Monarch Books should open a cafe in its store to attract more customers and better compete with Regal Books, which recently opened a cafe. Monarch, which has been in business at the same location for more than twenty years, has a large customer following because it is known for its wide selection of books on all subjects. Opening the cafe would clearly attract more customers. The cafe would require relatively little space. Space could be made for the cafe by discontinuing the children's book section, which will likely become less popular given that the last national census indicated a significant decline in the percent of the population who are under age ten.
The recommendation to open a coffee shop at Monarch Books is a compelling one, however this argument has numerous flaws and leaves much to be desired. The owners of Monarch Books should be wary before adopting any rash decisions, especially one so bold and costly as opening a coffee shop which requires further staffing and restructuring of their entire business operation. Before remodeling and reshaping their entire business based on this flimsy argument, the owners of Monarch books need to do further research into what might make them a more competitive business. Once they respond these three key questions, then they may or may not decide to build an entire coffee shop.
Firstly, this recommendation is strongly based on the latest national census. Although it is wise to utilize a population sample to decide which book section should be sacrificed in order to make room for a more profitable business area, a possible sampling error must be taken into account. If this is a thorough census, then there is surely data from the city and state where Monarch Books is located. Although the national sample of the population under ten may have decreased, it is possible that in the area where Monarch Books is located this is not the case. If that is so this recommendation is a fallacy, and the owners may lose customers. They may need to sacrifice another section or none at all.
Secondly, it is possible that their customers do not want more coffee shops. The owners must evaluate how many coffee shops are located in close proximity to Monarch Books, and a market analysis of their existing customer base may yield surprising results. With the advent of superhero movies, it is possible that customers want a bigger graphic novel section or a more robust music section that offers vinyl records. The owners would be wise to carry out a customer survey before setting up a costly coffee shop that may end up losing money and not attracting more customers as they already get their coffee from nearby establishments that offer the same products at cheaper prices that Monarch Books may not be able to compete with.
Finally, although one of the objectives of this recommendation is to compete with Regal Book’s new coffee shop, the owners should look into how well their competitors fared with this venture. As previously stated it is possible that customers do not want a coffee shop or can get these products at cheaper prices nearby. Regal Books is possibly worse off after building their coffee shop. If they are indeed doing better than Monarch, it may be due to other reasons. They may offer a wider range of book genres, live readings from book authors or other goods and services that Monarch Books is yet to consider as a viable option to improve their sales revenue.
In summary, although a coffee shop for Monarch Books may prove bountiful, it may be counterproductive and costly. The owners must evaluate the national census in detail in order to decide whether they should sacrifice the children’s section as this may lead to a loss of customers, they must carry out an accurate and thorough market study in order to elucidate their customers’ true demands and finally they must find the true reason Regal Books is faring better than Monarch Books. Once these questions are answered the owners of Monarch Books can make an educated decision regarding the viability of constructing a coffee shop that will be costly and may or may not be cost effective in the long run.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 596 350
No. of Characters: 2850 1500
No. of Different Words: 253 200
Fourth Root of Number of Words: 4.941 4.7
Average Word Length: 4.782 4.6
Word Length SD: 2.501 2.4
No. of Words greater than 5 chars: 209 100
No. of Words greater than 6 chars: 139 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.091 21.0
Sentence Length SD: 13.457 7.5
Use of Discourse Markers (%): 0.773 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.528 0.50
Sentence-Sentence Coherence: 0.089 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 140, Rule ID: CLOSE_SCRUTINY[1]
Message: Use simply 'proximity'.
Suggestion: proximity
...te how many coffee shops are located in close proximity to Monarch Books, and a market analysis...
^^^^^^^^^^^^^^^
Transition Words or Phrases used:
finally, first, firstly, however, if, look, may, regarding, second, secondly, so, then, well, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 31.0 12.9520958084 239% => Less auxiliary verb wanted.
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 49.0 28.8173652695 170% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2925.0 2260.96107784 129% => OK
No of words: 596.0 441.139720559 135% => OK
Chars per words: 4.90771812081 5.12650576532 96% => OK
Fourth root words length: 4.94096258147 4.56307096286 108% => OK
Word Length SD: 2.62156093827 2.78398813304 94% => OK
Unique words: 265.0 204.123752495 130% => OK
Unique words percentage: 0.444630872483 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 916.2 705.55239521 130% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 9.0 2.70958083832 332% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 80.0192771196 57.8364921388 138% => OK
Chars per sentence: 132.954545455 119.503703932 111% => OK
Words per sentence: 27.0909090909 23.324526521 116% => OK
Discourse Markers: 4.72727272727 5.70786347227 83% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.232967884021 0.218282227539 107% => OK
Sentence topic coherence: 0.0785812796201 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0445453138685 0.0701772020484 63% => OK
Paragraph topic coherence: 0.149480264139 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0333949395547 0.0628817314937 53% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 8.34 8.32208582834 100% => OK
difficult_words: 127.0 98.500998004 129% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.