In the memorandum written by the vice president of Nature's Way, It is argued that because of the fact that Plaisville is a place where people are concerned with leading healthy lives and because people in these regions tend to be more interested in buying the products of Nature's Way, then it makes the most sense that the next few stores should be built in Plainsville. The writer claims this by stating that people in Plainsville are buying more health related products than before and are signing up for health related classes. And on top of that, the writer mentions a school program that is supposedly going to turn the children of Plainsville into Nature's Way's future customers. The argument is built upon numerous flawed assumptions.
To begin the argument, the writer discusses that according to the report of merchants, people of Plainsville are buying more running shoes and exercise clothing than ever before. The writer is assuming a couple of things here. First of all, he is assuming that people who buy these items are going to be pursuing healthy life styles. Just because someone buys a pair of running shoes, it doesn't mean that he/she is going to use them. And secondly, If something is at an all time high, it doesn't mean that it is generally high. The sales of aforementioned products could still be quite low. Therefore, this fact is not quite useful in determining if Plainsville is a good investment.
Now, assuming that the sales of running shoes and exercise clothing are not only at an all time high, but are relatively high. There is still an issue and it has to do with marketing knowledge. When the demand for something increases, it doesn't necessarily make it a good investment. This rise in demand for the aforementioned products could simply be a wave. Thus if Nature's Way decides to build their next few stores in Plainsville, Bussiness might be good for a little while, but it could very well run into a wall. The writer needs to examine the market for health related products more closely and not be easily persuaded by such numbers.
The writer makes another argument at the end of the memorandum to prove that Plainsville is a good place to invest. The writer claims that because of a school program called 'fitness for life' that children are required to take, the children are going to be Nature's Way's future customers. First of all, what does this program even teach? How does it affect the way those children view a healthy life style? I would argue that because it is a mandatory program, then although it might make a portion of those kids interested in leading a healthy life style, most of them would end up hating it. What is clear is that a much more extensive research needs to be done in order to figure if these kids will end up leading healthy life styles or not.
To conclude, this argument was certainly not a well constructed one since it was built upon many false assumptions.
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 83, Rule ID: BECAUSE_OF_THE_FACT_THAT[1]
Message: This phrase is redundant. Use simply 'because'.
Suggestion: because
...ident of Natures Way, It is argued that because of the fact that Plaisville is a place where people are ...
^^^^^^^^^^^^^^^^^^^^^^^^
Line 3, column 390, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...omeone buys a pair of running shoes, it doesnt mean that he/she is going to use them. ...
^^^^^^
Line 3, column 490, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...If something is at an all time high, it doesnt mean that it is generally high. The sal...
^^^^^^
Line 5, column 240, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... the demand for something increases, it doesnt necessarily make it a good investment. ...
^^^^^^
Line 5, column 362, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...tioned products could simply be a wave. Thus if Natures Way decides to build their n...
^^^^
Line 7, column 118, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... Plainsville is a good place to invest. The writer claims that because of a school ...
^^^
Transition Words or Phrases used:
but, first, if, second, secondly, so, still, then, therefore, thus, well, while, as to, first of all, on top of that
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2434.0 2260.96107784 108% => OK
No of words: 515.0 441.139720559 117% => OK
Chars per words: 4.72621359223 5.12650576532 92% => OK
Fourth root words length: 4.763781212 4.56307096286 104% => OK
Word Length SD: 2.53419706697 2.78398813304 91% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.434951456311 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 749.7 705.55239521 106% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 66.6667578124 57.8364921388 115% => OK
Chars per sentence: 101.416666667 119.503703932 85% => OK
Words per sentence: 21.4583333333 23.324526521 92% => OK
Discourse Markers: 4.83333333333 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.108215075734 0.218282227539 50% => OK
Sentence topic coherence: 0.0288204455706 0.0743258471296 39% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0267443414179 0.0701772020484 38% => Sentences are similar to each other.
Paragraph topic coherence: 0.0592955815564 0.128457276422 46% => OK
Paragraph topic coherence SD: 0.0276684572463 0.0628817314937 44% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.15 12.5979740519 81% => OK
dale_chall_readability_score: 7.07 8.32208582834 85% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 83, Rule ID: BECAUSE_OF_THE_FACT_THAT[1]
Message: This phrase is redundant. Use simply 'because'.
Suggestion: because
...ident of Natures Way, It is argued that because of the fact that Plaisville is a place where people are ...
^^^^^^^^^^^^^^^^^^^^^^^^
Line 3, column 390, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...omeone buys a pair of running shoes, it doesnt mean that he/she is going to use them. ...
^^^^^^
Line 3, column 490, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...If something is at an all time high, it doesnt mean that it is generally high. The sal...
^^^^^^
Line 5, column 240, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... the demand for something increases, it doesnt necessarily make it a good investment. ...
^^^^^^
Line 5, column 362, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...tioned products could simply be a wave. Thus if Natures Way decides to build their n...
^^^^
Line 7, column 118, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... Plainsville is a good place to invest. The writer claims that because of a school ...
^^^
Transition Words or Phrases used:
but, first, if, second, secondly, so, still, then, therefore, thus, well, while, as to, first of all, on top of that
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2434.0 2260.96107784 108% => OK
No of words: 515.0 441.139720559 117% => OK
Chars per words: 4.72621359223 5.12650576532 92% => OK
Fourth root words length: 4.763781212 4.56307096286 104% => OK
Word Length SD: 2.53419706697 2.78398813304 91% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.434951456311 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 749.7 705.55239521 106% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 66.6667578124 57.8364921388 115% => OK
Chars per sentence: 101.416666667 119.503703932 85% => OK
Words per sentence: 21.4583333333 23.324526521 92% => OK
Discourse Markers: 4.83333333333 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.108215075734 0.218282227539 50% => OK
Sentence topic coherence: 0.0288204455706 0.0743258471296 39% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0267443414179 0.0701772020484 38% => Sentences are similar to each other.
Paragraph topic coherence: 0.0592955815564 0.128457276422 46% => OK
Paragraph topic coherence SD: 0.0276684572463 0.0628817314937 44% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.15 12.5979740519 81% => OK
dale_chall_readability_score: 7.07 8.32208582834 85% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.