"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
Recently, business manager of a television station has urged to restore the time devoted to weather and local news as was in the past year to avoid losing revenues and attract more viewers to the program. However, the assertion made by the business manager is rather unwarranted and there are several underlining flaws that he undermined before asserting his recommendation.
The assertion made by the business manager is based on the assumption that the viewers are attracted by the weather and local news. However, this lacks depth and there is no certainty that restoring the length of the local and weather news will attract the viewers. There may have been shift in the preference of the views to other news like sports and entertainment. If that is the case, then restoring the length of local news would have minimal impact to attract those who prefer sports and entertainment related news.
Similarly, the business manager has assumed that the complaints about the reduced length of local and weather news have decreased the viewers of the program. However, certain survey or related studies should have been done in order to analyze whether the number of viewers has actually decreased due to the reduced length of local and weather news. The result from the survey would have helped to analyze the trend of viewers in last year.
The business manager has assumed that local advertisers have cancelled their contract due to the decreased length of the local news in the late night news program. However, this assertion is unwarranted. The advertisers may have found better options elsewhere which may have lead to the contract termination. There may be rival TV channels who might have offered better price and option for the advertisers than his TV channel, so restoring the length of the local news may not be enough for the advertisers to be attracted to his TV channel. Rather, he must ensure other factors that may have played role in the termination of contract and then make necessary adjustment to check and even attract further investors.
Hence, there is the concern of contract termination and growing agitation of the viewers. But, there must be further study to actually analyze the issue in depth. In order to ensure that no further revenues are lost and likewise increase the viewers count, further more attractive options in preference of viewers and advertisers are to be found and direly implemented.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 403 350
No. of Characters: 1992 1500
No. of Different Words: 161 200
Fourth Root of Number of Words: 4.48 4.7
Average Word Length: 4.943 4.6
Word Length SD: 2.529 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 59 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.706 21.0
Sentence Length SD: 9.112 7.5
Use of Discourse Markers (%): 0.765 0.12
Sentence-Text Coherence: 0.378 0.35
Sentence-Para Coherence: 0.602 0.50
Sentence-Sentence Coherence: 0.166 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
actually, but, hence, however, if, likewise, may, similarly, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2045.0 2260.96107784 90% => OK
No of words: 403.0 441.139720559 91% => More content wanted.
Chars per words: 5.07444168734 5.12650576532 99% => OK
Fourth root words length: 4.48049772903 4.56307096286 98% => OK
Word Length SD: 2.60363873549 2.78398813304 94% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.411910669975 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 630.0 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 51.6481977631 57.8364921388 89% => OK
Chars per sentence: 120.294117647 119.503703932 101% => OK
Words per sentence: 23.7058823529 23.324526521 102% => OK
Discourse Markers: 4.05882352941 5.70786347227 71% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.226976273359 0.218282227539 104% => OK
Sentence topic coherence: 0.0857932188414 0.0743258471296 115% => OK
Sentence topic coherence SD: 0.0831002267267 0.0701772020484 118% => OK
Paragraph topic coherence: 0.138184965078 0.128457276422 108% => OK
Paragraph topic coherence SD: 0.0551087035259 0.0628817314937 88% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 7.6 8.32208582834 91% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.