In recent decades, advertising has become a booming industry, making a paradigm shift in the life of every urban citizen. Although advertising activities are considered beneficial in some cases, they appear to compromise people’s individuality.
There are certain drawbacks brought by advertising to the public. First, advertising has the great potential to influence the public perception, which allows people to think in the same way. For example, the beauty expectations defined by a myriad of cosmetic products showing up on advertisements would render individuals, especially women, susceptible to inferiority complex, ultimately forcing them to purchase similar products to maintain better looks. In addition, since many mobile companies are promoting various high-end mobile products, such as iPhone, customers will be motivated to buy these advanced devices. In fact, by owning similar phones over time, people would likely be susceptible to the old way of thinking, which potentially prevents them from being creative.
Besides, advertising has negatively affected individuals over the years. First, customers are likely to blindly follow the trends created by advertisements. This suggests that they have been manipulated by several advertising companies without realizing that the ultimate purpose of these companies is to maximize their revenues. Second, due to media portrayals, people tend to envy one another, thereby triggering the desire to own others’ products. For instance, an advertisement featuring a successful businessman and his beloved woman on a trendy car will act as an incentive for customers to purchase the car, as they will become jealous when watching the advertisement.
In conclusion, even though advertising has offered certain benefits to the public, it can be fraught with pitfalls since it discourages customers from being different individuals. People should consider their situation thoroughly before purchasing any advertising products.
Transition Words or Phrases used:
besides, first, if, look, second, so, for example, for instance, in addition, in conclusion, in fact, such as, in some cases, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 1.0 10.4138276553 10% => More conjunction wanted.
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 14.0 24.0651302605 58% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1702.0 1615.20841683 105% => OK
No of words: 287.0 315.596192385 91% => More content wanted.
Chars per words: 5.93031358885 5.12529762239 116% => OK
Fourth root words length: 4.11595363751 4.20363070211 98% => OK
Word Length SD: 3.12234395862 2.80592935109 111% => OK
Unique words: 189.0 176.041082164 107% => OK
Unique words percentage: 0.658536585366 0.561755894193 117% => OK
syllable_count: 531.9 506.74238477 105% => OK
avg_syllables_per_word: 1.9 1.60771543086 118% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 55.0979184021 49.4020404114 112% => OK
Chars per sentence: 121.571428571 106.682146367 114% => OK
Words per sentence: 20.5 20.7667163134 99% => OK
Discourse Markers: 10.0714285714 7.06120827912 143% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.205640146721 0.244688304435 84% => OK
Sentence topic coherence: 0.0676889061282 0.084324248473 80% => OK
Sentence topic coherence SD: 0.0518566461403 0.0667982634062 78% => OK
Paragraph topic coherence: 0.127155272585 0.151304729494 84% => OK
Paragraph topic coherence SD: 0.0509812140584 0.056905535591 90% => OK
Essay readability:
automated_readability_index: 16.8 13.0946893788 128% => OK
flesch_reading_ease: 25.8 50.2224549098 51% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 17.11 12.4159519038 138% => OK
dale_chall_readability_score: 10.46 8.58950901804 122% => OK
difficult_words: 106.0 78.4519038076 135% => OK
linsear_write_formula: 13.0 9.78957915832 133% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 17.0 10.7795591182 158% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.