"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo, the advertising director of the Super Screen Movie Production Company concludes that a greater part of Super Screen's budget should be allocated to advertising in order to relate the contents of their reviews to their potential viewers. He come to the conclusion based on several premises, if true, makes his contention to be valid. However, the author needs to answer the follwing three questions to prove the credibility of his argument.
Firstly, the author assumes that the "fewer people" who attended Super Screen-produced movies is significant. Perhaps, "fewer people" may be 2 fewer than the number of people they have in any other year. The question of how significant the "fewer" people is has to be answered by the author in order to prove the credibility of his contention
Furthermore, the author claims that the contents of the reviews are not reaching enough of their prospective viewers without providing any evidence. This may not be the case. Could it be that the viewers has no interest? or could it be they are unable to view it? Perhaps, the contents have been discarded to by these potential viewers. Besides, it is possible most of the potential viewers does not have the technical knowledge of viewing the content at all. If the two scenarios is true, then the author's contention is weakened.
In conclusion, if the author can provide answers to the questions discuss above, then his arguments contained in the memo will prove reasonable.
Comments
e-rater score report
No. of Words: 246 350
Minimum 250 words wanted
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 2 2
No. of Sentences: 13 15
No. of Words: 246 350
No. of Characters: 1196 1500
Fourth Root of Number of Words: 3.96 4.7
Average Word Length: 4.862 4.6
Word Length SD: 2.698 2.4
No. of Words greater than 5 chars: 88 100
No. of Words greater than 6 chars: 69 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.923 21.0
Sentence Length SD: 7.908 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.351 0.35
Sentence-Para Coherence: 0.564 0.50
Sentence-Sentence Coherence: 0.089 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 223, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...it be that the viewers has no interest? or could it be they are unable to view it?...
^^
Line 5, column 501, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... If the two scenarios is true, then the authors contention is weakened. In conclusio...
^^^^^^^
Transition Words or Phrases used:
besides, first, firstly, furthermore, however, if, may, so, then, as to, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 1.0 11.1786427146 9% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 35.0 55.5748502994 63% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1267.0 2260.96107784 56% => More number of characters wanted.
No of words: 246.0 441.139720559 56% => More content wanted.
Chars per words: 5.15040650407 5.12650576532 100% => OK
Fourth root words length: 3.96035189615 4.56307096286 87% => OK
Word Length SD: 2.9921709154 2.78398813304 107% => OK
Unique words: 131.0 204.123752495 64% => More unique words wanted.
Unique words percentage: 0.532520325203 0.468620217663 114% => OK
syllable_count: 386.1 705.55239521 55% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 76.2822538243 57.8364921388 132% => OK
Chars per sentence: 97.4615384615 119.503703932 82% => OK
Words per sentence: 18.9230769231 23.324526521 81% => OK
Discourse Markers: 6.61538461538 5.70786347227 116% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.151902813628 0.218282227539 70% => OK
Sentence topic coherence: 0.0492660452853 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0871958519628 0.0701772020484 124% => OK
Paragraph topic coherence: 0.0902300454655 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0774764018592 0.0628817314937 123% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.59 12.5979740519 100% => OK
dale_chall_readability_score: 8.64 8.32208582834 104% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.