Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?
In recent decades, advertising has been receiving a great deal of public attention. Although this trend has a whole host of drawbacks, its merits still overshadow.
There are many reasons why people think that advertisements are prone to irritation. First, since customers are regularly induced by advertisement, they have a tendency to buy more. This means glossy images and repetition strategies from advertising campaigns evoke potential customers to buy unnecessary items, thus they are inclined to waste money and get into debt when buying unaffordable products. Second, in order to trigger audience’s curiosity, these companies can use advertisement at high frequency on mass media and digital marketing channels. For example, people can receive a great number of junk emails or advertisement at prime time, they are prevented from their favourite programs, causing them a certain frustration.
On the other hand, benefits of advertising should be taken into consideration. First, advertisement provides a wide variety of products, this meets shopping demands of the majority of people. This means customers easily look for information with assistance of advertisement, they can spend more time on family and friends, thereby improving the quality of life. Second, if advertising agents gain more profit from their business, they can help to flourish the national economy. In fact, when companies become more successful in the industry, they can create more employment opportunities, which is conducive to sustainable economic development.
In conclusion, the importance of advertisement in our life is undeniable. By considering the effective solutions, media agents cannot cross the line and show transparency in advertising to audiences.
Transition Words or Phrases used:
first, if, look, second, so, still, thus, for example, in conclusion, in fact, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 17.0 24.0651302605 71% => OK
Preposition: 40.0 41.998997996 95% => OK
Nominalization: 17.0 8.3376753507 204% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1504.0 1615.20841683 93% => OK
No of words: 261.0 315.596192385 83% => More content wanted.
Chars per words: 5.76245210728 5.12529762239 112% => OK
Fourth root words length: 4.0193898071 4.20363070211 96% => OK
Word Length SD: 3.23693344733 2.80592935109 115% => OK
Unique words: 173.0 176.041082164 98% => OK
Unique words percentage: 0.662835249042 0.561755894193 118% => OK
syllable_count: 470.7 506.74238477 93% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 5.43587174349 184% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 44.7907265366 49.4020404114 91% => OK
Chars per sentence: 107.428571429 106.682146367 101% => OK
Words per sentence: 18.6428571429 20.7667163134 90% => OK
Discourse Markers: 6.85714285714 7.06120827912 97% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.209422429342 0.244688304435 86% => OK
Sentence topic coherence: 0.0722174643108 0.084324248473 86% => OK
Sentence topic coherence SD: 0.0521305884639 0.0667982634062 78% => OK
Paragraph topic coherence: 0.117235496168 0.151304729494 77% => OK
Paragraph topic coherence SD: 0.0721383047352 0.056905535591 127% => OK
Essay readability:
automated_readability_index: 15.0 13.0946893788 115% => OK
flesch_reading_ease: 36.28 50.2224549098 72% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 16.13 12.4159519038 130% => OK
dale_chall_readability_score: 9.55 8.58950901804 111% => OK
difficult_words: 83.0 78.4519038076 106% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.