The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The advertising director of the Super Screen Movie Production Company has made some unwarranted assumptions and concludes that next year if more budget is allocated to advertising, a higher audience will watch the movie, but before this can be held true, two questions need to be answered.
Was the genre of the movie released last year same as the one which is liked by majority of the audience? It is quite possible that the genre of the movie was liked only by a few individuals. These individuals might also include the movie reviewers which resulted in the increase in number of positive reviews. If a greater share of budget is allocated in advertising this year and the genre is the unchanged, there are high chances that the goal might not be achieved since majority of the people are not inclined towards this genre.
What was the social situation last year? It might be possible that an epidemic had occured last year and due to restrictions people avoided going to theatres to watch movies, though they were aware about the release. This means that the assumption that there is a lack of advertising is baseless. This year if the restrictions have been eased and the epidemic is no longer of any danger to the people, the number of people going to watch the movie might increase tremendously. There is no need to increase the budget for advertising then.
Further, it is also possible that there was an economic breakdown in the year the movie was released, people had great difficulty in meeting ends and could not afford the luxury of watching a movie, though they were aware that a movie has released. This has no relation with the lack of the advertisement that the director seems to claim. This year the economy might be stabilizing and people might go the watch the movie in great numbers, but this would not be because of the increase in budget for advertising.
The above instances show the the argument is flawed in many ways and the assertion that increasing budget for advertising will attract more people to watch the movie is groundless.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 14 15
No. of Words: 358 350
No. of Characters: 1676 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.35 4.7
Average Word Length: 4.682 4.6
Word Length SD: 2.515 2.4
No. of Words greater than 5 chars: 101 100
No. of Words greater than 6 chars: 75 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.571 21.0
Sentence Length SD: 12.105 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.388 0.35
Sentence-Para Coherence: 0.612 0.50
Sentence-Sentence Coherence: 0.091 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 225, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...igher audience will watch the movie, but before this can be held true, two questi...
^^
Line 9, column 26, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...dvertising. The above instances show the the argument is flawed in many ways and the...
^^^^^^^
Line 9, column 26, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...dvertising. The above instances show the the argument is flawed in many ways and the...
^^^^^^^
Transition Words or Phrases used:
also, but, if, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1722.0 2260.96107784 76% => OK
No of words: 358.0 441.139720559 81% => More content wanted.
Chars per words: 4.81005586592 5.12650576532 94% => OK
Fourth root words length: 4.34981470047 4.56307096286 95% => OK
Word Length SD: 2.59639538574 2.78398813304 93% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.444134078212 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 534.6 705.55239521 76% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 72.3428980478 57.8364921388 125% => OK
Chars per sentence: 123.0 119.503703932 103% => OK
Words per sentence: 25.5714285714 23.324526521 110% => OK
Discourse Markers: 1.64285714286 5.70786347227 29% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.165449740875 0.218282227539 76% => OK
Sentence topic coherence: 0.0630320002954 0.0743258471296 85% => OK
Sentence topic coherence SD: 0.0343867500604 0.0701772020484 49% => Sentences are similar to each other.
Paragraph topic coherence: 0.106236347435 0.128457276422 83% => OK
Paragraph topic coherence SD: 0.0312573439593 0.0628817314937 50% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 10.91 12.5979740519 87% => OK
dale_chall_readability_score: 7.96 8.32208582834 96% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.