The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager claims here that the television station should restore the time devoted to weather and local news to its previous strcture in order to attract audiences and advertisers. To justify his claim, he reasons that there are complaints from the viewers and advertising contract cancellations. Stated in this way, the manager fails to mention several key factors, on the basis of which it could be better evaluated. Hence, this memorandum can be considered incomplete and thus have many flaws.
First of all, the manager readily assumes that the decline in weather and local news has constituted to viewers complaints, and concluded that the television program has failed to attract its audience.This is merely an assumption made without logical reasoning, as he didn't pay attention on the overal trend of the number of viewers over the past year, as well as the proportion of complaints vesus the increase in channel's rating. For example, while only 2% of the total viewers has made negative comments, there may be a significant 10% increase in the number of new audiences every month. In that case, the station has no need to restore weather and local news as stated.
Furthermore, the manager also notes that the change in program structure the withdrawal of advertisement, thus led to the loss in revenues. This again is a weak and unsupported claim, as it does not demonstrate any clear correlation between the former and the later. To illustrate further, restoring program to its former level does not mean that advertisers will revise their decisions. On the other hand, there may be some other factors involved, for example, the shift the trend of advertising channels. Advertisers may find it more profitable advertising through the internet and social media channel. Changing the current program structure may eventually lead to another decline in contract cancellation. If the manager provided evidence that advertisers are not likely to use other medium and the contract cancellation is certainly the result in weather and local news’ length, then it would have been a lot more convincing.
In conclusion, the author’s argument is based on fallacious terminology and thus invalid. To strengthen further, he must provide additional quantitative evidences, with detailed analysis of whether it is valid to restore the time for local and weather news.
Grammar and spelling errors:
Line 3, column 166, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nd concluded that the television program has failed to attract its audience.This ...
^^
Line 3, column 203, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...ram has failed to attract its audience.This is merely an assumption made without lo...
^^^^
Line 3, column 270, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...n made without logical reasoning, as he didnt pay attention on the overal trend of th...
^^^^^
Transition Words or Phrases used:
also, first, furthermore, hence, if, may, so, then, thus, well, while, for example, in conclusion, as well as, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.5258426966 61% => OK
Auxiliary verbs: 11.0 12.4196629213 89% => OK
Conjunction : 14.0 14.8657303371 94% => OK
Relative clauses : 9.0 11.3162921348 80% => More relative clauses wanted.
Pronoun: 25.0 33.0505617978 76% => OK
Preposition: 47.0 58.6224719101 80% => OK
Nominalization: 13.0 12.9106741573 101% => OK
Performance on vocabulary words:
No of characters: 2013.0 2235.4752809 90% => OK
No of words: 382.0 442.535393258 86% => More content wanted.
Chars per words: 5.26963350785 5.05705443957 104% => OK
Fourth root words length: 4.42095241839 4.55969084622 97% => OK
Word Length SD: 2.89622628537 2.79657885939 104% => OK
Unique words: 207.0 215.323595506 96% => OK
Unique words percentage: 0.541884816754 0.4932671777 110% => OK
syllable_count: 620.1 704.065955056 88% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 7.0 4.99550561798 140% => OK
Subordination: 5.0 3.10617977528 161% => OK
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 8.0 4.38483146067 182% => OK
Performance on sentences:
How many sentences: 16.0 20.2370786517 79% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 23.0359550562 100% => OK
Sentence length SD: 82.8159669086 60.3974514979 137% => OK
Chars per sentence: 125.8125 118.986275619 106% => OK
Words per sentence: 23.875 23.4991977007 102% => OK
Discourse Markers: 8.875 5.21951772744 170% => OK
Paragraphs: 4.0 4.97078651685 80% => OK
Language errors: 3.0 7.80617977528 38% => OK
Sentences with positive sentiment : 7.0 10.2758426966 68% => OK
Sentences with negative sentiment : 6.0 5.13820224719 117% => OK
Sentences with neutral sentiment: 3.0 4.83258426966 62% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.274581820521 0.243740707755 113% => OK
Sentence topic coherence: 0.078153856965 0.0831039109588 94% => OK
Sentence topic coherence SD: 0.0809527257749 0.0758088955206 107% => OK
Paragraph topic coherence: 0.166042118132 0.150359130593 110% => OK
Paragraph topic coherence SD: 0.0542862221608 0.0667264976115 81% => OK
Essay readability:
automated_readability_index: 15.3 14.1392134831 108% => OK
flesch_reading_ease: 48.13 48.8420337079 99% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 12.3 12.1743820225 101% => OK
coleman_liau_index: 13.58 12.1639044944 112% => OK
dale_chall_readability_score: 8.95 8.38706741573 107% => OK
difficult_words: 101.0 100.480337079 101% => OK
linsear_write_formula: 11.5 11.8971910112 97% => OK
gunning_fog: 11.2 11.2143820225 100% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?
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Better to have 5/6 paragraphs with 3/4 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: reason 4. address both of the views presented for reason 4 (optional)
para 6: conclusion.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.