The following appeared in a memorandum from the manager of WWAC radio station."To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth i

There is no doubt that the WWAC should change its style and program formats to cater the taste of potential listeners. Nonetheless, the owners' decision to switch the WWAC to news and talk format is groundless, and are not likely to reverse the decline in listener numbers.

To begin with, the owners used the sales of recorded music as an evidence for people's attitudes towards music, but they fail to elaborate the link between the former and the latter. That is to say, the sales of recorded music do not reliably reflect people's tastes of music. Imaginably, it is not impossible that most recorded music available is also in rock format, whereas the senior citizens favor classical music, and they would choose radio programs if classical music is broadcasted. Therefore, it might be misleading to use the sales of recorded music as an indicator of people's preferences. Were the owners of WWAC radio station to use sales of recorded misic to evaluate people's interests in music, they would have to show that the two are realiably correlated. To do so, many factors affecting the sales of recorded music should be taken into consideration, including prices, genres, and so on.

What is more, even the selling of recorded music can reliably present people's tastes for music, reasons attributed to its decrease are not clear. For example, people might show less enthusiasm to recorded music simply because its price is less affordable for the general consumers compared to before, or because online music is more convenient and up-to-date, attracting many consumers to new media. Thus, it is inadvisable to conclude that new residents are not interested in music.

Secondly, the owners of the radio station dicieded to change the programs to news and talk format. It might be a good trial, but also a risky one. The current decline in listener numbers for rock-music format does prove that most of them are not interested in rock music, but this does not necessarily mean that they would be attracted by news and talk format. To draw this conclusion with confidence, the radio station should gather concrete evidence from the local residents. For instance, they could carry out a questionnaire, asking for people's prefrences for radio programs.

In conclusion, changing program format to attract more listeners is definitely imminent for WWAC radio station, but sufficient evidence should be presented before the owners of the radion station make any decision to reform.

Votes
Average: 6.2 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 3, column 441, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to radio'
Suggestion: to radio
... classical music, and they would choose radio programs if classical music is broadcas...
^^^^^

Transition Words or Phrases used:
also, but, if, nonetheless, second, secondly, so, therefore, thus, whereas, for example, for instance, in conclusion, no doubt, to begin with, what is more, that is to say

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 22.0 19.5258426966 113% => OK
Auxiliary verbs: 12.0 12.4196629213 97% => OK
Conjunction : 14.0 14.8657303371 94% => OK
Relative clauses : 7.0 11.3162921348 62% => More relative clauses wanted.
Pronoun: 22.0 33.0505617978 67% => OK
Preposition: 54.0 58.6224719101 92% => OK
Nominalization: 11.0 12.9106741573 85% => OK

Performance on vocabulary words:
No of characters: 2076.0 2235.4752809 93% => OK
No of words: 407.0 442.535393258 92% => More content wanted.
Chars per words: 5.10073710074 5.05705443957 101% => OK
Fourth root words length: 4.49157444576 4.55969084622 99% => OK
Word Length SD: 2.65245904797 2.79657885939 95% => OK
Unique words: 197.0 215.323595506 91% => More unique words wanted.
Unique words percentage: 0.484029484029 0.4932671777 98% => OK
syllable_count: 654.3 704.065955056 93% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 6.24550561798 112% => OK
Interrogative: 1.0 0.740449438202 135% => OK
Article: 6.0 4.99550561798 120% => OK
Subordination: 0.0 3.10617977528 0% => More adverbial clause wanted.
Conjunction: 8.0 1.77640449438 450% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.38483146067 91% => OK

Performance on sentences:
How many sentences: 17.0 20.2370786517 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 23.0359550562 100% => OK
Sentence length SD: 55.7292639917 60.3974514979 92% => OK
Chars per sentence: 122.117647059 118.986275619 103% => OK
Words per sentence: 23.9411764706 23.4991977007 102% => OK
Discourse Markers: 10.0588235294 5.21951772744 193% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 1.0 7.80617977528 13% => OK
Sentences with positive sentiment : 6.0 10.2758426966 58% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 5.13820224719 117% => OK
Sentences with neutral sentiment: 5.0 4.83258426966 103% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.244687162877 0.243740707755 100% => OK
Sentence topic coherence: 0.089140747098 0.0831039109588 107% => OK
Sentence topic coherence SD: 0.068054751429 0.0758088955206 90% => OK
Paragraph topic coherence: 0.160045681992 0.150359130593 106% => OK
Paragraph topic coherence SD: 0.0676809106917 0.0667264976115 101% => OK

Essay readability:
automated_readability_index: 14.6 14.1392134831 103% => OK
flesch_reading_ease: 48.13 48.8420337079 99% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 12.3 12.1743820225 101% => OK
coleman_liau_index: 12.6 12.1639044944 104% => OK
dale_chall_readability_score: 8.7 8.38706741573 104% => OK
difficult_words: 101.0 100.480337079 101% => OK
linsear_write_formula: 11.0 11.8971910112 92% => OK
gunning_fog: 11.2 11.2143820225 100% => OK
text_standard: 11.0 11.7820224719 93% => OK
What are above readability scores?

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Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.