We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening th

The author of the argument advocates for opening a cafe in Monarch bookstore. The author has provided various reasonings to support his argument, opening a cafe would be attract more customer and to develop its competency against Regal Book which has recently opened it’s own cafe. Further, the author has also suggested a plan on whereabouts of the cafe. Though on cursory look author’s argument may seem convincing but on deeper inspection the argument's reasoning is rife with flaws and loopholes.

First, the author assumes that because of the cafe the customer at Monarch Books would increase. But it might not be case as the Monarch Books have a reputation for its wide range of books on different subjects not for its cafe. Agreed that cafe would make cozy environment for the book reader but it would necessarily mean because of the cafe more customer will come. Moreover the regular customer might feel sidelined who preferred the Monarch Books for its simplicity and peacefulness and not for the bristling noises of the cafe. Therefore, the author should make sure that this new plan would not hinder the existing customers.

Furthermore, the plan to remove children’s book section for the cafe might result in decrease of customers. The author has cited national census indicating a decline in percentage of population under ten. Here has the author has misinterpreted the data. Though there might be decline in percentage of children but as the population increases the number of children might also increase. And increase in number of children under ten would mean more customers rather than the less customer as the author perceives. Thus the author should look for absolute value of predicted population rather than percentages.

Finally, the author assumes that by opening the cafe it would better complete with Regal Books. The author has failed to consider other ways to popularize the bookstore. For example by widening the book selection or by offering some offers would have better results than opening the cafe. Thus the author must consider other ways to attract more customer.

In conclusion, the unwarranted assumptions and misinterpreting the data has left the author’s argument weakened.

Votes
Average: 8.3 (3 votes)
Essay Categories

Grammar and spelling errors:
Line 3, column 294, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ake cozy environment for the book reader but it would necessarily mean because of...
^^^^
Line 3, column 373, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...se of the cafe more customer will come. Moreover the regular customer might feel sidelin...
^^^^^^^^
Line 5, column 518, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... less customer as the author perceives. Thus the author should look for absolute val...
^^^^
Line 7, column 291, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...e better results than opening the cafe. Thus the author must consider other ways to ...
^^^^

Transition Words or Phrases used:
also, but, finally, first, furthermore, if, look, may, moreover, so, therefore, thus, for example, in conclusion

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 4.0 19.6327345309 20% => More to be verbs wanted.
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 12.0 16.3942115768 73% => OK

Performance on vocabulary words:
No of characters: 1887.0 2260.96107784 83% => OK
No of words: 359.0 441.139720559 81% => More content wanted.
Chars per words: 5.25626740947 5.12650576532 103% => OK
Fourth root words length: 4.35284910392 4.56307096286 95% => OK
Word Length SD: 2.7736879824 2.78398813304 100% => OK
Unique words: 167.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.465181058496 0.468620217663 99% => OK
syllable_count: 586.8 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.6036541892 57.8364921388 63% => OK
Chars per sentence: 94.35 119.503703932 79% => OK
Words per sentence: 17.95 23.324526521 77% => OK
Discourse Markers: 5.6 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.248251793832 0.218282227539 114% => OK
Sentence topic coherence: 0.0878864209465 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0981183962069 0.0701772020484 140% => OK
Paragraph topic coherence: 0.132432630875 0.128457276422 103% => OK
Paragraph topic coherence SD: 0.101371831657 0.0628817314937 161% => OK

Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.93 12.5979740519 103% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

---------------------

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 359 350
No. of Characters: 1825 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.353 4.7
Average Word Length: 5.084 4.6
Word Length SD: 2.611 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.95 21.0
Sentence Length SD: 5.954 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.39 0.35
Sentence-Para Coherence: 0.587 0.50
Sentence-Sentence Coherence: 0.116 0.07
Number of Paragraphs: 5 5