Spending on advertising of different car companies.
The table illustrates the amount of money that four automakers spent on different advertising platforms in the UK in 2002.
Overall, all automobile manufacturers spent the highest amount of money on TV commercials, with Cetirizine being the highest spender. In addition, the lowest figures for all companies were recorded in the category of cinema advertising, while the budgets spent on radio commercials were identical in all car companies.
Regarding TV advertising, Cert’s expenditure was the highest, at 70 million dollars, followed by Vau, whose budget for this category was 65 million dollars. The figures for Ren and Rover were 59 and 45 million dollars respectively. In terms of newspaper advertising, 45 million dollars was expended by Ren, which was nearly six times the figure for Vau, while the data for Rover was three times higher than that of Cert, at 38 and 12 million dollars.
All car companies allocated 15 million dollars for radio commercials. Ren and Vau paid out 7 million dollars for outdoor advertising, which was approximately 3.5 and over three times the figures for Rover and Cert in that order. While Rover and Cert had no cinema advertising budgets, Vau and Ren spent 5 and 6 million dollars on this category respectively.
Transition Words or Phrases used:
if, regarding, while, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 7.0 143% => OK
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 9.0 6.8 132% => OK
Relative clauses : 6.0 3.15609756098 190% => OK
Pronoun: 5.0 5.60731707317 89% => OK
Preposition: 24.0 33.7804878049 71% => OK
Nominalization: 1.0 3.97073170732 25% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1054.0 965.302439024 109% => OK
No of words: 205.0 196.424390244 104% => OK
Chars per words: 5.14146341463 4.92477711251 104% => OK
Fourth root words length: 3.78388967377 3.73543355544 101% => OK
Word Length SD: 2.91875308508 2.65546596893 110% => OK
Unique words: 103.0 106.607317073 97% => OK
Unique words percentage: 0.50243902439 0.547539520022 92% => More unique words wanted or less content wanted.
syllable_count: 315.0 283.868780488 111% => OK
avg_syllables_per_word: 1.5 1.45097560976 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 1.53170731707 0% => OK
Article: 3.0 4.33902439024 69% => OK
Subordination: 3.0 1.07073170732 280% => Less adverbial clause wanted.
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 6.0 3.36585365854 178% => OK
Performance on sentences:
How many sentences: 9.0 8.94146341463 101% => OK
Sentence length: 22.0 22.4926829268 98% => OK
Sentence length SD: 45.4038123161 43.030603864 106% => OK
Chars per sentence: 117.111111111 112.824112599 104% => OK
Words per sentence: 22.7777777778 22.9334400587 99% => OK
Discourse Markers: 3.66666666667 5.23603664747 70% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 0.0 1.69756097561 0% => OK
Sentences with positive sentiment : 2.0 3.70975609756 54% => More positive sentences wanted.
Sentences with negative sentiment : 1.0 1.13902439024 88% => OK
Sentences with neutral sentiment: 6.0 4.09268292683 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0932337917355 0.215688989381 43% => OK
Sentence topic coherence: 0.0538214768308 0.103423049105 52% => OK
Sentence topic coherence SD: 0.0664865818087 0.0843802449381 79% => OK
Paragraph topic coherence: 0.080611419023 0.15604864568 52% => OK
Paragraph topic coherence SD: 0.0546275734347 0.0819641961636 67% => OK
Essay readability:
automated_readability_index: 14.2 13.2329268293 107% => OK
flesch_reading_ease: 57.61 61.2550243902 94% => OK
smog_index: 11.2 6.51609756098 172% => OK
flesch_kincaid_grade: 10.7 10.3012195122 104% => OK
coleman_liau_index: 12.83 11.4140731707 112% => OK
dale_chall_readability_score: 8.04 8.06136585366 100% => OK
difficult_words: 43.0 40.7170731707 106% => OK
linsear_write_formula: 12.5 11.4329268293 109% => OK
gunning_fog: 10.8 10.9970731707 98% => OK
text_standard: 11.0 11.0658536585 99% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.