"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
This memorandum concludes that the news channel should increase the time to weather and local news programs during the late-night news programs in order to attract more views and increase the advertising revenews. To support this conclusion, the author points out to the increased number of complaints concerned with the coverage of weather and local news and decreased advertising revenues during the late-night news program. However, the argument fails to account several other possible explanations for supporting the conclusion. As discussed below, the argument suffers from several critical flaws and is therefore unpersuasive.
First of all, the author assumes that the complaints received during the late-night news program is directly associated with the less coverage to local and weather news. These complaints might be associated with the content shown in the local and weather news other than the less coverage to local and weather news. The author has not mentioned any statistical information about the complaints during the late-night news program. The author also fails to answer some questions such as how many complaints were recieved before the station had made changes to their late-night news program? How many complaints are associated with some other factors apart from the local and weather news? The author does not mentions the quantitative information about the viewership during the late-night news program and did not mention the statistical relation of the number of complaints and the viewership. In short, without presenting any statistical information and other possible exlanations for the complaints recieved, the author can not conclude the complaints are due to the less coverage of the local and weather news.
Secondly, the authoer states that local businesses have cancled their advertising contracts with the news channel because of the reduced coverage of local and weather news with out giving any logical information. There might be several reasons behind the cancellation od the advertising contracts. What if the channel has increased the advertising rated during the late-night news program? What if the local businesses have found that the viewers of the late-night news program are not kind of audience that would buy from the local businesses? What if the local businesses have found some other sort of advertising medium such as digital media or news paper which might be more beneficial to their businesses? Without considering such possibilities, the author can not state the direct relation between the cancellation of the contracts and the reduced coverage of the local and weather news program.
Thirdly, the author assumes that if the coverage time of the local and weather news program is increased, the channel will attract the more viewers and will avoid losing any further advertising revenues. The argument does not mention the past viewship before the coverage time of local and weather news has been reduced. There is not any information present about the past advertising revenues before the changes have been made. There might be some factors behind the declined in the viewership and advertising revenues. The author ignores the possible factors such as increase number of news channels in the area, reduction in the quality of the program and the change in the program directors. The author also made an assumption that the advertising revenues are decreased due to the changes in the late-night news program. Before making this statement, the author has not adequately analyzed the market and other factors affecting the advertising revenues. Thus, by incresing the coverage time of the local and weather news may neither increase the viewership rates nor the advertising revenues.
In conclusion, the argument is uncovincing as it stands. To strengthen the argument, the author must provide clear evidence that by increment in the coverage time of the local and weather news in lat-night news program, will result in increased viewership and advertising revenue. The argument also fails to provide a thorogh information indicating that the complaints and cancellation of adverting contracts is due to the less coverage time to local and weather news during late-night news program. FInally, the author did not provide any statistical data about the late-night news program.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 17 2
No. of Sentences: 29 15
No. of Words: 678 350
No. of Characters: 3616 1500
No. of Different Words: 207 200
Fourth Root of Number of Words: 5.103 4.7
Average Word Length: 5.333 4.6
Word Length SD: 2.709 2.4
No. of Words greater than 5 chars: 275 100
No. of Words greater than 6 chars: 233 80
No. of Words greater than 7 chars: 152 40
No. of Words greater than 8 chars: 102 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.379 21.0
Sentence Length SD: 7.985 7.5
Use of Discourse Markers (%): 0.586 0.12
Sentence-Text Coherence: 0.412 0.35
Sentence-Para Coherence: 0.552 0.50
Sentence-Sentence Coherence: 0.189 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 709, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'mention'
Suggestion: mention
...l and weather news? The author does not mentions the quantitative information about the ...
^^^^^^^^
Line 5, column 173, Rule ID: WITH_OUT[1]
Message: This word is usually written together. Did you mean 'without'?
Suggestion: without
...uced coverage of local and weather news with out giving any logical information. There m...
^^^^^^^^
Line 5, column 546, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...at would buy from the local businesses? What if the local businesses have found some...
^^^^
Line 5, column 649, Rule ID: NEWS_PAPER[1]
Message: Did you mean 'newspaper'? This word sequence is usually spelled together.
Suggestion: newspaper
...rtising medium such as digital media or news paper which might be more beneficial to their...
^^^^^^^^^^
Transition Words or Phrases used:
also, finally, first, however, if, may, second, secondly, so, then, therefore, third, thirdly, thus, apart from, in conclusion, in short, kind of, sort of, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 29.0 11.1786427146 259% => Less conjunction wanted
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 85.0 55.5748502994 153% => OK
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 3678.0 2260.96107784 163% => OK
No of words: 678.0 441.139720559 154% => Less content wanted.
Chars per words: 5.42477876106 5.12650576532 106% => OK
Fourth root words length: 5.10278680062 4.56307096286 112% => OK
Word Length SD: 2.77230271157 2.78398813304 100% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.317109144543 0.468620217663 68% => More unique words wanted or less content wanted.
syllable_count: 1120.5 705.55239521 159% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 20.0 8.76447105788 228% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 49.6361074511 57.8364921388 86% => OK
Chars per sentence: 126.827586207 119.503703932 106% => OK
Words per sentence: 23.3793103448 23.324526521 100% => OK
Discourse Markers: 6.10344827586 5.70786347227 107% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.487003260745 0.218282227539 223% => OK
Sentence topic coherence: 0.181276262778 0.0743258471296 244% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.127715755339 0.0701772020484 182% => OK
Paragraph topic coherence: 0.34616603583 0.128457276422 269% => Maybe some contents are duplicated.
Paragraph topic coherence SD: 0.0645500745807 0.0628817314937 103% => OK
Essay readability:
automated_readability_index: 15.8 14.3799401198 110% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 14.45 12.5979740519 115% => OK
dale_chall_readability_score: 7.43 8.32208582834 89% => OK
difficult_words: 114.0 98.500998004 116% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.