The table shows the average length of YouTube video advertisements and the average length of time viewers spend watching them. Summarise the information by selecting and reporting the main features.
The table shows the average length of YouTube video advertisements by sector and average length of time viewers spent watching these advertisements.
The average length of the advertisements varied from a low of 21.8 seconds for pharmaceuticals to a high of 66.7 for public service advertisements. With the exception of government- and technology- related advertisements, in general, products and services which required a large financial commitment tended to have longer advertisements. Entertainments, financial services and travel advertisements, for example, were all twenty eight seconds on average or longer. Less expensive products, on the other hand, such as consumer electronics, clothing and medicines, tended to have shorter advertisements.
Adverts for more expensive products or services also tended to be watched for longer than adverts for less expensive items. Viewers on average watched more than 50 per cent of advertisements for entertainment, travel, business and finance. In contrast, viewers tended to watch less of government advertisements and advertisements for cheaper goods such as consumer electronics, clothing and medicines.
Overall, length of YouTube video advertisements and length of time spent viewing such advertisements appears to be associated with the perceived cost of the product or service being advertised.
Grammar and spelling errors:
Line 3, column 149, Rule ID: WITH_THE_EXCEPTION_OF[1]
Message: Use simply 'except' or 'except for'
Suggestion: Except; Except for
...66.7 for public service advertisements. With the exception of government- and technology- related adv...
^^^^^^^^^^^^^^^^^^^^^
Line 3, column 423, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled with hyphen.
Suggestion: twenty-eight
...l advertisements, for example, were all twenty eight seconds on average or longer. Less expe...
^^^^^^^^^^^^
Transition Words or Phrases used:
also, second, so, for example, in contrast, in general, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 7.0 57% => More to be verbs wanted.
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 12.0 6.8 176% => OK
Relative clauses : 1.0 3.15609756098 32% => OK
Pronoun: 1.0 5.60731707317 18% => OK
Preposition: 26.0 33.7804878049 77% => OK
Nominalization: 6.0 3.97073170732 151% => OK
Performance on vocabulary words:
No of characters: 1170.0 965.302439024 121% => OK
No of words: 195.0 196.424390244 99% => OK
Chars per words: 6.0 4.92477711251 122% => OK
Fourth root words length: 3.73687570622 3.73543355544 100% => OK
Word Length SD: 3.57364890125 2.65546596893 135% => OK
Unique words: 100.0 106.607317073 94% => More unique words wanted.
Unique words percentage: 0.512820512821 0.547539520022 94% => More unique words wanted or less content wanted.
syllable_count: 354.6 283.868780488 125% => OK
avg_syllables_per_word: 1.8 1.45097560976 124% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 1.53170731707 0% => OK
Article: 2.0 4.33902439024 46% => OK
Subordination: 0.0 1.07073170732 0% => More adverbial clause wanted.
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 4.0 3.36585365854 119% => OK
Performance on sentences:
How many sentences: 9.0 8.94146341463 101% => OK
Sentence length: 21.0 22.4926829268 93% => OK
Sentence length SD: 26.2763095667 43.030603864 61% => OK
Chars per sentence: 130.0 112.824112599 115% => OK
Words per sentence: 21.6666666667 22.9334400587 94% => OK
Discourse Markers: 9.11111111111 5.23603664747 174% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 2.0 1.69756097561 118% => OK
Sentences with positive sentiment : 4.0 3.70975609756 108% => OK
Sentences with negative sentiment : 1.0 1.13902439024 88% => OK
Sentences with neutral sentiment: 4.0 4.09268292683 98% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.276659984882 0.215688989381 128% => OK
Sentence topic coherence: 0.143328972162 0.103423049105 139% => OK
Sentence topic coherence SD: 0.170496496229 0.0843802449381 202% => The coherence between sentences is low.
Paragraph topic coherence: 0.250308504573 0.15604864568 160% => OK
Paragraph topic coherence SD: 0.19716680147 0.0819641961636 241% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 17.7 13.2329268293 134% => OK
flesch_reading_ease: 33.24 61.2550243902 54% => Flesch_reading_ease is low.
smog_index: 11.2 6.51609756098 172% => OK
flesch_kincaid_grade: 13.8 10.3012195122 134% => OK
coleman_liau_index: 17.52 11.4140731707 153% => OK
dale_chall_readability_score: 8.89 8.06136585366 110% => OK
difficult_words: 52.0 40.7170731707 128% => OK
linsear_write_formula: 12.5 11.4329268293 109% => OK
gunning_fog: 10.4 10.9970731707 95% => OK
text_standard: 18.0 11.0658536585 163% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.