could have had impact on the decrease in the population.
First and foremost, since the problem is not about the quality of the movies then it could have beeen that the viewers have recently expereinced low income. Probably, they were not receiveng as much they were in the past years. This might have boxed them from coming to the centre, since they need to cater for some other things that they have found more important than just viewing the cinemas movies, particularly the super screen-produced movies.
Also, it could be that the viewers have recently lost interest in the movies that are viewed and have need to explore other movies at another centres. This might have also contributed to the reduction that the centre experienced. Morealso, the people might have located another centre which had wooed the viewers by some discount, given that the quality is almost equal to what they are offering to them. Futhermore, the viewers might also have been vexed because of the bad mannersim of the attendants. Probably the attendants were not responding politely and this became a concern that the customers found disgusting and decided to rather stay away from insults.
If all the above have been verified and considered, the Manager can then be more strategic with what the advertisement will be. the question of the content is what needs to be examined. Should they advertise a new discount! or a new outlet where there has been a large pool of their views who could not afford to visit the centre due to cost of new hike in the transportation that might have recently hit the society or paradventure, a News of new attendants. All of these will help to acheive the desire result in the company.
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 10 2
No. of Sentences: 14 15
No. of Words: 356 350
No. of Characters: 1687 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.344 4.7
Average Word Length: 4.739 4.6
Word Length SD: 2.443 2.4
No. of Words greater than 5 chars: 109 100
No. of Words greater than 6 chars: 76 80
No. of Words greater than 7 chars: 48 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.429 21.0
Sentence Length SD: 10.112 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.377 0.35
Sentence-Para Coherence: 0.577 0.50
Sentence-Sentence Coherence: 0.154 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 149, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...the postitive responeses have increased also. He, therefore pointed to the fact that...
^^^^
Line 7, column 225, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
.... Should they advertise a new discount! or a new outlet where there has been a lar...
^^
Line 7, column 435, Rule ID: A_UNCOUNTABLE[1]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'News'.
Suggestion: News
...cently hit the society or paradventure, a News of new attendants. All of these will he...
^^^^^^
Transition Words or Phrases used:
also, but, first, if, so, then, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1729.0 2260.96107784 76% => OK
No of words: 355.0 441.139720559 80% => More content wanted.
Chars per words: 4.87042253521 5.12650576532 95% => OK
Fourth root words length: 4.34067318298 4.56307096286 95% => OK
Word Length SD: 2.58844884959 2.78398813304 93% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.515492957746 0.468620217663 110% => OK
syllable_count: 539.1 705.55239521 76% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 57.2525011584 57.8364921388 99% => OK
Chars per sentence: 115.266666667 119.503703932 96% => OK
Words per sentence: 23.6666666667 23.324526521 101% => OK
Discourse Markers: 2.73333333333 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.130680092267 0.218282227539 60% => OK
Sentence topic coherence: 0.0437118702484 0.0743258471296 59% => OK
Sentence topic coherence SD: 0.0497592538899 0.0701772020484 71% => OK
Paragraph topic coherence: 0.0856521243701 0.128457276422 67% => OK
Paragraph topic coherence SD: 0.0398102657421 0.0628817314937 63% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 8.2 8.32208582834 99% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.