Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
In this memorandum, the author provides a problem and its corresponding solution based on a couple of assumptions. According to the author, the late-night news program truncated its coverage of weather and local news and allocated much time to national ones. Thus, viewers demonstrated considerable complaints about the lack of weather and local news and advertisers cancelled their shows during the late-night news program. Consequently, the author believes that in order to save their viewers and advertising revenues, the station should allocate time to weather and local news. However, in my opinion, the author's supposition is wanting in several aspects.
First of all, the author maintains that people who criticize the station for the shortage of weather and local news are all viewers of the late-night news program. However, he or she does not provide any proof supporting his or her declaration. People could watch television and follow news in different hours and they might be unsatisfied with the news coverage in the entire day. The viewers of late-night news program could actually be completely satisfied with the national news and instead of them, viewers of morning news program exhibit complaint regarding the news coverage. Therefore, the author made his assertion based on a quivering premise.
Secondly, about the abrupt plummet in the number of local businesses which were willing to advertise during the late-night news program previously, there could be several incentives. For instance, there might be a sudden increase in the price of advertising that discouraged local businesses from investing in the late-night program advertisements. Since the author does not present any extra information about the other possible changes and fails to declare his or her viewpoint rationally, it is not effortless to accept it.
Thirdly, the author suggests that the time of weather and local news should be restored to its previous level in order to please the current viewers and retain the potential advertisers. This conjecture could be challenged thoroughly since the author provides no proof of his or her postulation. Restoring the lost time does not necessarily yield the results that the author states considering that the real source of people's complaints is not lucid. Hence, the proposed solution might not be effective and advantageous to solve the problem that the television station has faced recently.
In conclusion, although the author's statement seems competent at first glance, it is lacking the required extra information to be convincing enough, and as a result, it is logically flawed. It should be clear that people who are unsatisfied with national news coverage are the late-night news viewers or not. Besides, it is important to rule out other possible reasons for the shortage of advertising desire in television station to make the addressed claim persuasive and irrefutable.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 458 350
No. of Characters: 2419 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.626 4.7
Average Word Length: 5.282 4.6
Word Length SD: 2.821 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 154 80
No. of Words greater than 7 chars: 106 40
No. of Words greater than 8 chars: 74 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.9 21.0
Sentence Length SD: 5.89 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.359 0.35
Sentence-Para Coherence: 0.556 0.50
Sentence-Sentence Coherence: 0.132 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 610, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...local news. However, in my opinion, the authors supposition is wanting in several aspec...
^^^^^^^
Line 1, column 630, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
... in my opinion, the authors supposition is wanting in several aspects. First of all, the...
^^^^^^^^^^
Line 9, column 29, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...recently. In conclusion, although the authors statement seems competent at first glan...
^^^^^^^
Transition Words or Phrases used:
actually, besides, consequently, first, hence, however, if, regarding, second, secondly, so, therefore, third, thirdly, thus, for instance, in conclusion, as a result, first of all, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2473.0 2260.96107784 109% => OK
No of words: 458.0 441.139720559 104% => OK
Chars per words: 5.39956331878 5.12650576532 105% => OK
Fourth root words length: 4.62611441266 4.56307096286 101% => OK
Word Length SD: 2.8979647827 2.78398813304 104% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.46288209607 0.468620217663 99% => OK
syllable_count: 756.0 705.55239521 107% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 37.9784149222 57.8364921388 66% => OK
Chars per sentence: 123.65 119.503703932 103% => OK
Words per sentence: 22.9 23.324526521 98% => OK
Discourse Markers: 9.75 5.70786347227 171% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.341282056258 0.218282227539 156% => OK
Sentence topic coherence: 0.115990701276 0.0743258471296 156% => OK
Sentence topic coherence SD: 0.121082146978 0.0701772020484 173% => OK
Paragraph topic coherence: 0.204812782455 0.128457276422 159% => OK
Paragraph topic coherence SD: 0.0892706665122 0.0628817314937 142% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 14.34 12.5979740519 114% => OK
dale_chall_readability_score: 8.69 8.32208582834 104% => OK
difficult_words: 115.0 98.500998004 117% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.