The following appeared in a memorandum from the owner of Movies Galore, a chain of
video rental stores.
“In order to reverse the recent decline in our profits, we must reduce operating expenses at
Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising
our rental prices is not a viable way to improve profits. Last month our store in downtown
Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than
9:00 P.M. and by reducing its stock by eliminating all movies released more than five years
ago. Therefore, in order to increase profits without jeopardizing our reputation for offering
great movies at low prices, we recommend implementing similar changes in our other nine
Movies Galore stores.”
Write a response in which you discuss what questions would need to be answered in order to
decide whether the recommendation is likely to have the predicted result. Be sure to explain
how the answers to these questions would help to evaluate the recommendation.
It is well known in modern business, that in order to achieve the best results, you have to make a strong and well studied research before making a decision. The Movies Galore store obviously has 10 branches, and therfore 10 different locations, which might also mean different conditions, neighborhood and customers. Before the owner of Movies Galore rushes to execute his instructions, copying exactly the same methods applied at one of the branches, he must keep in mind a few things that may apply to a branch but not necessarily to another, also refusing a suggestion of increasing the rental price without studying the decision first is unwise.
Firstly, although it very common for people to be annoyed at any price increase, some might tolerate it to a certain degree, specially at areas with moderate or high income levels. Add to that, the fact that some customers would prefer their favorite store to increase the prices a bit, other than having the whole store shut down. A few methods to make sure this method is viable is through a survey to the customers of shop by each branch, to ask them if they will continue coming to the shop with a slight increase in the rental prices, and explaining that the store might be forced to close otherwise.
Another question that is vital, regarding the store in downtown Marston, which has decreased its operating expenses by closing at 6 pm instead of 9. This might have worked for this branch, but other branches might find that 6 to 9 pm is a time where significant amount of customer come into the store.
Thus, the decision of closing earlier will actually lead to decreasing the profit and increasing the decline.
Each store should keep a record of when the customers are the most during the day along the week, those should be the working hours, other than that, should there be a gap or a long period of time with lack of customers, the store shouldn't be operating then.
Also the reduction of the store's stock by eliminating all movies released more than 5 years ago, this could endanger some stores, as some customers might feel being limited to what is offered. Add the fact there are a signficant amount of people, regardless of their age that enjoy lots of classical or old movies.
There is also a high probability to find a neighborhood with a highly elderly percentage to enjoy mostly older movies. Each store should monitor and keep record of the movies that has been rented and/or requested by its customers, along a reasonable time, for example a month. This is to determine the percentage of people that would be affected by excluding older movies and therefore affecting the profits.
In conclusion, not all stores will give the same effect given the same instructions to work on, a few elements should be kept in mind with respect to the customers, their favorite movies, their possible tolerance for an increase in the rental price, and the hours they prefer to visit the store. With a clear and well studied survey, a decision should be taken for each store.
Grammar and spelling errors:
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...udying the decision first is unwise. Firstly, although it very common for peo...
^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...might be forced to close otherwise. Another question that is vital, regardin...
^^^^
Line 7, column 183, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...n that, should there be a gap or a long period of time with lack of customers, the store shoul...
^^^^^^^^^^^^^^
Line 7, column 232, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
... time with lack of customers, the store shouldnt be operating then. Also the red...
^^^^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he store shouldnt be operating then. Also the reduction of the stores stock b...
^^^^^
Line 9, column 6, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ore shouldnt be operating then. Also the reduction of the stores stock by el...
^^^^
Line 9, column 235, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'amounts'?
Suggestion: amounts
...ed. Add the fact there are a signficant amount of people, regardless of their age that...
^^^^^^
Line 12, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...and therefore affecting the profits. In conclusion, not all stores will give ...
^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, if, may, regarding, so, then, therefore, thus, well, for example, in conclusion, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.5258426966 108% => OK
Auxiliary verbs: 20.0 12.4196629213 161% => OK
Conjunction : 16.0 14.8657303371 108% => OK
Relative clauses : 15.0 11.3162921348 133% => OK
Pronoun: 32.0 33.0505617978 97% => OK
Preposition: 73.0 58.6224719101 125% => OK
Nominalization: 4.0 12.9106741573 31% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2523.0 2235.4752809 113% => OK
No of words: 528.0 442.535393258 119% => OK
Chars per words: 4.77840909091 5.05705443957 94% => OK
Fourth root words length: 4.79356345386 4.55969084622 105% => OK
Word Length SD: 2.516012055 2.79657885939 90% => OK
Unique words: 263.0 215.323595506 122% => OK
Unique words percentage: 0.498106060606 0.4932671777 101% => OK
syllable_count: 769.5 704.065955056 109% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 6.24550561798 160% => OK
Article: 7.0 4.99550561798 140% => OK
Subordination: 3.0 3.10617977528 97% => OK
Conjunction: 4.0 1.77640449438 225% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.38483146067 137% => OK
Performance on sentences:
How many sentences: 17.0 20.2370786517 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 23.0359550562 135% => The Avg. Sentence Length is relatively long.
Sentence length SD: 68.6184980154 60.3974514979 114% => OK
Chars per sentence: 148.411764706 118.986275619 125% => OK
Words per sentence: 31.0588235294 23.4991977007 132% => OK
Discourse Markers: 7.82352941176 5.21951772744 150% => OK
Paragraphs: 8.0 4.97078651685 161% => Less paragraphs wanted.
Language errors: 8.0 7.80617977528 102% => OK
Sentences with positive sentiment : 12.0 10.2758426966 117% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.83258426966 41% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0593900267774 0.243740707755 24% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0202234446276 0.0831039109588 24% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0223382357586 0.0758088955206 29% => Sentences are similar to each other.
Paragraph topic coherence: 0.0275551942303 0.150359130593 18% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0222750078053 0.0667264976115 33% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.6 14.1392134831 117% => OK
flesch_reading_ease: 48.47 48.8420337079 99% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 14.2 12.1743820225 117% => OK
coleman_liau_index: 11.04 12.1639044944 91% => OK
dale_chall_readability_score: 8.58 8.38706741573 102% => OK
difficult_words: 114.0 100.480337079 113% => OK
linsear_write_formula: 17.0 11.8971910112 143% => OK
gunning_fog: 14.4 11.2143820225 128% => OK
text_standard: 17.0 11.7820224719 144% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.