There are many who argue that if a product adequately meets the demands of customers, there is no need for a company to promote it through advertising. In this essay, I seek to argue that I overall disagree with this sentiment, since advertising can create differentiation from other products or promote certain lifestyles, which in the end increases products’ attractiveness to consumers.
On the one hand, it could be argued that advertising might not be necessary for certain special products as word of mouth might be enough to increase its sales, given that it fulfills customer needs. Those who have tried a unique product and are satisfied with it might voluntarily recommend it to their friends and colleagues. This is, for instance, how many companies operating in niche markets operate, as their consumer base is too small for mass advertising campaigns to be effective. Furthermore, it could also be said that in the internet age, potential consumers can simply search the internet for products that are congruent with their needs. For example, restaurants in a small area might not need to advertise to local inhabitants, since they can simply search on Google Maps and find the restaurants themselves.
On the other hand, one might contend that advertising is still necessary beyond showcasing the functionality of a product. In markets where there are many different brands for the same type of item, advertising can be the element which can help a customer make their final decision. For instance, although Coca Cola and Pepsi are functionally quite similar (i.e. they are both soft drinks), both brands still spend billions on advertising a year in order to make themselves seem unique. In addition, advertising could also be useful in associating a product with a certain lifestyle. For example, advertisements by perfume brands such as Hugo Boss often depict a luxurious way of living that can be obtained upon buying their product - this means that the consumer is buying the product not only for its functional value but the perception around it.
In conclusion, I argue that while for some small companies, advertising would be an unnecessary financial burden since their customer base is small enough that this would not be necessary. Nonetheless, for most products which caters to a larger audience, I believe that it needs to not only be useful to consumers but also create a certain image, and this is why advertising would still be crucial for its success.
Grammar and spelling errors:
Line 1, column 391, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... products’ attractiveness to consumers. On the one hand, it could be argued that...
^^^^^
Line 3, column 825, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ps and find the restaurants themselves. On the other hand, one might contend tha...
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Line 5, column 151, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'many'.
Suggestion: many
...f a product. In markets where there are many different brands for the same type of item, adver...
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Line 5, column 824, Rule ID: NOUN_AROUND_IT[1]
Message: Consider using 'the surrounding perception'?
Suggestion: the surrounding perception
...t not only for its functional value but the perception around it. In conclusion, I argue that while...
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Line 5, column 850, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nal value but the perception around it. In conclusion, I argue that while for so...
^^^^^
Transition Words or Phrases used:
also, but, furthermore, if, nonetheless, so, still, while, for example, for instance, in addition, in conclusion, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 13.1623246493 190% => OK
Auxiliary verbs: 19.0 7.85571142285 242% => Less auxiliary verb wanted.
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 18.0 7.30460921844 246% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 45.0 24.0651302605 187% => Less pronouns wanted
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 2083.0 1615.20841683 129% => OK
No of words: 408.0 315.596192385 129% => OK
Chars per words: 5.10539215686 5.12529762239 100% => OK
Fourth root words length: 4.49433085973 4.20363070211 107% => OK
Word Length SD: 2.88082234433 2.80592935109 103% => OK
Unique words: 202.0 176.041082164 115% => OK
Unique words percentage: 0.495098039216 0.561755894193 88% => More unique words wanted or less content wanted.
syllable_count: 639.9 506.74238477 126% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 29.0 20.2975951904 143% => The Avg. Sentence Length is relatively long.
Sentence length SD: 45.413744211 49.4020404114 92% => OK
Chars per sentence: 148.785714286 106.682146367 139% => OK
Words per sentence: 29.1428571429 20.7667163134 140% => OK
Discourse Markers: 10.0 7.06120827912 142% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 5.0 5.01903807615 100% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.148549094775 0.244688304435 61% => OK
Sentence topic coherence: 0.0640924044819 0.084324248473 76% => OK
Sentence topic coherence SD: 0.0275997192562 0.0667982634062 41% => Sentences are similar to each other.
Paragraph topic coherence: 0.107107045515 0.151304729494 71% => OK
Paragraph topic coherence SD: 0.0238764329413 0.056905535591 42% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 17.2 13.0946893788 131% => OK
flesch_reading_ease: 42.04 50.2224549098 84% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 12.95 12.4159519038 104% => OK
dale_chall_readability_score: 8.6 8.58950901804 100% => OK
difficult_words: 91.0 78.4519038076 116% => OK
linsear_write_formula: 14.5 9.78957915832 148% => OK
gunning_fog: 13.6 10.1190380762 134% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.