Consumers are faced with increasing numbers of
advertisements from competing companies. To what
extent do you think consumers are influenced by
advertisements? What measures can be taken to protect
them?
As competition among companies becomes
fiercer, consumers today may find themselves
bombarded with a barrage of advertisements
from businesses trying to promote their
products to the general public. In this essay, I
will demonstrate how excessive exposure to
commercials may trigger impulse buying
before suggesting some of the ways in which
governments can mitigate the detrimental
impacts of advertising.
The harms that advertisements may do to
people are definite.The allure of the vivid
graphics and imageries often found in adverts
may sway customers to purchase the products
being promoted,even when they have no real
need for them. This is reinforced by celebrity
endorsements, which usually have a dramatic
influence on people wanting to imitate their
idols. As a consequence, people who watch too
many advertisements generally end up with
items that they may eventually have to
discard, resulting in a waste of money.The
iPhone covers eing sold in Vietnam perfectly
exemplify this situation. Their adverts, which
feature prominent pop stars, can be found
positioned on the side panels of most websites
in Vietnam. People who visit these pages often
cannon resist the urge to replace their phone
covers with the latest models and waste
money on a product that would be of little
value to them.
In order to help consumers make more
informed purchasing decisions,governments
can adopt some of the following solutions.
First and foremost, they need to exercise
censorship on all advertisements. Rigorous
content check must be carried out prior to the
publishing of a commercial to ensure the
description ofa product accurately reflects its
actual quality. In addition, there should be a
limit on the number of platforms on which a
company is permitted to market their
products. This would effectively safeguard
consumers against information overload and
help them avoid making wasteful purchases.
In conclusion, people who view too many
advertisements may be lured into buying
unnecessary things, and the proposed steps
should be taken to mitigate this influence of
advertising.
Grammar and spelling errors:
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As competition among companies becomes fiercer, consumers today may find themse...
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Line 2, column 45, Rule ID: WHITESPACE_RULE
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...cer, consumers today may find themselves bombarded with a barrage of advertisemen...
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...mbarded with a barrage of advertisements from businesses trying to promote their ...
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... from businesses trying to promote their products to the general public. In this ...
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...ying to promote their products to the general public. In this essay, I will demonstrate ho...
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... to the general public. In this essay, I will demonstrate how excessive exposure ...
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Line 6, column 43, Rule ID: WHITESPACE_RULE
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...ll demonstrate how excessive exposure to commercials may trigger impulse buying ...
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... commercials may trigger impulse buying before suggesting some of the ways in wh...
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...gger impulse buying before suggesting some of the ways in which governments can mitigat...
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...ore suggesting some of the ways in which governments can mitigate the detrimental...
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...governments can mitigate the detrimental impacts of advertising. The harms th...
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... The harms that advertisements may do to people are definite.The allure of the vi...
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...sements may do to people are definite.The allure of the vivid graphics and imag...
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Line 13, column 44, Rule ID: WHITESPACE_RULE
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...ple are definite.The allure of the vivid graphics and imageries often found in ad...
^^^
Line 14, column 46, Rule ID: WHITESPACE_RULE
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...ics and imageries often found in adverts may sway customers to purchase the produ...
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Line 15, column 44, Rule ID: WHITESPACE_RULE
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... sway customers to purchase the products being promoted,even when they have no re...
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...o purchase the products being promoted,even when they have no real need for them....
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Line 16, column 43, Rule ID: WHITESPACE_RULE
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...ing promoted,even when they have no real need for them. This is reinforced by cel...
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Line 17, column 47, Rule ID: WHITESPACE_RULE
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...or them. This is reinforced by celebrity endorsements, which usually have a drama...
^^^
Line 18, column 44, Rule ID: WHITESPACE_RULE
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...orsements, which usually have a dramatic influence on people wanting to imitate t...
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Line 19, column 45, Rule ID: WHITESPACE_RULE
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...uence on people wanting to imitate their idols. As a consequence, people who watc...
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Line 20, column 46, Rule ID: WHITESPACE_RULE
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.... As a consequence, people who watch too many advertisements generally end up wit...
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...any advertisements generally end up with items that they may eventually have to ...
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... items that they may eventually have to discard, resulting in a waste of money.T...
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... discard, resulting in a waste of money.The iPhone covers eing sold in Vietnam pe...
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...scard, resulting in a waste of money.The iPhone covers eing sold in Vietnam perfe...
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Line 24, column 45, Rule ID: WHITESPACE_RULE
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...ne covers eing sold in Vietnam perfectly exemplify this situation. Their adverts,...
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Line 25, column 47, Rule ID: WHITESPACE_RULE
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...ify this situation. Their adverts, which feature prominent pop stars, can be foun...
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Line 26, column 42, Rule ID: WHITESPACE_RULE
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...eature prominent pop stars, can be found positioned on the side panels of most we...
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Line 27, column 47, Rule ID: WHITESPACE_RULE
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...oned on the side panels of most websites in Vietnam. People who visit these pages...
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Line 28, column 47, Rule ID: WHITESPACE_RULE
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...tnam. People who visit these pages often cannon resist the urge to replace their ...
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Line 29, column 46, Rule ID: WHITESPACE_RULE
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...n resist the urge to replace their phone covers with the latest models and waste ...
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Line 30, column 40, Rule ID: WHITESPACE_RULE
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... covers with the latest models and waste money on a product that would be of litt...
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Line 31, column 43, Rule ID: WHITESPACE_RULE
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...ney on a product that would be of little value to them. In order to help cons...
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... In order to help consumers make more informed purchasing decisions,government...
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...ake more informed purchasing decisions,governments can adopt some of the following solut...
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...nformed purchasing decisions,governments can adopt some of the following solution...
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...asing decisions,governments can adopt some of the following solutions. First and foremo...
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Line 37, column 42, Rule ID: WHITESPACE_RULE
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...irst and foremost, they need to exercise censorship on all advertisements. Rigoro...
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Line 38, column 43, Rule ID: WHITESPACE_RULE
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...nsorship on all advertisements. Rigorous content check must be carried out prior ...
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Line 39, column 47, Rule ID: WHITESPACE_RULE
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...t check must be carried out prior to the publishing of a commercial to ensure the...
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...publishing of a commercial to ensure the description ofa product accurately refle...
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...tion ofa product accurately reflects its actual quality. In addition, there shoul...
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... quality. In addition, there should be a limit on the number of platforms on whic...
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...it on the number of platforms on which a company is permitted to market their p...
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...a company is permitted to market their products. This would effectively safegua...
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...oducts. This would effectively safeguard consumers against information overload a...
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...nsumers against information overload and help them avoid making wasteful purchase...
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... In conclusion, people who view too many advertisements may be lured into buying ...
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... advertisements may be lured into buying unnecessary things, and the proposed ste...
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...necessary things, and the proposed steps should be taken to mitigate this influen...
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...d be taken to mitigate this influence of advertising.
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Transition Words or Phrases used:
first, if, may, so, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 17.0 7.85571142285 216% => Less auxiliary verb wanted.
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 52.0 41.998997996 124% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1866.0 1615.20841683 116% => OK
No of words: 324.0 315.596192385 103% => OK
Chars per words: 5.75925925926 5.12529762239 112% => OK
Fourth root words length: 4.24264068712 4.20363070211 101% => OK
Word Length SD: 3.13950641558 2.80592935109 112% => OK
Unique words: 201.0 176.041082164 114% => OK
Unique words percentage: 0.62037037037 0.561755894193 110% => OK
syllable_count: 551.7 506.74238477 109% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 49.8893450104 49.4020404114 101% => OK
Chars per sentence: 143.538461538 106.682146367 135% => OK
Words per sentence: 24.9230769231 20.7667163134 120% => OK
Discourse Markers: 3.53846153846 7.06120827912 50% => More transition words/phrases wanted.
Paragraphs: 48.0 4.38176352705 1095% => Less paragraphs wanted.
Language errors: 52.0 5.01903807615 1036% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.196017323078 0.244688304435 80% => OK
Sentence topic coherence: 0.0658784302426 0.084324248473 78% => OK
Sentence topic coherence SD: 0.043785996338 0.0667982634062 66% => OK
Paragraph topic coherence: 0.0351828808638 0.151304729494 23% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0469314123281 0.056905535591 82% => OK
Essay readability:
automated_readability_index: 18.2 13.0946893788 139% => OK
flesch_reading_ease: 38.66 50.2224549098 77% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.8 11.3001002004 122% => OK
coleman_liau_index: 16.42 12.4159519038 132% => OK
dale_chall_readability_score: 10.09 8.58950901804 117% => OK
difficult_words: 108.0 78.4519038076 138% => OK
linsear_write_formula: 15.0 9.78957915832 153% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Maximum five paragraphs wanted.
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.