Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The argument presented here claims that in order to attract more viewers and not loose any advertising revenues, the television station wants to bring back weather and local news as it was an year ago. However, the argument is incomplete and cannot be deemed solidly reasonable until a few clarifications are made.
Firstly, the author assumes the local business that used to advertise during the late-night news program have been cancelling because of longer national news and lesser time to weather and local news. How do we know that this is the only reason due to which advertisements are being cancelled? Maybe the business owners have found a better platform to advertise, or they might be just running out of money and can no longer afford to do any marketing. In order to answer all such questions the author needs to shed more light and conclusively prove that there is only reason which is longer national news and less weather and local news time.
Secondly, the author assumes that by bringing back the older timetable of weather and local news slots, the television station will see more viewers. what is the guarantee that doing so will increase the viewership as compared to present? By this time what if there was another program that attracted people and took away all the viewership? In order to bolster the claim, the author needs to bring out statistics about the before and after viewer numbers, also prove that there is no other competition in the market.
Thirdly, since most of the complaints were about the weather and local news, the author assumes that viewers want to longer hours of weather and local news. The argument doesn't provide the percentage of viewers who complained about this, what if out of all viewers there were hardly one or two percent of viewers who wanted weather and local and only they complained. In order to strengthen this, the author needs to chart out correct percentage of viewers who complained and may be carry out a survey before making any decisions.This will ensure a informed decision.
Lastly, given that we donot know answers to a lot of underlying question, it will be unreasonable to overthrow any kind of conclusion.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 8 2
No. of Sentences: 13 15
No. of Words: 373 350
No. of Characters: 1779 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.395 4.7
Average Word Length: 4.769 4.6
Word Length SD: 2.459 2.4
No. of Words greater than 5 chars: 119 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.692 21.0
Sentence Length SD: 7.394 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.384 0.35
Sentence-Para Coherence: 0.654 0.50
Sentence-Sentence Coherence: 0.119 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 190, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...g back weather and local news as it was an year ago. However, the argument is inco...
^^
Line 5, column 151, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...levision station will see more viewers. what is the guarantee that doing so will inc...
^^^^
Line 7, column 171, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...of weather and local news. The argument doesnt provide the percentage of viewers who c...
^^^^^^
Line 7, column 531, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...ut a survey before making any decisions.This will ensure a informed decision. Las...
^^^^
Line 7, column 548, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...e making any decisions.This will ensure a informed decision. Lastly, given tha...
^
Transition Words or Phrases used:
also, first, firstly, however, if, lastly, may, second, secondly, so, then, third, thirdly, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1824.0 2260.96107784 81% => OK
No of words: 371.0 441.139720559 84% => More content wanted.
Chars per words: 4.91644204852 5.12650576532 96% => OK
Fourth root words length: 4.38877662729 4.56307096286 96% => OK
Word Length SD: 2.56192619483 2.78398813304 92% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.495956873315 0.468620217663 106% => OK
syllable_count: 560.7 705.55239521 79% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 41.6817999729 57.8364921388 72% => OK
Chars per sentence: 130.285714286 119.503703932 109% => OK
Words per sentence: 26.5 23.324526521 114% => OK
Discourse Markers: 7.07142857143 5.70786347227 124% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.280092541806 0.218282227539 128% => OK
Sentence topic coherence: 0.100993076803 0.0743258471296 136% => OK
Sentence topic coherence SD: 0.111882684597 0.0701772020484 159% => OK
Paragraph topic coherence: 0.138494167011 0.128457276422 108% => OK
Paragraph topic coherence SD: 0.085544963669 0.0628817314937 136% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.