Some people believe that corporations have a responsibility to promote the well-being of the societies and environments in which they operate. Others believe that the only responsibility of corporations, provided they operate within the law, is to make as

The author presents two contrary point of views regarding the priorities of corporations. Some believe that they have a role to play in the well being of society and environment while others are of the view that money is the primary criteria. In my personal opinion, it is the social responsibility and active attitude towards environment that matters.

In the surveys conducted year on year involving the fortune 500 and the best places to work, it has been clearly found that it i not only the revenues but other criterions are used as measurement tools for the rankings. The companies that promote the well-being of societies and environments have always been among the top rankers. This is a result of the "Brand Image" that the company sets for itself by undertaking social responsibilities and working for a social cause. This ultimately leads to more popularity of their brands, making them the favorites in the public.

Moreover, the government are not the only onces responsible for the society and the environmental development. The government have their own limitations of manpower and capital to invest in such issues. The private firms and corporations could play a major role in such cases. It is the the people of the country who are responsibility for their resources. These firms can play an active role in promoting campaigns for social-well being and environment conservation. This is even more important today as the impact of some industries have been deleterious to the surronding environment.

An example could be found in the semiconductor giant CompanyX who are always ready to involve in situations of natural calamities, disasters, accidents and provide a helping hand in the rescue operations. They are also active in promoting a healthier environment on every world's environment day and the same enthusiasm is found when one witnesses their lush green campuses rife with life. No, doubt they are the Best places to work and the Ranked one eco-friendly company in the world. It is this brand image that attracts and encourages young talent to work for such a firm ultimately contributing to the success of the company and is thus the largerst Semiconductor company worldwide in terms of revenue.

On the other hand, it is true that any enterprenuirs aim is to see the company grow and make large margins, but it is not the only way to success. As we have seen how the brands reputation can play a role in its success reflects that the company's social responsibilities and profit are very much correlated.

Hence, to conclude, given that the rudimentary cause to start-up a corporation is profit, the company's active involvement and commitment towards social cause and environment conservation is essential, specially is this age.