As advertising becomes increasingly invasive, there has been an increase in debates concerning its effects. In my opinion, advertising is on the whole a negative due to its impact on the average individual, though it is clearly beneficial for businesses.
It is hard to argue against the positive boon that advertising has brought to a variety of industries. In the 1950s and 60s, the growth of American advertising in particular ushered in an age of rampant commercial opportunity. Corporations ranging from automoblie manufacturers to airlines to soft drink companies took advantage of the emerging medium of television to reach wider audiences. By appealing to basic human psychology, they were able to tap into a nearly limitless market that eventually expanded globally and is now supported by ruthlessly efficient and profitable online marketing methods.
Nonetheless, advertising mainly serves to distract and entice. The purpose of advertisements is not simply to inform. Consumers can find information about products from a number of sources of their own volition. Advertising attracts individuals and creates new desires that distract from healthier modes of living. For example, the average person would be better served by eating a healthy diet and exercising regularly. However, ubiquitous advertisements for fast food make this difficult, in some cases impossible, to achieve. Generalised across a range of consumer products, it is clear that people are being drawn unhealthily towards their worst impulses.
In conclusion, the benefits of advertising for the business world do not outweigh its psychological impact on the average citizen. A world without advertising is not feasible but it is still possible to limit one’s exposure.
Transition Words or Phrases used:
but, however, if, nonetheless, so, still, for example, in conclusion, in particular, in my opinion, in some cases, on the whole
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 45.0 41.998997996 107% => OK
Nominalization: 2.0 8.3376753507 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1492.0 1615.20841683 92% => OK
No of words: 267.0 315.596192385 85% => More content wanted.
Chars per words: 5.58801498127 5.12529762239 109% => OK
Fourth root words length: 4.04229324003 4.20363070211 96% => OK
Word Length SD: 3.20244211685 2.80592935109 114% => OK
Unique words: 177.0 176.041082164 101% => OK
Unique words percentage: 0.662921348315 0.561755894193 118% => OK
syllable_count: 475.2 506.74238477 94% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.6490224161 49.4020404114 76% => OK
Chars per sentence: 99.4666666667 106.682146367 93% => OK
Words per sentence: 17.8 20.7667163134 86% => OK
Discourse Markers: 8.46666666667 7.06120827912 120% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.175696426245 0.244688304435 72% => OK
Sentence topic coherence: 0.0533647029266 0.084324248473 63% => OK
Sentence topic coherence SD: 0.0374951108373 0.0667982634062 56% => OK
Paragraph topic coherence: 0.0960763826192 0.151304729494 63% => OK
Paragraph topic coherence SD: 0.0219101712678 0.056905535591 39% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.8 13.0946893788 105% => OK
flesch_reading_ease: 37.3 50.2224549098 74% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 14.85 12.4159519038 120% => OK
dale_chall_readability_score: 10.28 8.58950901804 120% => OK
difficult_words: 98.0 78.4519038076 125% => OK
linsear_write_formula: 13.0 9.78957915832 133% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.