Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?
In recent decades, with the proliferation of technology, the impacts of advertising have been receiving a great deal of public attention. Although this trend has a whole host of drawbacks, its merits still overshadow.
There are many reasons why people think that advertisements are prone to cause irritation. First, since customers are regularly induced by advertisement, they have a tendency to buy more unnecessary items. This means glossy images and repetition strategies from advertising campaigns evoke potential customers’ curiosity, thus they are inclined to waste money and get into debt when buying unaffordable products. Second, in order to attract audience’s attention, these companies can use advertisement on mass media and digital marketing channels at high frequency. For example, people can receive a great number of junk emails or advertisement at prime time, they are interrupted from their favourite programs, which causes a certain frustration to the audiences.
On the other hand, benefits of advertising should be taken into consideration. First, advertisement provides a wide variety of products, which meets shopping demands of the majority of people. This means customers easily look for information with assistance of advertisements, they can spend more time on family and friends, thereby significantly improving the quality of life. Second, if advertising agents gain more profit from their business, they can help to flourish the national economy. In fact, when companies become more successful in the industry, they can create more employment opportunities, which is conducive to the sustainable economic development.
In conclusion, the importance of advertisement in our life is undeniable. By considering the effective solutions, media agents cannot cross the line and show transparency in the advertisement to audiences.
Transition Words or Phrases used:
first, if, look, second, so, still, thus, for example, in conclusion, in fact, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 15.0 24.0651302605 62% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 19.0 8.3376753507 228% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1604.0 1615.20841683 99% => OK
No of words: 275.0 315.596192385 87% => More content wanted.
Chars per words: 5.83272727273 5.12529762239 114% => OK
Fourth root words length: 4.07223819929 4.20363070211 97% => OK
Word Length SD: 3.34882438975 2.80592935109 119% => OK
Unique words: 179.0 176.041082164 102% => OK
Unique words percentage: 0.650909090909 0.561755894193 116% => OK
syllable_count: 503.1 506.74238477 99% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 44.151467029 49.4020404114 89% => OK
Chars per sentence: 114.571428571 106.682146367 107% => OK
Words per sentence: 19.6428571429 20.7667163134 95% => OK
Discourse Markers: 6.85714285714 7.06120827912 97% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.205211789387 0.244688304435 84% => OK
Sentence topic coherence: 0.0705158541385 0.084324248473 84% => OK
Sentence topic coherence SD: 0.0521305039564 0.0667982634062 78% => OK
Paragraph topic coherence: 0.115651204597 0.151304729494 76% => OK
Paragraph topic coherence SD: 0.0728777537411 0.056905535591 128% => OK
Essay readability:
automated_readability_index: 15.8 13.0946893788 121% => OK
flesch_reading_ease: 35.27 50.2224549098 70% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 16.53 12.4159519038 133% => OK
dale_chall_readability_score: 9.75 8.58950901804 114% => OK
difficult_words: 90.0 78.4519038076 115% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.