Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The business manager believes that due to increased time devoted to national news and less time devoted to weather and local news has caused a decline in their viewership. It also states that they have received complaints from the viewers which clarifies the fact that the business manager is not randomly guessing and evaluating the situation. However, there can be several parameters that needs to be considered and surveys to be done before drawing a conclusion and planning a new strategy.
As it states its a late night show, the situation needs to be surveyed upon that during the time the show is being broadcasted what could be the possible scenarios going in a certain house, whether people are asleep or have they called it a day. The second possible thing perhaps could be the age group of people watching the shows, there are high chance that young and middle aged people are more likely to television at late night, that compared to elderly citizens. The next could be that showing national news late at night does not make sense, as in today's technical era, people know about things within a few minutes of its occurence. So they may not be willing to spend time watch the news again and the end of the day as they've known it already. As far as the concern regarding weather news and local news, it surely is essential for viewers. Weather news helps people plan their next day accordingly and local news to know about what going around them. It is highly possible for people to think that they atleast first should have some knowledge if not every idea about what is going around them than across the country or globe.
The additional monetary loss, the channel is also facing withdrawal or scarce of advertisement of local business. It is obvious as the viewership at late night goes down, moreover emphasis are given to national news people are going to see much of their ad, which causes a loss to local business.
In order to conclude, I feel that it is surely essential to devoted some more time to local business ads and local news
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 5 2
No. of Sentences: 13 15
No. of Words: 363 350
No. of Characters: 1667 1500
No. of Different Words: 178 200
Fourth Root of Number of Words: 4.365 4.7
Average Word Length: 4.592 4.6
Word Length SD: 2.3 2.4
No. of Words greater than 5 chars: 108 100
No. of Words greater than 6 chars: 78 80
No. of Words greater than 7 chars: 49 40
No. of Words greater than 8 chars: 24 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.923 21.0
Sentence Length SD: 8.1 7.5
Use of Discourse Markers (%): 0.769 0.12
Sentence-Text Coherence: 0.37 0.35
Sentence-Para Coherence: 0.37 0.50
Sentence-Sentence Coherence: 0.143 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 415, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...l parameters that needs to be considered and surveys to be done before drawing a ...
^^
Line 1, column 467, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s to be done before drawing a conclusion and planning a new strategy. As it stat...
^^
Line 2, column 14, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
... planning a new strategy. As it states its a late night show, the situation needs ...
^^^
Line 2, column 625, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...now about things within a few minutes of its occurence. So they may not be willin...
^^
Line 2, column 688, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...y may not be willing to spend time watch the news again and the end of the day as...
^^
Line 2, column 731, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they've
...he news again and the end of the day as theyve known it already. As far as the concern...
^^^^^^
Transition Words or Phrases used:
accordingly, also, first, however, if, may, moreover, regarding, second, so, i feel
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1696.0 2260.96107784 75% => OK
No of words: 362.0 441.139720559 82% => More content wanted.
Chars per words: 4.68508287293 5.12650576532 91% => OK
Fourth root words length: 4.36191444098 4.56307096286 96% => OK
Word Length SD: 2.35219656241 2.78398813304 84% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.508287292818 0.468620217663 108% => OK
syllable_count: 529.2 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 43.7615918709 57.8364921388 76% => OK
Chars per sentence: 130.461538462 119.503703932 109% => OK
Words per sentence: 27.8461538462 23.324526521 119% => OK
Discourse Markers: 6.38461538462 5.70786347227 112% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.292903209143 0.218282227539 134% => OK
Sentence topic coherence: 0.12025986212 0.0743258471296 162% => OK
Sentence topic coherence SD: 0.105772163359 0.0701772020484 151% => OK
Paragraph topic coherence: 0.195447247074 0.128457276422 152% => OK
Paragraph topic coherence SD: 0.0587235659044 0.0628817314937 93% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 10.22 12.5979740519 81% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.