"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The argument concludes that shifting more time to national news from weather and local news has leaded to the lost of audience and advertising contracts. However, readers need further proof to verify the augment offered by the author.
The memo states that there were complaints received from viewers concerning about the less coverage of weather and local news. Nevertheless, we need further information about the viewers to make the statement more convincing. For example, if 50 thousands viewers are appreciated about the change, and only 5 people were unhappy. Complaints made by those people fails to represent the general attitude of the audience. Or, if just more and more audience move from television to internet to acquire news over the past years? Lacking actual numbers about the viewers, the percentage of the complainers and the sound of those who did not complain but leaved anyway, those complaints can hardly be used as indicators of actual response.
In addition, the author claims that business had advertising contrasts canceled because of the decrease of weather and local news. In order to maintain this proposition, some hard evidence needs to be produced that those companies remain as robust as before. Granted that local business stays in close relationship to local news is true, their willing to post advertisement is related to their budget and the whole economic climate as well. Besides, the author may overlooks the increasing trend of internet advertisement. The argument could be strengthen by further supporting evidence about the business's advertising plans.
Furthermore, it's inappropriate to jump into the conclusion that returning to the original news setting is the way to attract viewers and avoid losing advertising contrast. The author fails to justifiably conclude that news setting is the reason of customers lost. Even if restoring the previous programming style will maintains the viewers and contrasts, it does not necessary follow a growth of audience and more advertising revenues.
To substantiate the augment, the author would have to provide sufficient evidence as mentioned above.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 3 2
No. of Sentences: 17 15
No. of Words: 334 350
No. of Characters: 1768 1500
No. of Different Words: 186 200
Fourth Root of Number of Words: 4.275 4.7
Average Word Length: 5.293 4.6
Word Length SD: 2.768 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.647 21.0
Sentence Length SD: 6.37 7.5
Use of Discourse Markers (%): 0.588 0.12
Sentence-Text Coherence: 0.323 0.35
Sentence-Para Coherence: 0.559 0.50
Sentence-Sentence Coherence: 0.055 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 201, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...r, readers need further proof to verify the augment offered by the author. The memo sta...
^^^^^^^^^^^
Line 3, column 242, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...atement more convincing. For example, if 50 thousands viewers are appreciated abo...
^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...used as indicators of actual response. In addition, the author claims that busi...
^^^
Line 5, column 627, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... about the businesss advertising plans. Furthermore, its inappropriate to jump i...
^^^^^^
Line 7, column 319, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'maintain'
Suggestion: maintain
...ing the previous programming style will maintains the viewers and contrasts, it does not ...
^^^^^^^^^
Line 9, column 17, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...dvertising revenues. To substantiate the augment, the author would have to provide suff...
^^^^^^^^^^^
Line 9, column 29, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...evenues. To substantiate the augment, the author would have to provide suffici...
^^
Transition Words or Phrases used:
anyway, besides, but, furthermore, however, if, look, may, nevertheless, so, then, well, for example, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1813.0 2260.96107784 80% => OK
No of words: 334.0 441.139720559 76% => More content wanted.
Chars per words: 5.42814371257 5.12650576532 106% => OK
Fourth root words length: 4.27500489853 4.56307096286 94% => OK
Word Length SD: 2.83831229943 2.78398813304 102% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.568862275449 0.468620217663 121% => OK
syllable_count: 554.4 705.55239521 79% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.7797294654 57.8364921388 65% => OK
Chars per sentence: 106.647058824 119.503703932 89% => OK
Words per sentence: 19.6470588235 23.324526521 84% => OK
Discourse Markers: 6.64705882353 5.70786347227 116% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.270668906619 0.218282227539 124% => OK
Sentence topic coherence: 0.0824705012558 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.10743586147 0.0701772020484 153% => OK
Paragraph topic coherence: 0.131476889095 0.128457276422 102% => OK
Paragraph topic coherence SD: 0.0851651759146 0.0628817314937 135% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 14.21 12.5979740519 113% => OK
dale_chall_readability_score: 9.31 8.32208582834 112% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.