Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The station manager of KICK in Medway recommends that KICK include more call-in advice programs to gain a larger audience share in its listening area. Because of the radio station WCQP's success in adopting call-in programs, and a nationwide survey indicates that many radio listeners are interested in such programs. However, there are several unanswered questions that make the claim implausible as it stands.
First of all, the manager argues that since the radio station WCQP increased the number of call-in advice programs two years ago, its share of the radio audience in the Rockville listening area has increased significantly. Notwithstanding, was the increase of call-in advice programs the reason that increased WCQP's audience share? There are a lot of factors that decide whether a radio station's audience share would increase. Such as content of the radio shows, the time of radio shows, and the audiences' preference. If the topic of a radio show can not promote audiences' interests, even the radio implements call-in program cannot really catch audiences' attention.
Secondly, the manager cites a nationwide survey that many radio listeners are quite interested in such program to support his or her claim. However, readers may want to know how many people participated the survey? Sample size is really important for validity of any survey, if sample size of the survey was too small, it might not be able to represent the nationwide listeners's interest. For example, if the country has a hundred millions population, and the survey only investigate a thousand people's opinion about call-in program, the survey's result may have little value for people to reference. Thus, to cite this survey, the manager should also let readers know the reliability of the survey.
Finally, the manager of KICK in Medway states that due to the two reasons mentioned above, KICK should include more call-in advice programs to gain a larger audience share of its listening area. Still, the audience's preference in Rockville may be completely different from the audience in Medway. It is possible that the audience in Medway prefers to listen to music from radio than listen to people talking. And in this case, adopting a call-in advice program to increase audience share may not be as effective as the manager expects.
To make the claim as convincing as it stands, the manager should answered the questions mentioned above.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 2 2
No. of Sentences: 18 15
No. of Words: 392 350
No. of Characters: 1993 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.45 4.7
Average Word Length: 5.084 4.6
Word Length SD: 2.582 2.4
No. of Words greater than 5 chars: 163 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.778 21.0
Sentence Length SD: 7.107 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.365 0.35
Sentence-Para Coherence: 0.6 0.50
Sentence-Sentence Coherence: 0.142 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 487, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'audiences'' or 'audience's'?
Suggestion: audiences'; audience's
...o shows the time of radio shows and the audiences preference If the topic of a radio show...
^^^^^^^^^
Line 7, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...s know the reliability of the survey Finally the manager of KICK in Medway states th...
^^^^^^^
Line 7, column 202, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'audiences'' or 'audience's'?
Suggestion: audiences'; audience's
...e share of its listening area Still the audiences preference in Rockville may be complete...
^^^^^^^^^
Transition Words or Phrases used:
also, finally, first, however, if, may, really, second, secondly, so, still, thus, as to, for example, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2000.0 2260.96107784 88% => OK
No of words: 392.0 441.139720559 89% => More content wanted.
Chars per words: 5.10204081633 5.12650576532 100% => OK
Fourth root words length: 4.44960558625 4.56307096286 98% => OK
Word Length SD: 2.55209671172 2.78398813304 92% => OK
Unique words: 164.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.418367346939 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 639.0 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 1.0 19.7664670659 5% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 392.0 22.8473053892 1716% => The Avg. Sentence Length is relatively long.
Sentence length SD: 0.0 57.8364921388 0% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 2000.0 119.503703932 1674% => Less chars_per_sentence wanted.
Words per sentence: 392.0 23.324526521 1681% => Less words per sentence wanted.
Discourse Markers: 124.0 5.70786347227 2172% => Less transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 1.0 8.20758483034 12% => More positive sentences wanted.
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.384362618541 0.218282227539 176% => OK
Sentence topic coherence: 0.384362618541 0.0743258471296 517% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0 0.0701772020484 0% => Sentences are similar to each other.
Paragraph topic coherence: 0.208410774524 0.128457276422 162% => OK
Paragraph topic coherence SD: 0.197830753324 0.0628817314937 315% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 198.6 14.3799401198 1381% => Automated_readability_index is high.
flesch_reading_ease: -326.4 48.3550499002 -675% => Flesch_reading_ease is low.
smog_index: 0.0 7.1628742515 0% => Smog_index is low.
flesch_kincaid_grade: 156.2 12.197005988 1281% => Flesch kincaid grade is high.
coleman_liau_index: 13.78 12.5979740519 109% => OK
dale_chall_readability_score: 25.9 8.32208582834 311% => Dale chall readability score is high.
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 57.0 12.3882235529 460% => Linsear_write_formula is high.
gunning_fog: 158.8 11.1389221557 1426% => Gunning_fog is high.
text_standard: 159.0 11.9071856287 1335% => The average readability is very high. Good job!
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.