There emerge a tendency that a growing number of people nowadays choose products, such as clothes and cars, from famous symbols. The causes of this phenomenon are numerous, as I will mention below, and from my point of view, that is rather a negative trend.
Among various reasons which drive people to buy goods produced by highly-acclaimed brands, the two main ones can be named. First, approaching from a market perspective, it can now witness an increasing disparity of targeting and competitive capability between more and less well-known companies. To illustrate, famous brands with more financial power can afford large marketing and advertising campaigns and, therefore, endorse their product images to a bigger customer set. Secondly, it is the apparent aspect, instead of the utilizing value of the products that consumers have been now drawing too much attention to. This results from a common belief that using legendary brands is in line with the sign of affluence and status, which eventually helps the users to be taken seriously.
In my opinion, this trend has somewhat more adverse effects on both individuals and the market. Consumers are among the first subjects affected because famous-brand favoring perpetuates a materialistic society. If people incline to buy clothes from fashion giants, Dior and Gucci for example, others may be prompted to adopt phenomenal products, provided that no one wants to be inferior in a luxury society. Being part of this tendency, those who are less wealthy may suffer the most. Moreover, the more popularity a few well-known brands become the more probability that smaller companies run into bankruptcy as they fail to sell their products and extend their market. In consequence, the market becomes more monopolistic and thus forces consumers to pay more for their needs.
In conclusion, the discrepancy in the competitive ability and the trending desire to show the respect prompt people to select branded products, and it seems to me that this trend is a negative development.
Essay evaluations by e-grader
Transition Words or Phrases used:
first, if, may, moreover, second, secondly, so, therefore, thus, well, for example, in conclusion, such as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1725.0 1615.20841683 107% => OK
No of words: 328.0 315.596192385 104% => OK
Chars per words: 5.25914634146 5.12529762239 103% => OK
Fourth root words length: 4.25567506705 4.20363070211 101% => OK
Word Length SD: 2.83898765534 2.80592935109 101% => OK
Unique words: 202.0 176.041082164 115% => OK
Unique words percentage: 0.615853658537 0.561755894193 110% => OK
syllable_count: 527.4 506.74238477 104% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 38.7936061426 49.4020404114 79% => OK
Chars per sentence: 123.214285714 106.682146367 115% => OK
Words per sentence: 23.4285714286 20.7667163134 113% => OK
Discourse Markers: 8.64285714286 7.06120827912 122% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.233439378661 0.244688304435 95% => OK
Sentence topic coherence: 0.0719161130744 0.084324248473 85% => OK
Sentence topic coherence SD: 0.0411520406634 0.0667982634062 62% => OK
Paragraph topic coherence: 0.124019194455 0.151304729494 82% => OK
Paragraph topic coherence SD: 0.0478966192533 0.056905535591 84% => OK
Essay readability:
automated_readability_index: 15.1 13.0946893788 115% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 13.52 12.4159519038 109% => OK
dale_chall_readability_score: 9.59 8.58950901804 112% => OK
difficult_words: 100.0 78.4519038076 127% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
---------------------
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
first, if, may, moreover, second, secondly, so, therefore, thus, well, for example, in conclusion, such as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1725.0 1615.20841683 107% => OK
No of words: 328.0 315.596192385 104% => OK
Chars per words: 5.25914634146 5.12529762239 103% => OK
Fourth root words length: 4.25567506705 4.20363070211 101% => OK
Word Length SD: 2.83898765534 2.80592935109 101% => OK
Unique words: 202.0 176.041082164 115% => OK
Unique words percentage: 0.615853658537 0.561755894193 110% => OK
syllable_count: 527.4 506.74238477 104% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 38.7936061426 49.4020404114 79% => OK
Chars per sentence: 123.214285714 106.682146367 115% => OK
Words per sentence: 23.4285714286 20.7667163134 113% => OK
Discourse Markers: 8.64285714286 7.06120827912 122% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.233439378661 0.244688304435 95% => OK
Sentence topic coherence: 0.0719161130744 0.084324248473 85% => OK
Sentence topic coherence SD: 0.0411520406634 0.0667982634062 62% => OK
Paragraph topic coherence: 0.124019194455 0.151304729494 82% => OK
Paragraph topic coherence SD: 0.0478966192533 0.056905535591 84% => OK
Essay readability:
automated_readability_index: 15.1 13.0946893788 115% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 13.52 12.4159519038 109% => OK
dale_chall_readability_score: 9.59 8.58950901804 112% => OK
difficult_words: 100.0 78.4519038076 127% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
---------------------
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.