Many famous sports players advertise in a sports product. Do you think the advantages outweigh the disadvantages?
As sports play an essential role in the society nowadays, many businesses have been leveraging the popularities of professional players to introduce their products to the public. In my opinion, while some people claim that this could lead to the negative effects of exaggeration of these products, I still believe that there are more benefits reaped than the demerits, such as increasing sales and inspiring youngsters.
Firstly, many quality products cannot find ways to customers in need due to the lack of public recognition. Therefore, having the endorsements of famous athletes, these products could gain the attention of potential customers from many social media. As a result, sales can increase, which helps companies earn more profits to continue developing new products. Besides that, customers can also have more choices, being offered better products instead of the conventional ones on the market. Secondly, these advertisements related to professional players could also attract more people to play sports, especially inspiring adolescents to make sports become their careers. According to a survey conducted in African countries, more youngsters abandoned crimes to play sports, since Adidas launched a marketing campaign using Ronaldo’s images.
However, the images of sportsmen could be taken advantage of without permission, to solicit customers to buy products being exaggerated. As a result, many medicines and functional foods, which have side effects, not being tested, come to citizen’s daily consumption. It not only heavily deteriorates public health but also negatively impacts the trustworthiness of sportsmen. But, this only is a minor disadvantage, which can be easily solved by strict intellectual policies and appropriated quality evaluations. By applying these measures, authorities could ensure the safety of products in the market, as well as protect the celebrities from being illegal using their images for advertising. For instance, a company in Europe was fined one million dollars for faking the endorsement of Messi to sell their products and being forced to shut down in 2015.
In conclusion, using the popularities of professional sportsmen can help to boost sales and inspire people. But it still needs the monitoring of governments to prevent companies from taking advantage of it.
Transition Words or Phrases used:
also, besides, but, first, firstly, however, second, secondly, so, still, therefore, well, while, for instance, in conclusion, such as, as a result, as well as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 18.0 24.0651302605 75% => OK
Preposition: 51.0 41.998997996 121% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1980.0 1615.20841683 123% => OK
No of words: 353.0 315.596192385 112% => OK
Chars per words: 5.60906515581 5.12529762239 109% => OK
Fourth root words length: 4.33454660006 4.20363070211 103% => OK
Word Length SD: 3.02644519378 2.80592935109 108% => OK
Unique words: 211.0 176.041082164 120% => OK
Unique words percentage: 0.597733711048 0.561755894193 106% => OK
syllable_count: 608.4 506.74238477 120% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 36.9238553479 49.4020404114 75% => OK
Chars per sentence: 123.75 106.682146367 116% => OK
Words per sentence: 22.0625 20.7667163134 106% => OK
Discourse Markers: 10.875 7.06120827912 154% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.14516658105 0.244688304435 59% => OK
Sentence topic coherence: 0.0460360717793 0.084324248473 55% => OK
Sentence topic coherence SD: 0.0527144686278 0.0667982634062 79% => OK
Paragraph topic coherence: 0.0838246409095 0.151304729494 55% => OK
Paragraph topic coherence SD: 0.0424838117768 0.056905535591 75% => OK
Essay readability:
automated_readability_index: 16.0 13.0946893788 122% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 15.26 12.4159519038 123% => OK
dale_chall_readability_score: 10.01 8.58950901804 117% => OK
difficult_words: 118.0 78.4519038076 150% => OK
linsear_write_formula: 14.5 9.78957915832 148% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.