One year ago we introduced our first product, 'Bargain Brand' breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices, and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success selling cereal, Bargain Brand should now expand its business and begin marketing other low-priced food products as quickly as possible.
The author of the mentioned argument cites that as Bargain Brand cereal was a successful product because of its low price, it should also start marketing its other low priced food products. But the evidences which are stated to support this claim are not completely reliable and are seriously flawed.
The Bargain Brands breakfast cereal was the first product of the company and launched just a year before. The people might have turned to this product owing to its novelty and would not necessarily mean that people would altogether give up using the top-selling cereal brands as we know about its sales data just from the previous year. It is unnecessary that the same trend continues in the years to come where there may be other brands marketing the same food product with several variations, quality and price. Hence the assumption that if the product did well a year ago, then it would definitely continue to do so in the upcoming years may not hold true.
The Bargain Brand cereal being very low priced might have drawn many customers in the preceding year. Also, as the top selling cereal companies were not able to provide a product with price as low as the Bargain Brand currently, it does not mean that they won’t be able to introduce such a product in near future. These being very established brands might be able to invest in advanced techniques to produce food products at reasonable costs. It is mentioned in the argument that the top selling brands do have plans to introduce budget brands and hence may need some more time to materialize this plan. Once this plan is out, it may be possible that the products offered have even lower prices than the Bargain Brand. Also, if the sales of other brands go up owing to the above mentioned factors, the Bargain Brand might have to increase the prices to help maintaining its profits. Thus the very essence of the product i.e. low price may be altogether lost and may adversely affect the brand.
The author assumes that cereal being a successful product, its other food products would also be popular amongst the customers because of its low price. But, the customers may have a preference for specific brands already and may not prefer to buy the bargain Brand products. We do not know how the quality of the food would be as the price at which it is offered is low. Additionally, the author has not mentioned about which food products it is planning to market. It could be breakfast cereals, bakery items, ready to eat products, etc. We have no idea if the customers like its other food items. There could have been a survey where the people were asked to rate a particular product by offering them free samples. Also, feedback could be asked for any improvements which could be made in the product.
In the light of above discrepancies, the argument cannot be accepted to be completely true and needs to be further supported with additional data such as customer feedback and review before any new product is launched. Additionally, a study mentioning comparison with other food products including the price, quality, local preferences, etc. should also be made before launching other food products.
Grammar and spelling errors:
Line 3, column 515, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... several variations, quality and price. Hence the assumption that if the product did ...
^^^^^
Line 5, column 688, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'lowed', 'lowered'.
Suggestion: lowed; lowered
...ble that the products offered have even lower prices than the Bargain Brand. Also, if...
^^^^^
Line 5, column 864, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to maintain' or 'maintain'.
Suggestion: to maintain; maintain
...ght have to increase the prices to help maintaining its profits. Thus the very essence of t...
^^^^^^^^^^^
Line 5, column 889, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...prices to help maintaining its profits. Thus the very essence of the product i.e. lo...
^^^^
Discourse Markers used:
['also', 'but', 'first', 'hence', 'if', 'may', 'so', 'then', 'thus', 'well', 'such as']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.234899328859 0.25644967241 92% => OK
Verbs: 0.181208053691 0.15541462614 117% => OK
Adjectives: 0.0872483221477 0.0836205057962 104% => OK
Adverbs: 0.0704697986577 0.0520304965353 135% => OK
Pronouns: 0.0369127516779 0.0272364105082 136% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.0872483221477 0.125424944231 70% => OK
Participles: 0.0587248322148 0.0416121511921 141% => OK
Conjunctions: 2.48063519421 2.79052419416 89% => OK
Infinitives: 0.0335570469799 0.026700313972 126% => OK
Particles: 0.00503355704698 0.001811407834 278% => OK
Determiners: 0.105704697987 0.113004496875 94% => OK
Modal_auxiliary: 0.0402684563758 0.0255425247493 158% => OK
WH_determiners: 0.011744966443 0.0127820249294 92% => OK
Vocabulary words and sentences:
No of characters: 3180.0 2731.13054187 116% => OK
No of words: 546.0 446.07635468 122% => OK
Chars per words: 5.82417582418 6.12365571057 95% => OK
Fourth root words length: 4.83390555256 4.57801047555 106% => OK
words length more than 5 chars: 0.320512820513 0.378187486979 85% => OK
words length more than 6 chars: 0.234432234432 0.287650121315 81% => OK
words length more than 7 chars: 0.159340659341 0.208842608468 76% => OK
words length more than 8 chars: 0.104395604396 0.135150697306 77% => OK
Word Length SD: 2.48063519421 2.79052419416 89% => OK
Unique words: 233.0 207.018472906 113% => OK
Unique words percentage: 0.42673992674 0.469332199767 91% => OK
Word variations: 49.7309765959 52.1807786196 95% => OK
How many sentences: 25.0 20.039408867 125% => OK
Sentence length: 21.84 23.2022227129 94% => OK
Sentence length SD: 50.9551018054 57.7814097925 88% => OK
Chars per sentence: 127.2 141.986410481 90% => OK
Words per sentence: 21.84 23.2022227129 94% => OK
Discourse Markers: 0.44 0.724660767414 61% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 45.2832234432 51.9672348444 87% => OK
Elegance: 1.31976744186 1.8405768891 72% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.377213573686 0.441005458295 86% => OK
Sentence sentence coherence: 0.130490971302 0.135418324435 96% => OK
Sentence sentence coherence SD: 0.0679226568938 0.0829849096947 82% => OK
Sentence paragraph coherence: 0.52360130695 0.58762219726 89% => OK
Sentence paragraph coherence SD: 0.119001132113 0.147661913831 81% => OK
Sentence topic coherence: 0.151490790214 0.193483328276 78% => OK
Sentence topic coherence SD: 0.0844205300921 0.0970749176394 87% => OK
Paragraph paragraph coherence: 0.48349617287 0.42659136922 113% => OK
Paragraph paragraph coherence SD: 0.117556028751 0.0774707102158 152% => OK
Paragraph topic coherence: 0.246224808629 0.312017818177 79% => OK
Paragraph topic coherence SD: 0.106424829981 0.0698173142475 152% => OK
Task Achievement:
Sentences with positive sentiment : 13.0 8.33743842365 156% => OK
Sentences with negative sentiment : 6.0 6.87684729064 87% => OK
Sentences with neutral sentiment: 6.0 4.82512315271 124% => OK
Positive topic words: 11.0 6.46551724138 170% => OK
Negative topic words: 6.0 5.36822660099 112% => OK
Neutral topic words: 6.0 2.82389162562 212% => OK
Total topic words: 23.0 14.657635468 157% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.