To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from the people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a new and talk format, a form of radio that is increasingly popular in our area.
The author of the given memo, who is the manager of WWAC radio station recommends to change the format of their radio station in order to reverse the decline in listener numbers. Although, this recommendation is well-ment but needs to be sustained with further analysis and evidence.
The author is convinced that there will be reversal in decline of the listener numbers once they change their current rock music format. The reason he feels to do so is the migration of retired people in their listening area. Although the retired people have moved in, but there is no evidence of previous crowd leaving the area, who were already there before the decline of listeners began and might have loved the previous rock-music format. If the previous crowd is still there then there would be no reason for decline in the number of listeners. The author has to gather evidence in order to prove that the decline in the number of listeners is only because of the immigration of retired people in the area, as there might be any other reason for example the people might have lost interest in rock music, there might be exam period of the teens in the area, who are fond of rock music or the people might have found any other better source of entertainment like Television.
The author's second contention is switching to a music format tailored to the people's tastes. Further, he says that there is decline in local sales of recorded music which suggests limited interest of people in music. The conclusion which the author draws seems to be generalised as there might be many other reasons due to which the people may not be buying the recorded music. The people might be listening to the music online or it might be expensive for them to buy the recorded version, or people might be buying the same from outside city where they might get it at much cheaper rate. Thus, the survey of the local sales is not enough to prove the lacking interest of people in music.
The author's final point that instead of rock music format they should change to a new and talk format, a form of radio that is increasingly popular in their area. There are no reviews of people about the new talk format, as upto what extent they liked the talk format. It might be the case that as the format is new the people are curious to know about it and listen to it. Although, the new talk format is presently at its peak, but this might not continue in future, they might start disliking it afterwards. Thus, the reviews of the people who have been listening to the new talk format will act as a great evidence, which seems to be abscent.
The author glosses over several questions that need to be asked about the choices of people, use of other sources of entertainment by people, other reasons for decline in local sales of music record, upto what extent are the people liking the new talk format, the probability of new talk format to maintain its interest in people. If the author mentioned this additional evidence then his recommendation would be more cogent.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 539 350
No. of Characters: 2451 1500
No. of Different Words: 198 200
Fourth Root of Number of Words: 4.818 4.7
Average Word Length: 4.547 4.6
Word Length SD: 2.294 2.4
No. of Words greater than 5 chars: 164 100
No. of Words greater than 6 chars: 100 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.368 21.0
Sentence Length SD: 15.662 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.371 0.35
Sentence-Para Coherence: 0.371 0.50
Sentence-Sentence Coherence: 0.161 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 4, column 459, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
...t its peak, but this might not continue in future, they might start disliking it afterwar...
^^^^^^^^^
Line 5, column 331, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...mat to maintain its interest in people. If the author mentioned this additional ev...
^^
Transition Words or Phrases used:
but, if, may, second, so, still, then, thus, well, as to, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 34.0 19.6327345309 173% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 77.0 55.5748502994 139% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2498.0 2260.96107784 110% => OK
No of words: 539.0 441.139720559 122% => OK
Chars per words: 4.63450834879 5.12650576532 90% => OK
Fourth root words length: 4.81833721656 4.56307096286 106% => OK
Word Length SD: 2.340853904 2.78398813304 84% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.387755102041 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 783.9 705.55239521 111% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 85.8677395653 57.8364921388 148% => OK
Chars per sentence: 131.473684211 119.503703932 110% => OK
Words per sentence: 28.3684210526 23.324526521 122% => OK
Discourse Markers: 3.63157894737 5.70786347227 64% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.253181431498 0.218282227539 116% => OK
Sentence topic coherence: 0.10048181618 0.0743258471296 135% => OK
Sentence topic coherence SD: 0.0686646151767 0.0701772020484 98% => OK
Paragraph topic coherence: 0.147981295709 0.128457276422 115% => OK
Paragraph topic coherence SD: 0.0716695669069 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 9.87 12.5979740519 78% => OK
dale_chall_readability_score: 7.66 8.32208582834 92% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.