Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
In this memorandum author recommends that to attract more viewers and avoid losing advertising revenue, they should devote time to whether and local news to its former level. To support this argument author states complaints about viewers and canceled contract from advertising companies. Here author's argument has rife of assumption which make recommendation weak. So deficiency in argument need to be addressed before author's recommendation is truly considered.
To begin with author states that television company received many complaints about weather and local news. He made assumption that because company devote weather time to late national news, people start complaining. People may have complaints about not giving good weather forecasting or they may have complaint about local news that are not true. television companies may have shown the biased news to people. So, author does not states what kind of complaints company received. To better evaluate this argument we should have evidence about what kind of complaints has been received and historical data of news that have been shown to people. By this evidence author can make decision about devotion of time.
Author states that local businesses have canceled advertisement contract with company. Here author assume that because people are not watching their channel, local advertisement companies canceled their contract. Advertisement company may not interested in advertising now because of new technology. They may have analysed that people are more interested on internet surfing than watching television. So they may have decided that advertising on television may not yield revenue and therefore they may have changed their idea about advertisement. So Author recommendation of devoting original time to weather and local news would not attract people. To better evaluate this argument author need evidence about firm document of why advertisement companies canceled their contract with television company and reason behind it. It would help to make better conclusion.
To sum up, because of having too much assumption in argument, the recommendation of devoting original time to weather and local news is not much reasonable. Author should have some evidence to better evaluate this argument.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 344 350
No. of Characters: 1896 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4.307 4.7
Average Word Length: 5.512 4.6
Word Length SD: 2.764 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.2 21.0
Sentence Length SD: 7.019 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.384 0.35
Sentence-Para Coherence: 0.527 0.50
Sentence-Sentence Coherence: 0.147 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 349, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Television
...int about local news that are not true. television companies may have shown the biased new...
^^^^^^^^^^
Line 5, column 432, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'state'
Suggestion: state
...sed news to people. So, author does not states what kind of complaints company receive...
^^^^^^
Transition Words or Phrases used:
if, may, so, therefore, kind of, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 1939.0 2260.96107784 86% => OK
No of words: 344.0 441.139720559 78% => More content wanted.
Chars per words: 5.63662790698 5.12650576532 110% => OK
Fourth root words length: 4.30665032142 4.56307096286 94% => OK
Word Length SD: 2.81067071392 2.78398813304 101% => OK
Unique words: 148.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.43023255814 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 611.1 705.55239521 87% => OK
avg_syllables_per_word: 1.8 1.59920159681 113% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.1142214606 57.8364921388 66% => OK
Chars per sentence: 92.3333333333 119.503703932 77% => OK
Words per sentence: 16.380952381 23.324526521 70% => OK
Discourse Markers: 2.71428571429 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.198263671164 0.218282227539 91% => OK
Sentence topic coherence: 0.0796218054742 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.084343105945 0.0701772020484 120% => OK
Paragraph topic coherence: 0.144906902405 0.128457276422 113% => OK
Paragraph topic coherence SD: 0.0610797594282 0.0628817314937 97% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 38.31 48.3550499002 79% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 15.14 12.5979740519 120% => OK
dale_chall_readability_score: 7.6 8.32208582834 91% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.