Some people believe that advertising has a strong effect on a person’s decision-making process. Others feel that it has little or no real impact. Discuss both sides and give your own opinion
In contemporary times, the marketing system has changed from the previous decade. Most organizations now using different strategies to introduce their product to people, one of them is the advertisement, in the current world which is the popular medium to catch the eye of the people and influence them to buy. Some people have been of the opinion that it has a great impact on the determination of buying something, while others have dissenting ideas that it doesn’t control people’s minds. In the following paragraphs, both views will be discussed and finally, my opinion will be given.
On the one hand, to increase the popularity of the product and earn more revenue the companies use different media such as printed and especially, social media where people spend a lot of time. The organization makes an advertisement by highlighting the best features with a strong noticeable graphical visualization, so that, people feel interested to have any experience with this good. For example, one of my friends see a commercial for a phone on Facebook, after reading the written words of the handheld
device feature and seeing the glamorous color of the phone he bought the mobile. In addition, people are now used to online shopping there they ordered their daily necessaries by seeing the advert of the products. So, it is indisputable that people advertisement has an influential effect on people’s buying.
Despite being having benefits, people of sophisticated society purchases depends on their daily needs and choice rather than advertising. They thought that without depending on advertisements buying the products by searching out will be more cost-effective. Moreover, they think those ads can misguide them to get good products, even if sometimes for attracting the people they advertise fake news, as a result, they are not interested in the advertisement.
In conclusion, to sum up all the points above, it is clear that, the advert has many advantages and make people life easier and also time-consuming in case of buying. So, I will go with the former statement.
Transition Words or Phrases used:
also, finally, if, moreover, so, while, for example, in addition, in conclusion, such as, as a result, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 27.0 24.0651302605 112% => OK
Preposition: 47.0 41.998997996 112% => OK
Nominalization: 11.0 8.3376753507 132% => OK
Performance on vocabulary words:
No of characters: 1756.0 1615.20841683 109% => OK
No of words: 338.0 315.596192385 107% => OK
Chars per words: 5.19526627219 5.12529762239 101% => OK
Fourth root words length: 4.28774723029 4.20363070211 102% => OK
Word Length SD: 3.03432044974 2.80592935109 108% => OK
Unique words: 204.0 176.041082164 116% => OK
Unique words percentage: 0.603550295858 0.561755894193 107% => OK
syllable_count: 539.1 506.74238477 106% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 10.0 4.76152304609 210% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 53.755540768 49.4020404114 109% => OK
Chars per sentence: 125.428571429 106.682146367 118% => OK
Words per sentence: 24.1428571429 20.7667163134 116% => OK
Discourse Markers: 8.0 7.06120827912 113% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.157256815638 0.244688304435 64% => OK
Sentence topic coherence: 0.0518733535045 0.084324248473 62% => OK
Sentence topic coherence SD: 0.0519541900488 0.0667982634062 78% => OK
Paragraph topic coherence: 0.0807865884281 0.151304729494 53% => OK
Paragraph topic coherence SD: 0.0323768227736 0.056905535591 57% => OK
Essay readability:
automated_readability_index: 15.1 13.0946893788 115% => OK
flesch_reading_ease: 47.12 50.2224549098 94% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 13.18 12.4159519038 106% => OK
dale_chall_readability_score: 9.08 8.58950901804 106% => OK
difficult_words: 91.0 78.4519038076 116% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.