Social media marketing can influence what consumers buy. Do you agree or disagree? To what extent do you agree?
The advent of digital means of staying connected with friends and family online has enabled marketers to promote their ideas and products through targeted messages. Although the average consumer is much more informed than before, many clients are often misled into assuming that certain products will satisfy their desire. Hence, the buying habits of most of these interactions has often changed consumer behavior, a topic which will be discussed in this essay.
Since the introduction of social media applications in the early 2000’s the world has become a much smaller place. Social media applications such as Facebook, Instagram and Twitter have become information sources for a majority of the global market. As such, I would agree that marketing, which happens to be a source of information accessible on these platforms can influence the consumers who use them. This notion is further aided by the rise in online retail stores who conduct the bulk of their transactions online. This makes it easier for the consumer to purchase from anywhere in the world.
As a consumer on social media, you are constantly bombarded with advertisements of various products that are specifically designed to catch your attention. This means that most of the adverts on your news feeds aren’t random and will almost always feature something you have previously searched online or something currently popular or trending. Given the fact that most social media users are young consumers who are influenced by current trends and happenings these adverts will almost always catch their eye.
The habit of sharing, retweeting and liking also ensures that these adverts get around, quite fast. As such, when an advert does reach your news feed you have already probably seen it on your friend’s news feed. The truth is, adverts are a form of information and with the age of the internet, information spreads faster than a wild fire. Therefore, it only makes sense that in the era and age of technology, globalization and the need to be trendy, social media marketing can influence what consumers buy.
Transition Words or Phrases used:
also, hence, if, so, therefore, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 13.0 7.30460921844 178% => OK
Pronoun: 31.0 24.0651302605 129% => Less pronouns wanted
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1774.0 1615.20841683 110% => OK
No of words: 339.0 315.596192385 107% => OK
Chars per words: 5.23303834808 5.12529762239 102% => OK
Fourth root words length: 4.29091512845 4.20363070211 102% => OK
Word Length SD: 2.67514706062 2.80592935109 95% => OK
Unique words: 193.0 176.041082164 110% => OK
Unique words percentage: 0.569321533923 0.561755894193 101% => OK
syllable_count: 539.1 506.74238477 106% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 1.0 4.76152304609 21% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 29.5040486864 49.4020404114 60% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 118.266666667 106.682146367 111% => OK
Words per sentence: 22.6 20.7667163134 109% => OK
Discourse Markers: 2.6 7.06120827912 37% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.213492697387 0.244688304435 87% => OK
Sentence topic coherence: 0.0675377737091 0.084324248473 80% => OK
Sentence topic coherence SD: 0.0693872331156 0.0667982634062 104% => OK
Paragraph topic coherence: 0.119574332634 0.151304729494 79% => OK
Paragraph topic coherence SD: 0.0390266000537 0.056905535591 69% => OK
Essay readability:
automated_readability_index: 14.5 13.0946893788 111% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 13.35 12.4159519038 108% => OK
dale_chall_readability_score: 9.15 8.58950901804 107% => OK
difficult_words: 95.0 78.4519038076 121% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.